BRETT M.

CAREY
197 Hulsetown Road, Chester, NY 10918 (845) 800-3600
bc1a7786@westpost.net

Sales Leader
Results oriented dynamic Sales Manger and Business Development Manager possessin
g over 20 years of sales and marketing
experience in the consumer products industry. Distinguished career highlights co
mbine creative, high energy consultative
sales performance with exceptional interpersonal and communication skills. Mast
ered core competencies:
Consultative Sales National Account Management Channel Mar
keting & Sales
Sales Team Management New Product Development Promotional Plannin
g
Contract Negotiating Financial Management & Controls Supply Chai
n Management
* Demonstrated ability in identifying market trends, creating marketing strategi
es and successfully executing the plan
to the finish.
* Ability to provide Leadership and innovation in indentifying and expanding dis
tribution in key accounts and
developing new opportunities to broaden distribution in new channels
* Tremendous knowledge base gained through managing the sales process in direct
shipment, direct store delivery (DSD)
and wholesaler-distribution operations. Expert in the nuances required for each
of these methods and the management style
needed to effectively manage the direct and brokered sales organization.
* Experience in handling national and regional Mass, Consumer Electronics, Offic
e & Computer Products, Food & Drug,
Specialty, direct catalog and managing business services at promotional agencies
and CPG companies.
MBA, Marketing, Iona College, New Rochelle, NY 1992. BBA, Marketing, Iona Co
llege, New Rochelle, NY

___________________________ PROFESSIONAL EXPERIENCE _______________________

Smile Labs NY, INC, Monroe, NY
April 2009 - Present
Vice President Sales & Marketing
Total P&L responsibilities for a start up cosmetic teeth whitening company focus
ing on retail, wholesale and dealer
development. Cost structures were reduced by 50% by identifying primary supplie
rs and negotiating costs. Sales have grown
15-20% for the last 2 consecutive quarters. Website development was created for
a second brand that is being launched to
support private label programs and international programs that are compliant wit
h the new FDA regulations that are limiting
USA retail operations. Joint ventures are being developed at licensed beauty sa
lon chains and fitness centers in compliant
states.
Smartparts Inc, Wayne, NJ
October 2008 - March 2009
Director of Sales-Digital Imaging Products
Recruited to manage existing accounts, identify retail and e-commerce distributi
on voids, evaluate current brokered sales
representation and implement changes as needed for the Eastern USA. The detaile
d 2009 business plan that was presented to
the owners identifies several major process improvements and gains in distributi
on that will generate an increase of $8.0
million dollars in 2009. Due to funding issues the company went out of business
in March 2009.
Sourcing Network Sales DBA Pandigital, Dublin, CA
May 2007 - October 2008
National Sales Manager
Managed a national broker network and the direct sales team to sell in the compl
ete line of digital picture frame products in
the USA and Canadian market. Extensive time is dedicated to working with Product
Management and Marketing on new product
ideas, packaging concepts and promotional strategies. Total sales revenue grew f
rom $50 million in 2006 to $200 million in
2007 as a result of tenacious account management and broker management. 2009 sal
es revenue growth is expected to exceed $250
million. This start up company is being processed for sale.
-Mart, Kmart, Circuit City, BJ's Wholesale, COO, CFO, captain, college, degree p
romotion
BRET M CAREY

Carey Marketing Services, Chester, NY July

2003 - May 2007
National Sales manger & Business Development Manger: Samsung Computer Products D
ivision
Contracted to manage sales and marketing in North America for the IT division of
Samsung America Inc. Reorganized current
sales rep structure and direct sales team as well as rolled out new marketing st
rategies & product development strategies
that focused on Digital Picture Frames, GPS and Portable
Hard Drives. Sales revenue growth of +40% was realized in 2005. Recent new bus
iness development successes at Best Buy (+$8
million), Circuit City (+6 million) and Costco (+3 million) will more than doubl
e revenue in 2007 making this division the
fastest growing Samsung business unit.
National Sales Manager: Market Link Inc.
Co-founder of LCD mounting solutions for the LCD and computer monitor markets ca
lled Easy Mounts Inc. After researching the
upcoming boom in LCD TV's and monitors I identified a strong niche market, deve
loped a compelling marketing strategy, called
upon major CE retailers, distributors and VAR's and generated sales revenue of
$8 million in 2004 & $20 million in 2005.
This company was sold in 2005.

Fuji Computer Products, Retail Division, Edison, NJ

March 2001 -July 2003
Eastern Sales Manager, Data Media Div.
Responsible for managing the national retail sales business (Staples, Office Max
, Office Depot, CVS, Rite Aid), club business
(BJ's) and catalogue reseller business through a combination of 6 Sales Represen
tative companies and direct business in the
Eastern United States. 2002 sales volume was $41 million with new business gene
rated that year that will grow the territory
to $45 million (+10% growth) in a tremendously competitive market place.

NEWS CORP. - NEWS AMERICA MARKETING, New York, NY December 1998 - Septemb
er 2000
Regional Account Director & Business Development Manager, News America Mar
keting Merchandising Division.
Responsible for securing new merchandising clients in the mid Atlantic reg
ion as well as growing the existing dedicated
base of clients. 1999 revenue was $11.5 million (+$6.1 million) and the projecte
d revenue for calendar year 2000 is $16
million, a 39% increase. Extensive prospecting of manufacturers, retailers and p
romotional agencies were the key success
factor in this tremendous revenue growth.

SONY ELECTRONICS INC, Oradell, NJ August 1993 - November 1998

Regional Sales Manager, Recording Media Div. June 1997
Promoted from National Account Manager to Regional Sales Manager. Managed 2 nat
ional accounts (Rite Aid, Circuit City), 2
direct account managers and 2 food broker organizations with annual sales of $24
million (20% growth). In the recent fiscal
half sales revenue was $4.2 million ahead of budget, expenses were reduced by $1
60K and charge-backs were reduced by 90%.
Selected to train on the implementation of sales force automation process.
National Accounts Manager, Recording Media Div.
August 1993
Responsible for the development and implementation of business plans at Kmart, C
ircuit City and Rite Aid. Implemented
Category Management practices that Increased SKU placement in all accounts colle
ctively by 45% in FY1996 and 20% in FY1997
and improved promotional efficiencies and return on promotional investments. .