Professional Documents
Culture Documents
, MBA
67 Rolling Way * New Rochelle, NY 10804 * H. (914) 576-1763 * Cell: (917) 847-52
51 * bs4e67ec@westpost.net
PROFESSIONAL EXPERIENCE
Stretch and Cover Inc. New York, NY - President
2009-2010
President of an Internet based consumer products company resulting from a ventu
re capital company acquisition of Stretch and Cover that had lost 50 % of its sa
les in the prior 6 months period. I was responsible for balancing immediate cris
es issues, building a strategy and developing programs and resources to execute
that strategy.
* Spearheaded branding and positioning efforts impacting corporate, web, affilia
te and PR initiatives. Integrated changing 20 % of the product, moving producti
on to china, developing branding campaign, establishing a virtual organization a
nd developing marketing program to support our strategy...
* Results after 6 months included 26 % sales increase, 20 % cost reduction in mo
ving production from Uruguay to China, 95 % shipping in 3 days compared to 40 %
at the time of purchase and a reduction of 60 % of slow selling skus.
* Launched a new product effort that accounts for 20 % of our sales and helped i
ncrease our average order 15 % with better products.
* Managed development of a new web site that simplified navigation, demonstrated
our new image, and improved our conversion rates.
* Developed programs to add products to our site and sell our products on other
sites with resources like Linkshare, Momeni Rugs, JC Penney, Overstock and CSN S
tores.
STARTUP DIRECT MARKETING ENTREPRENEUR 2004 - 2009
Integrated China sourcing, simplified infrastructure, direct marketing, and VC
partner's resources to develop new businesses with minimal risk, rapid execution
, low investment and high return.
* Product President, Backdrops Upholstered Headboards, New York, New York- Devel
oped and implemented product, marketing plan, merchandising sourcing and sales p
lan for revolutionary inflatable headboard. Developed sales, programs with Bed
Bath Beyond, Target.com, K-Mart.com and other internet retailers, developed and
launched entire program in 6 months.
* President, The Sofa Collection, Spearheaded and orchestrated startup direct ma
rketing Furniture Company with innovative slip covered sofas. Combine importing
from China, internet marketing, and inventory flexibility to provide better styl
ing and value for the consumer.
* Direct all product, marketing, sales and sourcing in the development of a $15
million annualized slipcover business for Maytex Mills.