JAMES J.

GOLDEN
3064 Linksland RD 843-884-4969 (H)
MT. Pleasant SC 29466 E-mail - jg4f290c@westpos
t.net 203-984-2656 (C)

Profile
Senior Business Executive (President, SVP, VP) experienced in operations, sales/
marketing, management, strategic planning, channel and new business development
in diverse industries. Experience includes: New company start-up, new Division
start-up, Call Center development & management, National Sales, Business and Acc
ount Development, New Product Development, Channel Development and management an
d Revenue Forecasting. Proven Producer. Entrepreneur. Strong Loyalty and Affin
ity Marketing.
EXPERIENCE
Big Thoughts, Inc. - Charleston, SC. Jan 2009 - Pr
esent
Big Thoughts is a national provider of "Original & Commercial" programming for t
he Network & Cable television industry. Big Thoughts provides the following ser
vices: Full Service Film & Video Production (standard, digital & high definition
), Talent Development & Representation, Programming Research & Development, Prog
ram Promotion & Distribution (network & cable) and Syndication Business Developm
ent. Strong focus in Direct Response marketing. (TV & Web)
President - CEO Business Development & Operations
* Responsible for all aspects of the daily operations, client & project acquisit
ion and capital funding for large scale projects.
* Increased company exposure from a strong local entity to a well marketed Natio
nal presence.
* Acquired funding & produced two Pilots focused on Youth Golf & Medical Advise
now being positioned for sale or syndication. Each platform is based on13 episo
des.
* Created a new business unit and revenue stream producing short form 1 - 2 info
mercials. 4 productmercials under contract.
Upromise, Inc. - Boston, MA. - Charleston, SC.
2008 - Jan 2009
SLM Corporation (NYSE: SLM), commonly known as Sallie Mae is the parent company
to Upromise. Upromise is the largest U.S. based coalition loyalty program with
over 9 million members. Upromise has partnered with leading U.S. companies to g
ive members a percentage back of their everyday spend to be used towards helping
members "save for and pay for" college and educational expenses. Upromise offer
s thousands of earning opportunities with hundreds of America's leading companie
s including Exxon, Mobil, McDonald's, Sprint, Bed, Bath & Beyond and New York Li
fe.
Vice President Business Development
* Management & development of National Offline partners (lead generation, create
prospect proformas, proposal development, manage internal/external meetings, co
ntract development & negotiation, manage client implementation and launch)
* Personal Clients included ADT Security Services, Home Depot, GameStop, Claire'
s, Five Guys Burgers, Disney, Wal-Mart, AMC Movie Theaters, Movie Gallery, Lord
& Taylor, True Value, ServiceMaster and Pier 1.
* Relationship development at the "C" level.
XSell, Inc. - Jacksonville, FL - Charleston, SC.
2006 - 2007
XSell is a technology and marketing consulting company focused on providing clie
nt retention marketing platforms, product cross-sell tools and consulting servic
es to a variety of industries that provide multiple services to their customers.
Industries include, Financial Services, Telecom, Insurance, Utility and Automot
ive. Company was sold March 07.
Vice President of Business and Channel Development
* Managed the development of new sales and distribution channels within the US
* Developed and implemented a new channel development strategy within four addit
ional channels
* Assumed operational control for XSell's 2 largest Alliance Partner relationshi
ps
TotalMove, Inc. - Shelton, CT - San Francisco, CA - Charleston, SC.
2003 - 2006
TotalMove is one of many companies formed under the umbrella of The Cross Countr
y Group founded in 1972, including HMS; The Cross Country Group consists of four
companies with approximately $300 mm in total revenues. TotalMove provides rea
l estate oriented Affinity & Loyalty marketing and strategic alliance programs t
o mortgage companies, insurance companies and member based organizations. Clien
t base - 10 of the top 20 financial and utility institutions in the US.
Vice President Business Development, Account Management and Operations (Founder,
Officer, Executive Team)
* Created and developed a new company focused on customer retention and acquisit
ion, designed to increase client core revenues while building additional revenue
and distribution channels.
* Developed a five-year business plan and gained approval from Board of Director
s to Incorporate.
* Initiated and negotiated 8 strategic partner relationships within the first 6
months. Developed a "Best of the Best" real estate network of over 750 brokers.
Signed TotalMove's first client, E-Loan. Built, staffed and initially managed
the TotalMove Call Center. Responsible for all channel development and managem
ent.
* Managed for all aspects of new business start-up. Hired business unit and cha
nnel managers.
* Single point for all client sales and business development efforts negotiating
national affinity alliance programs with major Financial and Insurance institut
ions. (E-Loan, Liberty Mutual, Wells Fargo, Capital One, MBNA, Allstate, Wachovi
a, Monster, GMAC, Washington Mutual, ADT, HMS Home Warranty and several Gas & El
ectric Utilities.
* Heavy involvement securing 5 million in venture capital and acquisition of com
petitive company.
Home-Link Services, Inc. - Shelton, CT
1999- 2003
Venture funding of $50 million positioned Home-Link as the market dominant custo
mer retention and acquisition Loyalty marketing program for the real estate and
financial services industry. Home-Link provided services to over 200 of the nat
ions largest real estate companies representing over 675,000 home buyers per yea
r through a state of the art 30,000sq' 120 seat telemarketing center. Home-Link
was sold in May 2003.
Co-Founder, Senior Vice President Sales & Business Development. (Corporate Of
ficer & Executive Team)
* Member of senior management team responsible for all aspects of a start-up org
anization and daily operations.
* Primary responsibility was to lead business development and strategic alliance
partnerships.
* Created and lead national sales and account management team, provided strategi
c direction and supporting materials to achieve short and long-term objectives.
* Created and lead a Strategic Alliance team supporting cooperative alliance par
tner initiatives.
* Generated $680K of initial $1 million of revenue by securing over 30 leading n
ational strategic partner relationships including GE, ADT, Sears, American Home
Shield, DIRECTV, Brinks, Whirlpool, Verizon, AT&T, Penske, Safeco and Chubb Insu
rance. Increased revenues from $1 mil. to $5 mil. in two years.
* Grew staff from four employees to over 130 within 2 years.
William Raveis Real Estate - Shelton, CT
1997- 1999
The 23rd largest Real Estate Company in the country. Association with the Raveis
organization was focused on designing client retention and acquisition programs
.
Senior Vice President Corporate Business Development
1998 - 1999
Vice President Business Development
1997 - 1998
Spearheaded the creation of alternative revenue and distribution channels. Deve
loped, implemented and launched four major initiatives to support client retenti
on and channel development. Within six months Mobility-Plus was a profit center
supporting 24 sales reps.
* Created a consumer acquisition marketing program, which generated over $500K w
ithin first 6 months.
* Initial national and regional partners included Global Van Lines, American Hom
e Shield, Terminix, SNET, plus over 40 other national and local partners. Train
ed over 1,100 sales associates.
PHH/HFS Mobility Services (CENDANT) - Danbury, CT
1995 - 1997
The global leader in corporate, government and affinity relocation, mortgage fin
ancing and vehicle management. PHH Mobility Services combined all the preferred
vendor relationships available within the PHH family to develop a "one stop sho
pping" Loyalty services platform for our clients.
Director National Sales and Business Development

* Key participant in a three-member management team supervising a team of over 3

0 reps. Designed and implemented the Mobility Services sales and marketing plan,
short and long-term revenue forecast.
* Client base included: American Airlines, Wells Fargo Bank, State Farm Insuranc
e, BJ's Wholesale Club, Amway Corporation, First USA, USAA Federal Savings Bank,
Edison Electric Institute (Americas Utility Companies).
Five Star Products - Fairfield, CT - Engineering, Specialty Products
1989 - 1995
Director National Sales
Alumiseal Corporation - New York, NY. - International Engineering & Constr.
1982 - 1989
Vice President National Sales & Business Development
EDUCATION
B.A., History/Business, University of Redlands, Redlands, CA