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In this era, where the technology is growing in a very faster speed and every positive change is
bringing new and enhanced features with them, the cellular phones are at the very hot issue in
this growing technology.

The technologies in these cellular/mobile phones are enhancing and developing day by day,
including new features of entertainment, and multiple options like imaging facilities,
movie/animation features, sound technologies etc.

When the technology is the matter, every consumer/user prefers the latest, best and interacting
featured technologies and also prefers these facilities in less cost. So, in this view, there is a very
big and fast competition between many companies/manufacturers of cellular phones at the world
level.


  
  

   

 is the world leader in mobile communications backed by its experience, innovation,
user-friendliness and secure solutions.

It is a very well knowned company having its vast offices world wide. Their specialized product
is cellular phones. They have many house hold items as well.

 
 
 

The current members of Nokia's Board of Directors were elected at the Annual General Meeting
on March 27, 2003. Click here for a short résumé and information on the members'
shareholdings.

  

 
Being a good corporate citizen means meeting responsibilities towards individuals, the
environment, and society in general. We are making corporate responsibility an integral part of
decision-making in all parts of our business.


  

Nokia achieves excellent profitability in the first quarter 2003 and mobile phone volumes grow
faster than market.

! "



Many organizations develop formal mission statements that answer these questions. A mission
statement is a statement of the organization¶s urpose²what it wants to accomplish in the larger
environment. A clear mission statement acts as an invisible hand that guides people in the
organization.

The mission statement of  is«

³ CONNECTING PEOPLE ´

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The goal of  is ³to be a good corporate citizen wherever we operate, as a responsible and
contributing member of society. We take part in long-term projects aimed at
 





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, for example through our global youth programs.´

 


Digital Bridging is an integral part of everyday business. It is also an important part of the
company's Corporate Community Involvement activities that focus on youth and education.

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Marketing objectives presents a brief summary of the main goals and the recommendations of
the plan for management review, helping top management to find the plan¶s major points
quickly.

In marketing objectives, following areas are included«

· Current marketing situation

· Threats and opportunity analysis
· Objectives and issues
· Marketing strategy
· Action programs
· Budgets
· control


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Nokia is manufacturing its products world wide in following countries«

· Austria · Gulf countries · Portugal

· Bahrain · Hungary · Qatar

· Belgium · Israel · Saudi Arabia

· Bosnia-Herzegovina · Italy · Serbia and Montenegro

· Croatia · Kuwait · Slovakia

· Cyprus · Lebanon · Slovenia

· Czech Republic · Luxembourg · Spain

· Denmark · Malta · Switzerland

· Finland · Monaco · Tunisia

· France · Netherlands · Turkey

· Germany · Norway · UAE

· Greece · Oman · Yemen

· Poland

— 
! %


The target market of  is very wide. Its products are demanded world wide and are given
preference at any other cellular company in the world. They have comparatively low rates than
the other companies and have a very good and interactive performance and interesting features,
so because of these features, people prefer  than the other companies.

Specially in Asia, Europe, America and the Middle East, has a very big market. It is
manufacturing GSM and AMPS technologies cellular sets which are meeting every kind of
consumer¶s requirements.

In 2002, Nokia's largest markets were US, UK, China, Germany, Italy, France, UAE, Thailand,
Brazil and Poland.
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The major activity in srategic management is business portfolio analysis whereby management
evaluates the business making up the company. The company will want to put strong resources
into its most profitable business and phase down or drop its weaker ones.

So while analyzing the portfolio of , it was found that its product of cellular phones,
especially its GSM sets were making more profit to the company as compare to its other
products. So the company invested more budget in this area and started development on this area
to earn the maximum profit. But in the mean while, the company didn¶t neglected their other
products and invested more money on the development of those products.


! 
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The actions and forces outside marketing that affect marketing management¶s ability to develop
and maintain successful transactions within target customers, is called the R

 

R.

Environmental considerations are integrated into every area of company life and at every phase
of our products' life cycle. We believe in eco-efficiency and sustainability - to respect nature and
the needs of future generations. Nokia's new Environmental Report 2002 states the company's
understanding of the environmental aspects and impacts of its activities.

There are two categories of marketing environment:

1. Microenvironment
2. Macroenvironment
! )' 


Following are the microenvironmental factors which affects the company:

· The company
· Suppliers
· Marketing intermediaries
· Customers
· Competitors
· Publics

*!
' 


Following are the macroenvironmental factors which affects the company:

· Demographic environment
· Economic environment
· Natural environment
· Technological environment
· Political environment
· Cultural environment

 
'


Visually, there is no any key competitor to  as comparing its vast market and demand,
but still, we can consider the following companies as its competitors:-

· Ericson
· Motorola
· Samsung
· Siemens
· Sony
These competitors of  has also a big market, but as compared to , we cannot say
that they can compete this organization at the same level of competition.


"   

Every Nokia employee has influence over Nokia's performance and reputation in issues of
health, safety, security, employee relations, corporate citizenship and human rights.


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" 


As we move into the Mobile World, we remain committed to strong growth, profitability and
responsible market leadership.


" 

 

The mobile phone is fast becoming the centerpiece of personal communication, allowing us
access to an ever-widening range of services. Today, we are moving from voice services to
services driven by data and multimedia.


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Nokia competes in the global telecommunications industry in general and in the mobile industry
in particular, each of which has exhibited rapid growth, change and convergence in recent years.


"
 

Though the  is the world¶s largest cellular phone company and has the very efficient
features and facilities but there are some suggestions by me after analyzing and researching
about this company.

· It should decrease its prices of the sets so that the sets may become in reach of every user and
the market may increase and become the cause of increasing profit rate.
· Its spare parts should be available in its every market.
· There should be replace warrenty in case of defection.
· Memory capacity should be increased to save the different entertaining materials in the sets.Y