Timothy J.

Cetto
13 Sky Farm Lane
Sterling, MA 01564
Home Tel: (978) 422-7403
Cell: (978) 870-4618
tc4edede@westpost.net

EXECUTIVE PROFILE
A highly experienced executive with an extensive background in General Managemen
t, Marketing, Business Development, and Strategic and New Product Planning. Prov
en ability at assessing a company and its products, markets, market trends and c
ustomer needs, and developing and implementing a plan for growth.

PROFESSIONAL EXPERIENCE
Digilab, Inc., Holliston, MA 2009 to present
A company focused on sample preparation and sample identification technologies f
or the Life Science, Clinical and Diagnostic markets
Vice President of Marketing & Business Development
* Responsible for marketing organization which led all marketing and Marcom act
ivities, market research, defining new applications and new products.
* Managed business development activities of forming partnerships and OEM relat
ionships with existing products and technology.

Boston Instruments, LLC, North Chelmsford, MA 2006 to 2007

A company formed for the purpose of acquiring molecular spectroscopy-based compa
nies with synergistic technology, intellectual property and common sales and dis
tribution channels.
Partner
* Lead the efforts of securing an initial round of financing from either ventur
e capital or private investors.
* Obtained the exclusive rights to acquire a small, profitable leader in the fi
eld of compact and portable Raman spectroscopy.

Jewell Instruments, LLC, Manchester, NH 2003 to 2006

A $15 million manufacturer of analog and digital panel meters, solenoids, avioni
c instrumentation, and inertial sensors. Jewell Instruments also performs turnk
ey contract manufacturing.
Vice President, Marketing & Sales
* Managed sales and marketing of the inertial sensor, avionic instrumentation,
panel meter and solenoid products.
* Created a new contract manufacturing product line named Partnership Manufactu
ring, which leveraged Jewell's low-cost manufacturing facility in Barbados, West
Indies as well as their extensive capabilities in the U.S.
* Grew the Partnership Manufacturing business from concept to over 10 establish
ed successful customer accounts in first year which represented over $2.0 millio
n in incremental business.
* Lead the sales and marketing team consisting of two Sales Managers, one Produ
ct Manager, five Product Sales Specialists, an Application Engineer and three Cu
stomer Service Specialists.
* Managed a broad distribution network of manufacturers' representatives, distr
ibutors, Value-Added Resellers, House or Key Accounts, and OEM customers.
* Developed a comprehensive business plan for all product lines which included
a 3-5 year new product development plan for the Inertial Sensor product line, pl
us a series of Application Analyses aimed at targeting specific markets and key
customer applications.

Delta F Corporation, Woburn, MA 2000 to 2003

A $10 million manufacturer of highly sensitive electrochemical-based oxygen and
Tunable Diode Laser Spectroscopy-based moisture detectors for industrial, petroc
hemical, chemical and semiconductor markets.
Vice President of Sales & Marketing
* Managed sales efforts of domestic and international reps and distributors, in
cluding domestic international sales managers.
* Developed a broad distribution channel of manufacturer's representative, dist
ributors, and partnership accounts that co-developed applications and new produc
ts, OEM accounts, and house or key accounts.
* Led new product definition activities for oxygen, moisture and other types of
sensors and analyzers for the process markets including Delta F's new TDLAS-bas
ed moisture analyzers for measuring moisture in inert and corrosive gases includ
ing ammonia.
* Managed the marketing activities including literature, trade shows, selling m
aterials, press conferences, technical brochures and compendiums, and corporate
Web site.

ValpeyFisher, Ultrasound & Optics Division, Hopkinton, MA 1998 to 2000

A $20 million public company that designed and manufactured frequency control os
cillators for the electronics market, and Non-Destructive Transducers and crysta
ls for the industrial and materials test markets.
General Manager
* Managed the Ultrasound Division which consisted of specialty optics, piezoele
ctric components & ultrasonic transducers.
* Grew the Division by nearly 25% in 1999 and increased GP% by 10%
* Managed all marketing activities including advertising, trade shows, Web site
, newsletters, and completed the Ultrasound Division's first 48-page comprehensi
ve catalog.
* Developed and implemented a plan that introduced new optical product and trip
led the number of transducers available.

Optometrics USA, Inc., Ayer, MA 1996 to 1998

A $5m public company that manufactured optical components, sub-assemblies and co
mplete systems.
Vice President & General Manager
* Developed and implemented a plan that successfully turned around losses and d
eclining growth to a company with over 10% growth in the first year and profitab
ility within 6 months.
* Increased Gross Profit by nearly 10% by improving yields in key product categ
ories such as replica gratings and interference filters.
* Transformed the sales of the company from largely Academia to increased OEM s
ales to instrument companies which led to more consistent sales of key products.
* Appointed to the Board of Directors of the Optometrics Group in September 199
6.
* Transferred the technology and equipment to manufacture concave holographic g
ratings and reticules from the U.K. to Optometrics USA.
* Led the development and market introduction of the smallest scanning monochro
mator commercially available, and focused marketing efforts on OEM customers in
the instrumentation markets.

Beckman Instruments, Inc., Fullerton, CA 1992 to 1996

A $1 billion manufacturer of analytical and life science instrumentation and che
mistries for the pharmaceutical and biopharmaceutical markets, and clinical and
diagnostic analyzers and chemistry kits for the healthcare market.
Product Planning and Program Manager, Biotechnology Development Center
* Managed the growth of the Company's $50 million HPLC product line by identify
ing new products, product improvements, new technologies, and potential acquisit
ion candidates.
* Formed a team that reduced after sale variances and improved product line gro
ss profit by nearly 5% by making product improvements, providing better training
to the service organization, and re-training some customers on preventive maint
enance on several key products.
* Championed a partnership deal with BioSepra (formerly Sepracor) and completed
an alliance that provided Beckman with innovative hardware, software and chemis
try products for protein purification and analysis.
* Managed multi-functional teams for planning, development, and marketing intro
duction for new hardware, software, and chemistry products.
* Presented quarterly project reports that included market information, status
of development team, and financial analysis of current project costs and update
on projected forecast and market conditions.
* Promoted to Product Planning and Program Manager for several CE (Capillary El
ectrophoresis) hardware and chemistry programs, and participated on program team
s involved with Biomek robotic workstation, new CE-based DNA Sequencing, next ge
neration CE system, and System Gold software platform.

EDUCATION
1984 Clark University, Worcester, MA
BS Business Administration, with a Chemistry minor from Worcester Polytechnic In
stitute

1994 UCLA. Los Angeles, CA

Several Graduate level courses taken in Program Management and Team Building

ACCOMPLISHMENTS
* Selected by the MIT Enterprise Forum committee to present the SpectroVision B
usiness Plan at the MIT Enterprise Forum in Boston, MA
* Chosen by the W.P.I Enterprise Forum as a panel member to present a business
plan evaluation of a medical device company.
* Responsible for and participated in 25 technical seminars on Capillary Electr
ophoresis at universities, research institutes, and pharmaceutical companies, in
the U.S.
* Presented over 50 seminars and workshops on laboratory automation at leading
pharmaceutical, industrial, and environmental companies in the U.S.