BETTY BAILEY

108 Hampton Street * Gilbert, South Carolina, 29054 * 803-892-9809

*bb513242@westpost.net

DIRECTOR OF REVENUE MANAGEMENT

Brand Development / Market Analysis / Strategic Positioning
Talented and accomplished Director of Revenue Management with emphasis on increa
sing RevPAR through both occupancy and ADR. Abilities include rate analysis thr
ough historical data, competitive intelligence, short-term and long-term forecas
ting/budgeting, and a thorough knowledge of all distribution
channels, including a strong understanding of the GDS and Online Travel Agencies
.
*Knowledge of CRS & GDS
*Lead Corporate and Consortia RFP Process
*PMS-Visual 1, OPERA, SMS
*Market Research & Analysis
*Proven Forecasting Skills
*Hilton System Knowledge
*Wholesale Contract Management
*Reservation Staff Management
PROFESSIONAL EXPERIENCE
Corporate Revenue Manager, Feb 09 ~ Feb 10
Director of Revenue Management, Jan 06 ~ Nov 07
Singh Resorts and Hotels-Home Based Office
Directed revenue management activity for Tranquility Bay Resort, Parrot Key Reso
rt, Indigo Reef Condo Homes, and Coral Lagoon Marina Homes. Increased occupancy
and RevPar by daily monitoring competitive rates, need dates and assuring rate p
arity on all distribution channels including iHotelier. Worked closely with the
Director of Marketing to implement successful sales strategies across all distri
bution channels for the transient customer. Developed weekly pace report and lea
d weekly revenue management meeting with Hotel Sales Staff to discuss sales stra
tegies. Lead role in converting 3 Bedroom Condo homes to guest rooms and suites
at Parrot Key for Visual One and distribution channels.

Director of Revenue Management Nov 07 ~ Jan 09

Revenue Manager Oct 02 ~ Mar 04
Cheeca Lodge & Spa-Home Based Office
Instituted revenue management strategies to maximize revenue and increase RevPar
based on market experience. Restructured rates, rate tiers, and seasonal rate p
eriods. Established a pricing strategy for group and leisure rooms based on his
tory and price value comparison of the competitive set. Initiated all third par
ty travel website partnerships. Increased room revenue by maintaining strong e-c
hannel relationships Developed packages and need date promotions in Springer Mil
ler, Trust, Pegasus, iHotelier, and electronic distribution channels. Responsib
le for the 30-60-90 Day Forecast, weekly pace and end of month revenue critique
reports. Implemented sales strategies that were agreed upon at weekly revenue ma
nagement meeting. Initiated and managed 20 wholesale tour operator contracts. Re
presented Cheeca Lodge at FL Huddle, Powwow and Luxury trade shows. During an e
conomic market crisis throughout 2008, we maintained consistent occupancy levels
compared to 2007 through the same period with only a slight rate adjustment.
Reservations and Revenue Manager Mar 04 ~ Dec 04
The Club at Hammock Beach-Palm Coast FL
Hired and trained a staff of 8 Reservation Sales agents at a Luxury start up pro
perty. Implemented rates and restrictions in Springer Miller System and Open Hos
pitality. Held weekly revenue meetings to discuss and carry out revenue maximizi
ng strategies. Managed room rates and inventory on electronic distribution chann
els through the utilization of EZ Yield.
Revenue Manager & Transient Sales Manager Jan 01 ~ Oct 02
Doubletree Hotel-Palm Beach Gardens FL
Supervised daily operations of the Reservations department. Conducted weekly mee
tings to establish selling strategies, mixing, and pricing. Prepared 30-60-90 ro
oms forecast and annual room budget. Qualified and solicited new business accoun
ts in the local corporate market. Developed relationship with established corpor
ate accounts in an effort to increase room night production. Negotiated the RFP
corporate and consortia room rate. Attended Hilton Revenue Management Universi
ty, Meristar corporate training and development courses.
PGA National Resort and Spa Apr 00 ~ Jan 01
Reservations Manager
Don Cesar Beach Resort & Spa Mar 96 ~ Apr 00
Reservation Sales Agent

EDUCATION & AWARDS

Bachelor of Arts Degree, Business Administration * McNeese State University
2003 Rock Resorts (Cheeca Lodge) Best Occupancy and ADR
1997 DonCeSar Employee of the Year