HELEN LINCHIK

20 SPERRY PLACE * STATEN ISLAND, NY 10312 * PHONE: 718-227-1524; 646-359-4183*

E-MAIL: HLINCHIK@HOTMAIL.COM
OBJECTIVE
To obtain challenging position in field of marketing providing opportunities for
professional growth and career advancement
EXPERIENCE
U.S.NEWS & WORLD REPORT, INC New York, NY
Jan 2008- Renewal, Billing, Gift & Fulfillment Manager
March 2010
* Provided analysis of renewal, billing and gift program marketing efforts and d
eveloped strategies for maximizing production and profitability
* Analyzed telemarketing and online (e-renewal & e-billing) efforts
* Prepared annual budget for renewals, bills, gift and new business
* Prepared reforecast and monthly ledger reconciliations
* Performed various analysis
* P&L's on Renewals, Billing and Gift campaigns
* New roll outs performance
* Tests performance
* Internet/Inserts/Direct Mail performance
* Processed invoices
* Monitored and managed promotion costs to ensure budgets and met
* Managed the annual gift campaigns (donor renewal & cold donor)
* Executed the quarterly inserts order
* Providing keys, creative, qty, and description
* Executed the bi-annual stock order
* Ordering, approving, tracking inventory of all stock
* Ran direct mail campaigns
* Marketing plans, testing recommendations and promotional messages
* Special offers and premiums
* Managed all mail schedules and component charts
* Set up tests and roll outs
* Created and approved new messages and creative
* Provided spec memos and instructions for PCD staff
* Worked closely with USN Print Production to minimize printing expenses
* Converted all renewal, billing and gift messages into EXTREAM
* Created offer tables
* Assigned the message codes
* Managed customer service inquires received in the NY office

Aug 2005- Associate Renewal, Billing, Gift & Fulfillment Manager

Jan 2008
* Prepared postage expenses for USN and Radar magazines
* Prepared monthly PCD inventory reports
* Updated following reports
* Cash Acknowledgement and COA
* Renewal
* New roll-outs
* Test volume
* Flash Counts by Type
* Stock short tracking
* Stock tracking
* Processed PCD and USN invoices
* Managed mail schedules
* Oversaw renewal, billing and gift stock orders
* Ran Large Donor campaign
* Implemented price and voucher creative renewal tests
* Conducted follow up analysis that resulted in 20 new renewal controls
* Worked with team to develop marketing and testing strategies and concepts
* Communicated with new business staff to increase and maximize efficiency of bi
ll and cash acknowledgement mailings
* Created spec memos for new tests and roll outs and submitted to USN and PCD st
aff
* Set up new text for messages
* Facilitated new creative orders
* Worked with marketing manager to create new premium orders
* Approved new messages and stock
* Submitted creative briefs to the art director
* Worked closely with USN Print Production to minimize printing expenses
* Optimized renewal, billing and gift for Vibe and Vixen magazines
* Set up new billing and renewal pint programs at CDS
* Improved messaging programs at CDS to increase efficiency
* Revised renewal, billing, and gift schedules and package charts
* Rolled out with new gift creative series
* Updated Renewal Price Chart
* Managed customer service
* Resolved subscribers mail complains
* Worked with agents to resolve subscriber's requests
* Enhanced customer service website to drive more people to internet
* Processed employee gift subscriptions
* Ran employee gift campaign
* Renewed bulk orders of foreign subscribers

G+J USA PUBLISHING New York, NY

Sep 2003 - Assistant Renewal and Billing Manager
Aug 2005
* Organized and carried out renewal and billing work for Fitness magazine
* Managed mail schedules
* Enhanced print programs to execute all renewal tests through full 7 efforts
* Implemented price, per issue, and bonus issue renewal tests
* Conducted follow-up analysis that resulted in 5 new renewal controls
* Created renewal and billing profit and loss reports by effort
* Communicated with new business staff to increase efficiency of billing efforts
* Worked with G+J Print Purchasing to minimize print CPMs for all components
* Modified renewal test criteria and programming for YM magazine
* Analyzed and optimized renewal and billing for Family Circle magazine
* Revised renewal schedules and package charts
* Removed several unprofitable efforts, dropped sweeps efforts, and set up serie
s for a number of new sources
* Corrected timing of renewal efforts and bills that reduced postal expenses
* Analyzed price tests that resulted in 6 new control offers for various sources
* Implemented new Voluntary Cancel test
* Managed all inventory at Communication Data Services (CDS)
* Oversaw renewal and billing stock orders
* Resolved reporting, schedule, and stock issues with CDS
* Enhanced business reports to improve maintainability and usability and increas
e productivity
Jan 2000 - Renewal and Billing Coordinator
Sep 2003
* Maintained renewal and billing schedules and package charts for Fitness, Home
Style and YM magazines
* Verified accuracy and timeliness of mail schedules
* Set up renewal tests (instructions, schedules, package charts)
* Managed donor renewal campaign for Fitness and Home Style: prepared instructio
ns, tests, schedules, package charts, and print programs
* Prepared weekly renewal and donor renewal test analysis
* Updated renewal and billing profit and loss reports
* Provided monthly renewal and billing reports for business review
* Revised print programs (K140's) to insure accuracy of billing and renewal test
s
* Improved messaging programs at CDS to allow customized control offers
* Monitored inventory at CDS, resolved discrepancies, and handled biannual stock
order
* Worked with outside telemarketing partner and collection agent
* Verified and organized all incoming mail seeds/samples
* Maintained renewal and billing sample books for three titles
* Initiated on-line access to CDS using BUNDL instead of receiving printed copie
s of documents that improved work performance and resulted in significant saving
s of personal time and material resources

BREDIN ENTERPRISES, INC New York, NY

Aug 1998 - Marketing Assistant (Part time while at College)
Jan 2000
* Provided consolidated monthly and quarterly business updates to key personnel
* Provided reports and analyses to improve business results
* Gathered, examined and analyzed statistical data to forecast future market
* Gathered data on competitors and analyzed findings
* Identifying new areas of business for company
* Actively involved in preparation of promotional events and direct mail campaig
ns
* Designed advertising materials
* Developed promotional strategies
* Interacted with clients
* Designed questionnaires to analyze client satisfaction
* Worked with company database (MS Access 97)
* Maintained company database
* Designed and developed periodical marketing reports using Report Generator
* Created ad-hoc reports using Query Generator
Jan 1998 - Manager Assistant
Aug 1998
* Maintained company database using MS Access 97
* Coordinated promotional events and direct mail campaigns
* Created business reports and letters
* Trained new employees to perform general office duties
* Resolved billing debates and provided client consultations

EDUCATION
1999 BERNARD BARUCH COLLEGE New York, NY
Degree: BBA
Major: Marketing/Management
Minor: Computer Information Systems
COMPUTER SKILLS
Operating Systems: Windows 2000/NT/XP
Software: MS Office 2000, MS Excel, BUNDL (CICS report utility), Monarch 6, Easy
Suite 6.6, ImageExpo, AS/400 (CICS report utility), PCD Report Viewer, PCD Smart
Link, MS Access, Lotus 1-2-3, SQL.