Professional Documents
Culture Documents
We owe our gratitude to Allah Almighty whose shower of blessings and kindness has
been on us through out the working on these pages. It is His help that we finally able to
compile this document.
We are indebted to our respected teacher Mr. Jawad Saleem who’s indispensable and
intricate comments on various aspects conjoined with motivation made us come forth
holding such as project.
MISSION STATEMENT
“To be the world's premier consumer Products Company focused on convenient foods
and beverages. We seek to produce healthy financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty,
fairness and integrity.”
MISSION STATEMENT
“To be the world's premier consumer Products Company focused on convenient foods
and beverages. We seek to produce healthy financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty,
fairness and integrity.”
VISION STATEMENT
“To be the world's best beverage company”. Being the best means providing
outstanding quality, service, cleanliness and value, so that their every customer is
contented and happy with their products.”
“To increase the value of their shareholder’s investment through sales growth, cost
control and wise investment of resources.”
FACTS ABOUT THE COMPANY
1. Pepsi is a USA based public company whose stocks are available in New York.
2. Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package
graphics room hillbillies to action-oriented scenes.
3. The third Mountain Dew slogan appeared in 1973 "Put A Little Yahoo in Your Life."
4. PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank
Carney.
5. Taco Bell is was acquired by Pepsi. Taco Bell was established in the mid 1960s by
Glen Bell.
6. PepsiCo purchased Kentucky Fried Chicken, the leader in the quick service chicken
market. KFC was founded by Colonel Harland Sanders. Colonel Sanders began
franchising the company in 1952. KFC was spun off along with Pizza Hut and Taco Bell
businesses as Tricon Global Restaurants, Inc. in 1997.
7. PepsiCo purchases Seven-Up International, the third largest franchise soft drink
operation outside the United States
CONCLUSION
Pepsi is a well renowned company and it has maintained its position well by
understanding the client psychology, by ensuring quality, by introducing ingenuity in
products, by enlarging its product base, by keeping economic factors in view and by
intense and jazzy advertisements.
Whenever and where ever there is a spotlight event, Pepsi must figure in, like the one day
international cricket matches between India and Pakistan many other such occasions. The
key word for success in the Marketing World is to “remain in the spotlight” and that is
what Pepsi is doing.
SUGGESTIONS
The marketing world is full of surprises. Who could imagine that Coca Cola would be
overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no wonder that Pepsi
might be overtaken by some other beverage. The need then is to combine quality with
ingenuity. Along with that, the reputation of the company has to be kept robust.
Today we live in a fast moving world where novelty and newness count a lot. One cannot
rest on one’s laurels. Fresh efforts, newness of approach must remain the cardinal
principles of a well orchestrated marketing strategy and the campaign must be relentless.
A continuous bombardment in advertisement would convince the clients that Pepsi is a
part of their lives. In order to live with style, Pepsi ought to be an essential ingredient of
one’s life.
The Pepsi is at its maturity stage and the sales of company are not growing very rapidly.
Company is doing a lot of promotional activities to let the product remain in the market.
It holds a large share of the market and whenever the sales state declining, the company
can improve it by different promotional activities.
Marketers of Pepsi can try to improve sales by improving one or more marketing mix
elements. They can cut prices to attract new users and competitor’s customers. They can
also launch a better advertising campaign or use aggressive sales promotion to improve
the sales. Thus, Pepsi is at its maturity stage.