CavinKare

Corporate Vision

"We shall achieve growth by continuously offering unique products and services that would give
customers utmost satisfaction and thereby be a role model"

Profile

Success is a journey not a destination. CavinKare began with a young mind choosing the road
less taken. In 1983 with a single product, CavinKare started out as a small partnership firm. The
Company that began its journey as Chik India Ltd was renamed as CavinKare Pvt. Ltd (CKPL) in
1998. With innovative Entrepreneur C.K. Ranganathan at the helm, CavinKare emerged into a
successful business enterprise.

Smart marketing and clear product positioning not only ensured CavinKare's growth but also
helped the company broaden its product portfolio extensively. The company now markets ten
major brands. Over the years, CavinKare has achieved a competitive edge with sound
understanding of mass marketing dynamics. The company offers quality Personal care (hair
care, skin care, home care) and Food products borne out of a keen understanding of consumer
needs and keeping up company's the values of innovation and customer satisfaction.

Today, CavinKare, having established a firm foothold in the national market, is increasing its
popularity in the international arena. A dedicated Research & Development centre, equipped
with latest equipment and technologies, constantly supports the various divisions in their
endeavour. The Company, which primarily relied on contract manufacturing for many years has
now set up its own world class plant at Haridwar to cater to the demand of both domestic and
international market.

CavinKare Group has crossed a turnover of 8819 million INR in 2009-2010. The Company has
employee strength of 1520, an all India network of 1300 Stockists catering to about 25 lakh
outlets nationally. CavinKare's astute professionalism, innovative products and consistent
quality are results of its significant corporate practice.

" To succeed we believe that we need total commitment and highest standard of ethical and
corporate behaviour in order to provide the best for our consumers, stakeholders and
employees".

Values and Beliefs:

Values
and Definition Actionable Points
Belief

Ethical The Company values I will not tolerate

Behavi honesty and any actions of
our truthfulness in all its dishonesty and will
interactions and shall highlight the same
be fair in all its to the appropriate
dealing with people in the Company. I
inside and outside the will create an
organization. We will environment that is
fulfill promises and conducive for
commitments. practicing ethical
behaviour
Excelle The Company values I will continuously
 nce highly all efforts that set high standards
lead to high standards for self and other. I
in every day work and will continuously
results. We shall strive to break
attempt to be the best previous records. I
in class in will ask always
everything's we myself ”if given
choose to work on. another chance
We shall encourage how would I do
any individual or better?”
collective effort in
promoting excellence.
Innova The Company values i I will continuously
tion nnovative thinking, develop unique and
innovative approaches differentiating ideas
and innovative which would benefit
solutions in our the stakeholder or
regular work life. We business.
will always look for
newer better ways of I will develop break
doing things; we will through ideas and
seek new ideas to experiment on a
solve problems; we regular basis.
will experiment with
new concepts, ideas I will create an
and solutions to environment that
deliver unique will enable idea
products and services generation.
Owners The Company values I will take
hip the individual belief of responsibility for all
ownership and my actions and
accountability. All our shall not pass the
employees are an buck.
integral part of the
Company and have a It is my
high stake in its well responsibility to
being as well as in guard and protect
shaping its destiny. the interests/
Individually and property of my
collectively we Company.
assume responsibility
for all our actions and
their consequences.
Stakeh The Company values I will constantly
olders all stakeholders and strive to
Delight believes that all of exceed theexpectati
them deserves the on of all the 
best deal from us. We stakeholders (stake
shall aim not just to holders-consumers, 
satisfy them but customers,employe
deliver more than es, financial
their expectations to institutions,
delight government
them. (Stakeholders agencies and
include both  shareholders).
internal and external–
consumers,
customers,employees,
vendors,financial
institutions,governme
nt agencies and share
holders.)

Business units:
1.persomnal