The Future of Project

Management
 Definition of Project
Management
• In the context of this paper, project
management means the delivery of the
end to end service to the client.
• What ever service is required whether it
be software development or a support
service. The same philosophy should be
applied.
 Project Management Today
• No competitive advantage
from today’s project
management process
• All companies use similar
processes
• Constraints Time, Cost &
Quality
• Hierarchically Structured
– constrains
communication path
• Processes are not suited to
21C business requirements
• Processes are not flexible
enough
• Does not encourage
organisational knowledge
management
• Constrains Institutional
learning
• Isolates knowledge/staff
from organisation
• Does not encourage
creativity/ innovation
• Does not cater for
emotional issues
• Does not encourage talent
management
 SWOT Analysis of Existing PM Methodologies
Strengths Weaknesses
• Established Client Base • Poor/No(?) Knowledge
• Established Organisation Management
• Established Reputation(?) • Brand – Core Values unknown?
• No niche market

Opportunities Threats
• To be Unique • Other Consultancy Firms
• Create Competitive – we are ALL the same!
Advantage • Core Talent will move on
• Expansion in to other
markets?
 Why Change?
• To create competitive • To attract new and
advantage emerging clients
• To be unique • Creating a niche market –
• To address 21C business mini-monopoly
requirements
• To address 21C employee
desires
 Issues With Change
• Resistance to change • Organisation needs to
• Marketing a new approach attract the right type of
talent
to existing client base
• Some current employees
• Unfreezing the existing may leave
processes • Not an acceptable
• Time to learn the ‘new’ approach by everyone
processes – need to • Institutional investment in
assess/address the learning
capability gap • Business Risk!
• Fear!
• Cost!
 21C Work Environment
• Global • Flexible arrangements
• Multi-Cultural • People want a life!
• High Tech – Internet • Creative
based • Demanding
• 24*7*52 • Emotional
• Deliver Now!
• Competitive Advantages
Diminishing
 Competitive Advantage
OLD New
• Location • Uniqueness
• Access to resources • Appeal to Customers
• Price Emotions
• Performance • Passion
• Product • Price/ Performance/
Product are a given
 Marketing/Branding
• Create a unique brand • Niche Market
• Create a mini-monopoly
 So What’s Different?
OLD NEW
• Resource Based • Talent Based
Organisations Organisations
• Long Term Organisation • Organisations Die
• Wide Market Base • Niche Market
• Job For Life • Job For Now
• Stifling Processes • Flexible Processes
• Constraining Management • Leadership
• Coaching
• Guidance
 So What’s Different?
Old
• Not Unique
• Constraining processes
• ‘Comfortable’
• Defined Hierarchical Structure
• Defined Roles/Responsibilities
• Defined Communication Path
Up/Down The Hierarchy
• Work To Goals Within Defined
Responsibilities
New
• Create Competitive Advantage
• Unique Brand –Benetton/
FCUK
• Core Values/ Competences
• Talent Management
• Less Structure More Flexibility
• Variety in Work
• Communication Path Includes
Everyone
• Work Towards Common
Vision/Goals
 The Way Forward
DON’T DO
• Manage • Lead
• Coach
• Stifle • Be Innovative
• Constrain • Be Creative
• Be Bureaucratic • Inspire
• Empower
• Trust
• Provide Direction/
Focus
• Be Passionate
• Be Flexible
 Flexible Approach
Old New
• Fixed TCQ&S • Fixed Time, C & Q with
Flexible P&S
• 80/20 Rule

Time Time
80% Guaranteed
Process Scope

20% Target
Scope
Scope
Cost Quality Cost Quality
 Project Structure
Old
• Project Manager
• Technical Team Leader
• Team, Each With Defined
Roles & Responsibilities
New
• Project Manager
• Team – not definitive role
within project
• 3600 Communications

Client Client Organisation

Team

PM
Team PM Team
Team Leader
Team
Team
Projects Client Team
 Project Stages
Project Project Review
Define Design DEVELOP Implementation
Start-up

• Develop the Business • Carry out system •Did we meet

• Define high-level • Define detailed • Develop the detailed
Case & release tests
•Define the CSF’s
requirements requirements design the business
• Evaluate solutions •Define outline design • Establish the live
• Develop the software
system case CSF’s?
• Define how to test • Develop the User •What lessons
• Cut over to live
• Define how to deliver environment
operation. have we
• Develop the IT
environment learnt?
• Requirements based
testing
 Project Process
Implementation Project
Project Design Develop Test
(Phased) Closure
Start-up/Define
Phase 1
Project Brief Domain Design Functionality
Business Case Modelling
Plan Performance Internal
Project Timebox 1 Access
Use Case Project
Gap Analysis Modelling Security
Soft Review &
Current & Required
Stress Launch Assessment
Requirements Robustness Against
Identification Modelling Business Case
Recovery
& Prioritisation Full
Phase n Launch
80% Basic Functionality
20% Target Functionality Timebox n
Internal
Access

Soft
Launch
Basic Functionality 65%
of time for base
functionality Full
35% for target functionality Launch
 Knowledge Management
OLD New
• Documents Contain • Brains Contain
Knowledge Knowledge!
• Constrained Within • Distribution Throughout
Project Organisation (Project
Team)
• Not Managed/ Distributed • Collaborative Project
Team
• Institutional Learning
• Talent Management
 Creativity/Innovation
OLD New
• Stifled/ Constrained • Encourage
• Penalise Failure • Reward Creative/
Innovative Failure
 So How Do We Get There?
Knowledge Gaps Capability Gaps
• Commercial Awareness • Be Creative/ Innovative
throughout organisation – within Constraints
managing the constraints! • Knowledge Management
• Leadership/Coaching
Techniques
• Manage the talent
 Motivation
OLD NEW
• Work does not excite • Work should be inspiring
people • It should be FUN
• Money is NOT a
motivator (only appeases
for a period of time)
What Makes YOU Dance?
HOW DO WE MAKE OUR
TALENT DANCE?
Maslow’s Hierarchy of Needs
OLD New
• Start at the Bottom • Self Actualisation – the
rest will happen!
• The goal is to reach
transcendence
• (but this will only work
with the right talent)
 What Are the Two Things
That Really Motivate People
Today?