JEANETTE MACKLEIT

jm5877b4@westpost.net http://www.linkedin.com/in/jeanettemackleit
MARKETING COMMUNICATIONS LEADER
Brand Visibility Strategic Planning Client Relationship Management
Energetic marketing and communications leader with proven success managing proje
cts to solve companies business challenges and increase market competitiveness i
n a fast-paced client focused environment. Able to design and implement supporti
ng tactical plans to ensure the strategic vision becomes a reality. Creative, dy
namic leader with ability to develop and build focused ambitious team.
CORE COMPETENCIES
Marketing Collateral
Public Relations
Brand Recognition
Project Management
Executive Communications
Organizational Planning
Process Engineering
Event Planning
Trade Shows
PROFESSIONAL EXPERIENCE
EDS, an HP Company, Detroit Metropolitan Area, MI 1990-2010
MARKETING COMMUNICATIONS MANAGER - Enterprise Service Management (2008 - 2010)
Responsible for the product marketing strategy for a large Infrastructure servic
e line consisting of 1000+ employees and a $220M annual budget, including the ma
rket facing and internal communication strategies, messaging framework and stake
holder integration model. Led the Engagement Management team consisting of 10 ma
rketing and communications professionals with a $2M+ annual budget. Provided ex
ecutive communications and public relations support to the Service Line vice pre
sident.
Developed the Product Marketing Plan to integrate ITSM product features, messag
ing and sales collateral across the Infrastructure Portfolio. Managed multiple M
arketing Communication projects in support of plan to improve sales engagement a
nd increase sales, including:
o Created new sales collateral due to branding and technology refresh;
o Developed internal & external websites;
o Created Sales Ready deliverables;
o Developed tool demonstrations;
o Managed corporate sponsorship at the itSMF Fusion annual conferences.
Managed the Client Advisory Board including bi-annual live events, periodic web
casts and regular communication engaging 24 key executive clients in product eva
luation and sponsorship increasing product penetration and client satisfaction.
Re-engineered Service Line internal communication by evaluating audience segmen
ts and implemented a channel strategy to ensure appropriate information exchange
between stakeholders.
Utilized Six Sigma and Quality Management knowledge to design and implement Com
munications process, procedures, supporting job aids and train the organization
resulting in process effectiveness and improved quality.
Developed and implemented the Knowledge Management Strategy realizing over $300
K in cost savings and improved access to information.
Completed all projects on time and under budget, utilizing global resources and
virtual teams. Efficiently managed and controlled projects activities and resou
rces by utilizing Primavera/Evolve - SAP.
ORGANIZATIONAL CHANGE MANAGER - Systems Operations Factory (2004 - 2008)
Responsible for organizational change transition plans associated with a large e
nterprise transformation program on the General Motors account affecting 10,000+
global employees. Developed and implemented marketing plans for EDSs IT Service
Management (IT SM) services. Provided executive communications and public relat
ions support to the regional service delivery executive.
Managed the design and implementation of Organizational Change Transition Plans
resulting in increased stakeholder sponsorship, increased operational performan
ce, improved client satisfaction and successful completion of GM client requirem
ents that all employees were aligned, trained and performing IT Service Manageme
nt roles.
o Defined ITIL process roles and responsibilities, and aligned account operati
onal personnel as appropriate based on job duties;
o Managed the designed and development of the ITIL process repository website;
o Managed the development and implementation of the ITIL role-based Training C
urriculum;
o Designed and implementation pulse surveys to assess the degree of organizati
onal change against the change continuum;
o Managed project to prepare account team for external client audits.
Managed corporate sponsorship at itSMF Fusion conferences resulting in increase
d industry awareness of IT SM delivery model, process and products. Influenced m
ajor client decisions to outsource their IT infrastructure to EDS, including GM,
Kraft, UK Department of Works & Pensions Agency, Continental Airlines, American
Airlines and Sabre. Won itSMF Project of the Year award for the global performa
nce management dashboard implemented at GM.
MARKETING COMMUNICATIONS MANAGER - Applied Engineering Services (2000 - 2004)
Developed and implemented an EDS service line marketing, brand identity and empl
oyee communications strategies, including execution of plan deliverables, oversi
ght of budgets and management of suppliers, for an 800 person service line turni
ng $70M+ annual revenue serving large engineering, manufacturing and commercial
clients across North America. Provided executive communications and public relat
ions support to the service line director.
Re-designed the Marketing Communications tactical plan implementing new deliver
methods resulting in $400K cost savings and additional $500K in cost avoidance
annually.
Managed the service lines sales exhibit and hospitality event at the SAE Confer
ence, resulting in $1M of new revenue and $4M of qualified sales pipeline leads.
The exhibit was presented with the IABC Award of Honor in the Special Events ca
tegory.
Developed marketing and client engagement processes and job aids for the servic
e line Quality Management initiative. Contributed to the successful completion o
f external audits and ISO 9000 registration.
COMMUNICATIONS PROJECT MANAGER - Media Solutions (1995 - 2000)
Responsible for managing communications projects for General Motors and EDS clie
nts including the following media: live event management, print and publication,
multi-media presentation, video production and interactive websites and tools.
Managed projects to establish internal global corporate websites.
Designed and produced of GM Dealer Recall Campaign materials.
Managed the design and production of GM RONA Training Program materials: instru
ctor guides, student guides, VHS video sleeves, multimedia classroom presentatio
n materials, etc.
Managed event production components for multiple corporate annual conferences.
OTHER RELEVANT EDS EXPERIENCE
Business Analyst, Human Resources, Administration
EDUCATION
Major: Elementary Education - Reading & Mathematics
Eastern Washington University, Cheney, WA
Marketing coursework
Baker College, Clinton Township, MI
TRAINING
HP Enterprise Services Infrastructure Portfolio Training - 2009
IT Service Management studies - 2004-2009
EDS Leadership Internship program - 2001
CERTIFICATIONS
Enterprise Service Management Sales Readiness - 2009
Foundations of IT Service Management Certification, EXIN International - 2004
TECHNICAL SKILLS
Microsoft - Word, Excel, PowerPoint, Project, SharePoint
SAP - Primavera / Evolve
Lean Six Sigma
PROFESSIONAL AFFILIATIONS
Member, IT Service Management Forum USA (itSMF USA)