Pantaloons Retail Assignment

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INDIAN INSTITUTE OF MANAGEMENT, INDORE
PANTALOONS
Retail Outlet Analysis
Marketing - II
Course Instructor: Prof. Sabita Mahapatra
Date of Submission:
Submitted by:
Group 4, Section B
Aadish Dhakad │ Bharath S │ Kunal Shah │ Srivathsa Bethapudi │ Vaibhav Agarwal

www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Contents
Introduction .................................................................................................................................................. 3
Other ventures of PRIL .................................................................................................................................. 4
PANTALOONS ................................................................................................................................................ 5
Marketing Decision at Pantaloons ................................................................................................................ 6
Supply Chain Management ........................................................................................................................... 8
Visual Appeal of the Store........................................................................................................................... 11
Customer Loyalty Program ......................................................................................................................... 14
Co-branding................................................................................................................................................. 15
Strategic Analysis ........................................................................................................................................ 15
Key Learning’s ............................................................................................................................................. 17
Conclusion ................................................................................................................................................... 18
References .................................................................................................................................................. 19
2
Pantaloons
PANTALOON RETAIL is the flagship company of Future Group, a business group catering to the entire Indian
consumption space. FUTURE GROUP, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
India’s leading business houses with multiple businesses spanning across the consumption space. While
retail forms the core business activity of Future Group, group subsidiaries are present in consumer
finance, capital, insurance, leisure and entertainment, brand development, retail real estate
development, retail media and logistics.
Future Group believes in developing strong

insights on Indian consumers and building
businesses based on Indian ideas, as
espoused in the group’s core value of
‘Indianness.’ The group’s corporate credo
is, ‘Rewrite rules, Retain values.’
Pantaloon Retail (India) Limited (PRIL), is

India’s leading retailer that operates
multiple retail formats in both the value
and lifestyle segment of the Indian
consumer market. Headquartered in
Mumbai, the company operates over 16
million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000
people. The company follows a multi-format retail strategy that captures almost the entire consumption
basket of Indian customers.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely
Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of
Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of
seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, aLL, Top 10 and
Star & Sitara. The company also operates an online portal, futurebazaar.com.
3
Pantaloons
Star &
Collection i
Sitara
eZone Top 10
Big Bazaar aLL
Food
Blue Sky
Bazaar
Brand
Factory
Other ventures of PRIL

Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity
has been created keeping in mind the growth and the current size of the company’s value retail
business, led by its format divisions, Big Bazaar and Food Bazaar.
The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 70
cities across the country, covering an operational retail space of over 6 million square feet. As a
focussed entity driving the growth of the group's value retail business, Future Value Retail Limited
continues to deliver more value to its customers, supply partners, stakeholders and communities across
the country and shape the growth of modern retail in India.
4
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format
home solutions store, Collection-i, selling home furniture products and eZone, focused on catering to
the consumer electronics segment.
PANTALOONS
'FRESH FASHION'- An idea that has captured the

imagination of young India is the tag line of
Pantaloons. With a focus on the youth of today,
Pantaloons offers trendy and hip fashion that
defines the hopes and aspirations of this
demography.
Pantaloons Fresh Fashion stands out as a fashion

trendsetter, on the lines of how fashion is
followed internationally. All Pantaloons stores
reflect the new ideology -- Fresh Feeling, Fresh
Attitude, Fresh Fashion. The stores offer fresh
collections and are visually stimulating thanks to
appealing interiors and attractive product
displays!
The first Pantaloons was opened in Gariahat in

1997. Over the years, it has undergone several
transitions. When it was first launched, this store
mostly sold external brands. Gradually, it started
retailing a mix of external brands while at the
same time introduced its own private brands.
Initially positioned as a family store, it finally veered towards becoming a fashion store with an emphasis
on ‘youth’ and clear focus on ‘fresh fashion’.
Today, the fashion store extends to almost all the major cities across the country. ‘Pantaloons’ has
established its presence with stores not just in the metros, but also in smaller towns. Pantaloons stores
have a wide variety of categories like casualwear, ethnicwear, formalwear, partywear and sportswear
for Men, Women and Kids, watches and sunglasses, footwear, handbags, perfumes, cosmetics and
fashion accessories. The store has now gone for the online shopping portal, the portal helps the
customers to shop online as well as locate the nearest store.
5
Marketing Decision at Pantaloons
TARGET MARKET: The target market of Pantaloons is the Youth of today, youth is defined broadly by the
company from the kids to adults whoever considers themselves as young. As discussed above it believes
in Fresh Feeling, Fresh Attitude, Fresh Fashion.
PRODUCT ASSORTMENT: Pantaloons offers trendy and hip fashion that defines
the hopes and aspirations of this demography. It targets the ‘Indianness’ in
the products as well. The store offers wide variety of categories like casual
wear, ethnic wear, formal wear, party wear and sportswear for Men,
Women and Kids. Apart from clothes, Pantaloons offers products in the
ACCESSORIES category and also in the BEAUTY PRODUCTS CATEGORY.
DEPTH: The product assortment is broad and deep, there are many product
categories and each has a lot of variants in terms of size, fit and color.
PRODUCT: Pantaloons benefits because consumers perceive their store

brands to have consistent and comparable quality and availability in relation to branded products.
Pantaloons provides more assortments of private level brands to compete with supplier's brands. They
maintain a lot of brands in the store.
The store offers various famous External Brands as well as a lot of Private Brands. 80% of the revenue is
generated by the Private Brands, this shows that Pantaloons has established its brands as stand alone.
Now Pantaloons is even considering of opening individual stores for the famous Private Brands.
The External Brands in the store include:
PEPE: APPARELS
KILLER: APPARELS
LEE: APPARELS
BLACKBERRY: APPARELS
COLOR PLUS: APPARELS
LEVIS: APPARELS
URBANA: APPARELS
6
SCULLERS: APPARELS
VOGUE: GOGGLES
DIOR: GOGGLES
NAVARAS: JEWELLERY
L'OREAL: BEATUY PRODUCTS
LAKME: BEATUY PRODUCTS
ADIDAS: APPAREL & ACCESSORIES (PERFUMES, DEODRANTS ETC)
AXE: ACCESSORIES
The Private Brands include:
AJILE: CASUAL MENSWEAR
AJILE: CASUAL MENSWEAR
ANNA-BELLE: CASUAL/FORMAL WOMEN WEAR
BARE DENIM: CASUAL WEAR UNISEX
BARE: CASUAL UNISEX CASUAL WEAR
BARE LEISURE: CASUAL/SEMI FORMALS UNISEX
CHALK: KIDS WEAR
7
F FACTOR: MEN’S PARTY WEAR
HOLII: ACCESSORIES (BAGS) LADIES
HONEY: CASUAL WOMEN WEAR
JM SPORT: MEN’S SPORTS WEAR
LOMBARD: MEN’S FORMAL WEAR
MOHENA: LINGERIE
MY TEE: MEN’S T-SHIRTS
RANG MANCH: WOMEN’S TRADITIONAL WEAR
RIG: CASUAL WEAR UNISEX
UMM: CASUAL WEAR UNISEX
Supply Chain Management
Critical components of supply chain planning

applications helps Pantaloons meet retailers'
service levels and maintain profit margins.
Pantaloon has developed an innovative solution
for managing the supply chain problems.
Innovative solutions like performance
management, frequent sales operation
management, demand planning, inventory
planning, production planning, lean systems and
staff help Pantaloons get advantage over
competitors.
8
PROCUREMENT: They have a central procurement system; each region has a regional hub. Under each
regional hub there are several distribution collection centers. The function of each DCC is to distribute
products across Pantaloons retail stores. The total product selection and distribution is handled by the
DCC and the store manager.
MERCHANDISE HANDLING SYSTEM AND INVENTORY MANAGEMENT: The total data flow and the billing process can
be understood from the diagram below.
The Merchandising system orders the goods to the Warehouse through the Order processing system.
The warehouse analyses the data and sends the product to the store. The product is displayed in the
store and the remaining merchandise is stored in form of inventory. As the customer purchases the
product its entry is made into the Inventory store and the merchandising system. The same would be
reflected in the IT systems installed and would inform the store manager of the products to be ordered
which will again follow the same procedure.
PERFORMANCE OF A STORE: Though there was no direct information regarding the store performance, from
the data collected by central division from the store we can deduce a few things. The central division
asked for the number of customers visiting the store. Since each store is connected to the central
division via the internet, they have access to the data about the billings and revenue, the size and
available space in the store and the number of sales representatives present. So the benchmarking is
done on the basis of direct product profitability, profit per square foot basis, profit per customer
entering in the store, or the overall profit.
But as the company is now going forward with the launch of individual retail stores for the private
brands which are doing good, it seems that they might be looking at the direct product profitability. Also
9
as the data about number of customers visiting the store is collected they might be doing the
benchmarking on the basis of revenue or profit per customer entering the store.
PRICE: The pricing of the products is done as per the individual brands. The private labels have their own
pricing system. The procurement department, after procuring the materials, fixes the price of the
branded material competitive to the market price.
SMART TAGS: Smart tags help in two ways. First, they help in
the billing process and the merchandise handling system.
Second, they help in preventing the cases of shop lifting. The
scanners at the gates of the store sound an alarm if there is
any smart tag going out of the store premises. There are
three types of tags used by the store: Hard tags, Soft tags and
String tags.
The Hard tags are RFID enabled which help in controlling

shoplifting. Soft tags provide the information about the
product. String tags give the pricing details.
SERVICE: Pantaloons believes that people are its greatest resource. They employ young and energetic
individuals. The average age of the employees in the organization is 27 yrs. They believe that in store
service is the key to better customer satisfaction.
•Every store has a trained sales force. The sales force is

focused on assisting the customers in the selection of
Pre purchase merchandise best suited for the customer; they are
service also involved in creating awareness about various
offers which may benefit the customer. Pantaloons
provide customers with prepurchase trial service.
•The sales department also takes care of minor

alteration of the clothes if required by the customer.
Post purchase There is also a provision for gift packing. Plus, if the
service customer is not satisfied with the product the
department guides the customer through the
appropriate channel to solve his/her grievances.
•There are a lot of customer loyalty programs which

run various schemes for the customers. The
Ancillary customers are made aware of these offers via email
service and mobile phones (SMS). As the stores are generally
in a big mall the parking, restroom, recreational
activities are provided by the mall.
10
Visual Appeal of the Store
Pantaloons focuses a lot on the visual effects inside the store. The use of Lighting, signage’s and
specialized props is very important for any retail store. The visual communication strategy is planned
and is also brand positioned. Theme or lifestyle displays using stylized mannequins and props, which are
based on a season or an event, are used to promote collections and are changed to keep in touch with
the trend. The merchandise presentation ought to be very creative and displays are often on non-
standard fixtures and forms to generate interest and add attitude to the merchandise.
STORE ATMOSPHERE: The store atmosphere is

one of the very important factors influencing
the purchase. Pantaloons pays a lot of
attention to the store atmosphere. The colors,
lighting, music, perfume, arrangement of
products etc are designed store specific. There
is a central team which takes care of the
ambience in the store. These people suggest
the ambience according to the mood of
customers, time of the day, festivals etc to
decide about the ambience of the store. The
store employees are also involved in the
process as they understand the local tastes
better.
The colors inside are more earthly to convey the freshness. Also the lighting is dim so that the customer
is able to focus on the products. In the premium products and beauty products segment, pictures of
celebrities are posted endorsing various brands. There are pictures and signage’s signaling to the
customer about the product category being displayed.
Another strategy used to enhance the visual appeal of the store is the VISUAL MERCHANDISING. In visual
merchandising the store looks at the following aspects:
PLACE OF VARIOUS PRODUCTS INSIDE THE STORE: The height and relative location of various products inside
the store. This is done on the basis of the research and development done by the central team. A main
component is the use of technology like the goggle like devices used to assess the most attractive
position for products in the store.
GOGGLE LIKE DEVICE: The stores’ employees are told to keep certain products at a certain height, and the
store design is made according to that. This shows that somewhere in the system the store chain
implements this strategy may be at the central level of planning to decide about the highest level of
attraction of customer. The customer focuses generally at a particular height level which gives us insight
about place of product.
11
COLORS AND SIZES: There is a considerable effort put into the decision making about the sizes and colors
of clothes to be displayed in the store. The central team analyses the data gathered from previous sales
to establish a relationship between the type of product and its colors and sizes. For example: a formal
men’s trouser in the economy range: the store looks into the 4-5 basic colors (black, brown, navy blue,
grey etc.) and sizes (waist size 28-42 inch) sold and their corresponding quantity. The same has to be
incorporated in the display at the store. This helps in Inventory management as well.
DISPLAY: This is the most important part which helps to analyze the order and assortment of colors and
sizes in the display and the type of display used. There are options of wardrobe display or shelf display.
In the wardrobe display the store generally keeps the lighter shades and smaller sizes in the front
followed by darker and larger sizes. In the shelf style the store assorts the product based on the style in a
shelf and the different colors are available in the same shelf.
The display is further boosted by the mannequins and the posters of celebrities along the shelves.
For accessories the display is exhaustive, the store tries to display as many products as possible. Also in
this section the lighting is focused specially on the mirrors where the customer tries on the product. The
atmosphere in terms of colors and lighting is vibrant in tune with the product.
EVERY STORE HAS ITS UNIQUENESS: Each store is given some autonomy and has a say in the decision process.
The company considers that every place has its own unique characters; they accept that the product
that sells in Mumbai may not sell in Indore.
COMMUNICATION: The effectiveness of the Pantaloons’ communication is in its offering to the target
customers, the degree to which the products gets positioned in their minds. The message is
differentiating in offering from that of its competitors without even naming them. The message clearly
conveys to the target audience that the
mall offers them exactly what they
require and that it meets all their
expectations. The core purpose is to
inform the target customers about the
offering of the store, persuade them to
visit the store and remind them about the
store. Various communication tools used
by Pantaloons for this purpose include
advertising, buzz marketing (WoM),
celebrity endorsement, use of print
media, press releases and viral marketing.
The communication is taken care by the

central promotions group. There is a
department to take care of the
advertisement and communication strategy of the whole retail chain. Apart from the advertising at the
central level the store gets a budget for the local advertisement in newspapers, local TV channels,
banners, posters etc.
12
OWNERSHIP: All the stores of the retail chain of Pantaloons are owned by the company. The PRIL group is
the owner of the stores.
The stores are in a format of CONVENIENCE SHOPPING. The customers are helped in selecting their apparels.
There are a lot of brands in the store that make it a convenience store rather than a specialty store. The
customers are allowed to SELF SELECT the products with the assistance of the in-store staff.
CHECK OUT SCANNING SYSTEM: The store has a robust check out scanning system. There is a 2-tier system;
the guards are in place to check the customers going out. They tally the baggage with the invoice and
put a seal to avoid duplication of the same receipt. Secondly there is a system to check if someone is
shoplifting and going out, there is an automatic scanning system that beeps in case the locator is not
removed.
ELECTRONIC FUND TRANSFER: The store allows for the payment through credit cards and debit cards from
the customers. Further the store uses the electronic transfer system to pay to its suppliers.
ELECTRONIC DATA INTERCHANGE: There is a system to get the data from the customers. The customers are
asked to fill the forms for the customer loyalty programs and the data is transferred to the central server
so that the analysis of data can be done to forecast the demands and patterns of purchases. The same
data is exchanged between various stores across the country.
IN STORE CCTV: There is in store close circuit TV to ensure that the cases of shoplifting are minimized and
it also allows the manager to keep a check on the employees, and to ensure they are working during
their shift.
STORE TRAFFIC RADAR SYSTEM: The store keeps a track of the number of customers entering and exiting the
store. This is done through the advanced electronic systems to measure the number of customers
passing through the doors.
WOMEN FACTOR: The major chunk of the

total sales is made or influenced to a large
extent by women. According to the data
more than 80% of the total sales in retail
are influenced largely by women.
Pantaloons appreciates this fact and uses
this to improve the sales. They have tried
to understand the buying behavior of
women and have tried to place their
products accordingly. They also have
offers revolving around women.
13
Customer Loyalty Program
The flagship loyalty program at Pantaloons is its Green Card Program. The green card enables the
customer to get a whole range of benefits and discounts. Each customer who opts for the loyalty
program is called a Star Member.
Instant discount everytime the customer shops
Exclusive shopping days to get hold of latest merchandise
Regular updates on collections and promos via catalogues, sms and email
Special invites to the most happening events
Extended exchange periods and complimentary drops for alterations
Exclusive billing counters
As the number of times a customer shops increases, the customer becomes eligible for a higher grade of
the green Card Membership program. Initially, the customer is a “1 Star Customer” at the time of
enrollment. At this stage, the customer is eligible only for discount vouchers. But as the total value of
the merchandise increases, the customer moves up the ranks to ultimately become a “7 Star Customer”
at which point he/she is eligible for a 10% discount on every purchase across any Pantaloons store in
India.
1 Star • Gift Voucher worth Rs. 200 on enrolment

Member
3 Star • An exclusive 5% discount on every purchase

Member
5 Star • An exclusive 7.5% discount on every purchase

Member
7 Star • An exclusive 10% discount on every purchase

Member
14
Co-branding
In a first of its kind partnership in retail,

Pantaloons Green Card partnered with Jet
Airways’ JetPrivilege to offer dual benefits to
members. With this unique partnership,
JetPrivilege members enjoy benefits from
two loyalty programs i.e. earn JPMiles and
Enjoy Green Card discounts for shopping at
Pantaloons.
The customers earn JPMiles everytime they

shop at Pantaloons. These JPMiles can be
redeemed by the customer when he/she
purchases an Airline ticket from Jet Airways.
1 Star • 2 JPMiles for every Rs. 100 spent

Member

Member

Member

Member
Strategic Analysis
We have looked at the store from the view point of the employees, customers and the day to day
operations at a particular outlet. While analyzing the operations it is also essential that we take into
account some macroeconomic factors that might affect Pantaloons in the near future.
15
FIRM ANALYSIS - SWOT

From our visit to the store and understanding of its operations we have made the following inferences.
Strengths
•First Mover Advantage

•Strong supply chain
•Unique Market Knowledge
•Presence Across Value Chain
•Private Labels like UMM, Bare , Giny & Jony
Weaknesses
•Shrinkage rates higher than industry average

•Low employee retention level
•Loyalty programs offered by competitors better
•Merchandise, product focus ambiguous
Opportunities
•Expanding consumer base into Tier II , Tier III cities

•Untapped segments such as ethnic wears
•Foray into Luxury brands
•Custom tailored business still untapped
Threats
•Diversification of parent firm - Loss of focus

•Increased competition from foreign firm
•Increasing costs
•Unorganized sector
Pantaloons has outlets across 73 cities with over 4000 supply chain partners. Despite the intense
competition it has been able to retain most of their management level employees. They have been able
to successfully launch and retain a lot of private brands, which as Pantaloons opens exclusive
showrooms for the private brands will directly compete with the more established external brands.
16
ENVIRONMENTAL OUTLOOK
Political
•Govt. support to economic reforms
•FDI in Retail
•Inflation (CPI vs. WPI)
Economic
•Increasing disposable income
•Expanding customer base- rural and middle calls
•Expected market by 2012 – US $573 billion
•Expected contribution to GDP – 22%
Social
•Advent of dual income families
•Increasing consciousness of brands and shopping experience
•High proportion of young population
Technical
•MIS leading to cost efficiency

•Electronic media creating wide awareness
•Internet Revolution
Key Learning’s
Pantaloons is one of the most valued and recognized retail merchandize stores in India. It has been able
to do so due to the various reasons and strategies listed above. But some of the main reasons why it has
been able to stay ahead of the competition for so long are
RIGHT POSITIONING
The message conveyed by Pantaloons to its target customers is effective in differentiating its offerings
from that of its competitors without even naming them. The message is clearly conveyed that they offer
the customers the complete shopping-cum-entertainment experience. Pantaloons uses various
communications tools like advertising, buzz marketing, celebrity endorsements etc.
EFFECTIVE VISUAL COMMUNICATION
Pantaloons gives great emphasis to on display visual merchandising, lighting, signage’s and specialized
props. Season and trend based advertising is done to promote the latest collections. The merchandise
presentation is very creative which adds to their visual appeal.
17
STRONG SUPPLY CHAIN
To maintain the profit levels a very strong supply chain is essential. Pantaloons has developed innovative
solutions for managing the supply chain problems. They get an advantage over their competitors by
implementing processes like performance management, demand planning, inventory planning, lean
systems and staff among many others.
CHANGING THE PERCEPTION
Pantaloons has been able to benefit because the customers believe that its private brands have
consistent and comparable quality and availability as compared to the more established external brands.
An assortment of private brands is available to compete with the external brands.
Conclusion
In the face of fierce competitive pressure, Pantaloons has recognized the value of building its own stores
as brands to reinforce their marketing Positioning, to communicate quality as well as value for money.
They have developed a sustainable competitive advantage by translating core values combining
products, image and reputation into a coherent retail brand strategy.
Mr. Kishore Biyani: The

Man behind PANTALOONS
18
References
PRIMARY
Direct talk with
 The store Manager of Pantaloons Store Indore

 The sales personnel at Pantaloons Store Indore
 The customers at Pantaloons Store Indore
SECONDARY
http://pantaloon.futurebazaar.com/indexPantaloon.jsp
http://www.pantaloonretail.in/index.asp
http://www.sebi.gov.in/dp/pantaloon.pdf
19

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www.final-yearprojects.co.cc | www.troubleshoot4free.

INDIAN INSTITUTE OF MANAGEMENT, INDORE

Retail Outlet Analysis

Course Instructor: Prof. Sabita Mahapatra

Aadish Dhakad │ Bharath S │ Kunal Shah │ Srivathsa Bethapudi │ Vaibhav Agarwal

Future Group believes in developing strong

Pantaloon Retail (India) Limited (PRIL), is

Big Bazaar aLL

Other ventures of PRIL

'FRESH FASHION'- An idea that has captured the

Pantaloons Fresh Fashion stands out as a fashion

The first Pantaloons was opened in Gariahat in

Marketing Decision at Pantaloons

PRODUCT: Pantaloons benefits because consumers perceive their store

The External Brands in the store include:

COLOR PLUS: APPARELS

L'OREAL: BEATUY PRODUCTS

LAKME: BEATUY PRODUCTS

ADIDAS: APPAREL & ACCESSORIES (PERFUMES, DEODRANTS ETC)

The Private Brands include:

AJILE: CASUAL MENSWEAR

AJILE: CASUAL MENSWEAR

ANNA-BELLE: CASUAL/FORMAL WOMEN WEAR

BARE DENIM: CASUAL WEAR UNISEX

BARE: CASUAL UNISEX CASUAL WEAR

BARE LEISURE: CASUAL/SEMI FORMALS UNISEX

CHALK: KIDS WEAR

F FACTOR: MEN’S PARTY WEAR

HOLII: ACCESSORIES (BAGS) LADIES

HONEY: CASUAL WOMEN WEAR

JM SPORT: MEN’S SPORTS WEAR

LOMBARD: MEN’S FORMAL WEAR

MY TEE: MEN’S T-SHIRTS

RANG MANCH: WOMEN’S TRADITIONAL WEAR

RIG: CASUAL WEAR UNISEX

UMM: CASUAL WEAR UNISEX

Supply Chain Management

Critical components of supply chain planning

The Hard tags are RFID enabled which help in controlling

•Every store has a trained sales force. The sales force is

•The sales department also takes care of minor

•There are a lot of customer loyalty programs which

Visual Appeal of the Store

STORE ATMOSPHERE: The store atmosphere is

The communication is taken care by the

WOMEN FACTOR: The major chunk of the

Customer Loyalty Program

Instant discount everytime the customer shops

Exclusive shopping days to get hold of latest merchandise

Special invites to the most happening events

Extended exchange periods and complimentary drops for alterations

Exclusive billing counters

1 Star • Gift Voucher worth Rs. 200 on enrolment

3 Star • An exclusive 5% discount on every purchase

5 Star • An exclusive 7.5% discount on every purchase

7 Star • An exclusive 10% discount on every purchase

In a first of its kind partnership in retail,

The customers earn JPMiles everytime they

1 Star • 2 JPMiles for every Rs. 100 spent

3 Star • 3 JPMiles for every Rs. 100 spent

5 Star • 4 JPMiles for every Rs. 100 spent

7 Star • 5 JPMiles for every Rs. 100 spent

FIRM ANALYSIS - SWOT

•First Mover Advantage