Professional Documents
Culture Documents
Carolina. A full-service commercial brokerage firm, NAIBH Commercial offers sales and marketing services
for industrial, warehouse, land acquisition, multi-family, retail, and office properties; leasing administration, real
estate investment consultation. The NAIBH Commercial Team also represents buyers and tenants in the search
for appropriate commercial properties.
NAIBH Commercial offers a full spectrum of professional services designed to effectively match the needs of
their customers.
Founded in 1976, Beverly-Hanks has grown to become the largest full-service brokerage firm in Western North
Carolina. In 2006, BH Commercial became a formal division of Beverly-Hanks and Associates with its office
adjacent to the firm’s downtown Asheville office and on September 1st, 2008 BH Commercial joined the NAI
Network and is now NAIBH Commercial. Our roots here are deep within this community and like the general
brokerage business, have developed solid, long-term relationships with clients. Our knowledgeable, experienced
and customer-focused Brokers are committed to providing results for their customers that exceed expectations.
A hallmark of this organization is our ability to attract and retain quality associates who provide service that is
second to none. Our team is comprised of a broad range of consummate professionals - experienced Brokers
and a dedicated support staff who are committed to providing prompt, positive results. No one knows the
commercial market better than this team of professionals. Knowledge, backed by talent and enhanced by
experience, has allowed NAIBH Commercial to serve clients and broker transactions of all types and sizes, with
the same commitment to outstanding service.
Through its affiliations with the Society of Industrial and Office Realtors (SIOR), Certified Commercial Investment
Member (CCIM), and the International Council of Shopping Centers (ICSC), NAIBH Commercial connects
worldwide.
Burns Aldridge Roy Borden, Robin Boylan, Frank Carr, Stephen G. Duncan
CCIM CCIM, SIOR GRI GRI
Laura Flores Jim Gelleny David Hughes Jeff Hunter A. Ryan Israel
Dick Kennedy Bill Kuhns Debbie Lane John Monroe Wes Morgan
CRB
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Beverly-Hanks
COMMERCIAL POLICY AND PROCEDURE
BRAD FREEMAN
Vice President
NAI Beverly-Hanks Commercial Department
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GENERAL
The NC Real Estate License Law requires that any licensee act competently when
engaging in any aspect of real estate brokerage. The failure to act competently when
dealing with real estate consumers is considered to be an act, which endangers the public
interest and constitutes grounds for disciplinary action against the licensee. To practice
commercial real estate brokerage competently, a licensee will need substantial education
and training beyond the introductory level instruction provided in the manual and in pre-
licensing courses.
Commercial Team members pursue commercial brokerage on a full time basis. Each
Team member must fulfill all criteria outlined below; exceed the minimum annual
number of closed units and commercial business volume must exceed 65% of total
business. Team member’s names shall appear on all Commercial rosters, including
appropriate advertising. Commercial Team members are qualified for Commercial floor
duty, awards and recognition.
Other Beverly-Hanks agents who are currently general brokerage practitioners may
become “Qualified” commercial agents. The purpose of the qualified agent classification
is to provide an opportunity to practice commercial real estate for those who primarily
practice residential sales, but may have or develop skills that service our commercial
clients. The key is not only to protect each of us from liability; it is of utmost importance
that our clients receive the best of service from our company. Qualified is defined as
having met all criteria outlined below and close at minimum 4 units per calendar year.
Once an agent is on the commercial qualified list, he or she shall have the option to
commercial opportunity time. It is expected of all duty agents to tour new and existing
NAI BH Commercial listings. After meeting the established qualifications all
commercial agents shall be promoted as such on the NAI web site and promotional
materials. All qualified agents shall pay the NAI technology fees.
A sales associate who has previously qualified to sell Commercial real estate, and no
longer meets the annual units requirement must co-list/sell four commercial properties
with a Commercial Team member to regain eligibility, until criteria is met.
While all agents are responsible to their Broker in Charge, Commercial Team Members
and Qualified Team Members will act under the direction of the Commercial Manager
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for each commercial transaction. Because Commercial listings are input into
Commercial Property Exchange rather than Multiple Listing Service, copies of master
files, data and reporting will be generated and housed in the Commercial office.
Company Referrals
All company referrals received by the Relocation Department shall be given to the
Manager of the Commercial Division.
• The manager will select a commercial agent to work the referral.
• The terms and conditions of the handling of commercial referrals will be
the same as for other company referrals.
COMMERCIAL REFFERALS
Beverly-Hanks agents who have not met the qualifying criteria to list/sell commercial
real estate and agents who have previously met Qualifying criteria but are not actively
and on a regular basis, participating in commercial transactions must refer commercial
clients to a commercial agent. “Active” shall be defined as closing a minimum of 4
commercial units per year or said agent’s commercial business volume exceeds 65% of
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his/her total business. Referral fees shall be determined between participating agents
with an agreement signed by the referring agent, receiving agent and both the Managing
Brokers. All applicable signatures should be obtained prior to contacting the customer.
All Beverly-Hanks & Associates agents understand the importance of nurturing referrals
to conclusion and handling all aspects of the transaction in a most professional manner.
The referring agent, who has an established relationship with the client, is entrusting this
relationship to the receiving agent. The manner in which the customers are handled is a
reflection on both agents and Beverly-Hanks & Associates. Consistent communication
within our organization is paramount. The receiving agent shall update the referring agent
with a status of the transaction immediately after the first contact with the customer and
at minimum monthly, thereafter.
COMMERCIAL LISTINGS
Although there is no prescribed time period for commercial listings, it is recommended
that the agent request a one year listing, particularly on larger projects, which
traditionally take a longer time period on the market. All listings are to be toured by the
Commercial members.
COMMERCIAL COMMISSION
Beverly-Hanks & Associates will accept commercial listings at 10% commission.
However, depending on the size of the project, commissions may be negotiated between
6 – 10%. Please check with your Manager for approval prior accepting a negotiated
commission.
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• B&B (typically commercial, but contact your Broker-in-Charge or the
Commercial Manager)
• Non-residential investment/income producing property
There shall be separate office phone numbers for the commercial division per county.
Example: 828-210-3940 for Buncombe County, 828-210-xxxx for Haywood County and
828-210-xxxx for Henderson County. The listing agent shall have the choice of phone
numbers to place on the standard NAI BH sign. Each of these numbers will ring into the
main NAI BH Commercial office and answered as such. Each incoming number will be
identified as to the appropriate county and attempt will be made to reach the commercial
qualified agent on duty in that county. Should the duty agent not be immediately
available, the call will be handled by the duty agent at the main NAI BH Commercial
office.
COMMERCIAL FORMS
Each commercial agent is expected to have a proficient knowledge of all forms used in
the commercial division. Commercial forms for listings, sales, leases and disclosures are
quite different than residential forms.
COMMERCIAL MARKETING
BROCHURES
The majority of the commercial brochures can and should be produced in the Beverly-
Hanks marketing department. The terms and condition are outlined in the Marketing
Department Policy and Procedures section of the Manual.
ADVERTISING
The Commercial team shall appear on all commercial rosters and appropriate media print.
Publications may change from time to time; however, Commercial Team listings shall
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appear on a rotating basis. The Managing Broker, prior to publication, shall approve any
advertising.
COMMERCIAL SIGNS
The small commercial sign shall be placed on the property only after the listing has been
obtained and the listing information has been distributed to the commercial department.
The listing agent shall order a large commercial sign through the commercial Manager.
Each listing shall have a standard NAI BH Commercial sign (unless prohibited by Seller
or Landlord) with the listing agent’s choice of county phone numbers. Should the
property owner and/or agent request special signage, the cost of such custom sign shall be
shared by the agent and the company, with NAI BH Commercial absorbing 50% of the
cost. All NAI Global sign specifications must be met. All custom signs shall be
approved and ordered by the Managing Broker.
COMMERCIAL PHOTOS
Property photos for BH Commercial listings shall be promptly ordered by the listing
agent using the same instructions as per the List/Ad form. Aerial photos may be
requested for listings and the coordination of photos shall be determined by the Managing
Broker.
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