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NIGEL R.

MISON
1539 Buoy Lane * Osprey, FL 34229
Phone: 941-364-1844 * Fax: 941-918-8896 * nm642ce4@westpost.net

SALES PROFESSIONAL / REGIONAL SALES MANAGER


VP SALES & MARKETING / DIRECTOR OF SALES
Results-driven sales manager with more than 15 years of experience at the manage
ment level, turning around failing territories, penetrating new markets and expa
nding existing ones, and building and developing performance-driven teams that c
onsistently exceed sales goals. Self-starter with demonstrated ability to refine
and execute a company's strategic positioning. History of building superior wor
king relationships with other departments, sales teams, and key customers. PC pr
oficient. Provide broad-based strengths and accomplishments in:
New Business Development Top-Talent Recruiting Strategic Planning
Relationship Management Turnaround Management Forecasting
New Product Development Growth Strategies P&L Management
Teambuilding Market Penetration & Growth Budget Development
PROFESSIONAL EXPERIENCE
TWO ANGELS,Inc, Sarasota, FL 2003- Present
Sales and Marketing Consultant
Owner: Work with HR and Property Management software companies to introduce inn
ovative software packages. Collaborate on the design of web pages. Develop power
point presentations. Write script for in person presentations and software demo
s leading to the close of the sale.
Royal Sovereign, Rockleigh, N.J. 2007 - 2008
Manufacturer and marketer of film and lamination equipment.
National Sales Manager -- Recruited by chairman and the general manager to turn
around national accounts. Increased sales through a network of strategic dealer,
resellers. Worked with sales team and marketing to develop new markets. Collabo
rated with manufacturing to bring new products to the market.
* 2008 SALES INCREASE 35% YTD
* Increased sales in 2007 by 51%,
* Increased customer base by 20% while improving sales through customer penetrat
ion.
* Increased customer satisfaction by keeping customers informed about new indust
ry technologies; coordinated and attended industry and customers' trade shows
* Ensured that customer specifications and timelines are met by acting as an eff
ective liaison between manufacturing and distribution and promptly troubleshooti
ng/resolving problems
D&K GROUP, Elk Grove Village, IL 2003 - 2006
Manufacturer and marketer of film and lamination equipment.
National Sales Manager - Recruited by President and Vice President to turn aroun
d negative sales slide that began after 9/11. Held full accountability for natio
nal sales and marketing efforts, led a 13-member sales and support team, and dev
eloped and monitored budgets. Collaborated with engineering and manufacturing on
new product development.
* Increased sales by over 50% from $17.5 million to $35.5 million within three y
ears, consistently met or exceeded annual goals.
* Recruited and trained top talent successfully, motivated them to excel, assist
ed them with closing large sales as well as and developing and maintaining produ
ctive customer relationships.
* Increased revenue potential by skillfully developing new markets and growing e
xisting ones.
* Continued
NIGEL R. MISON Page Two
Ensured that customer specifications and timelines are met by acting effectivel
y as liaison between manufacturing and distribution in addition to promptly trou
bleshooting/resolving problems.
* Increase customer satisfaction by keeping customers informed about new industr
y technologies; attend tradeshows to keep current.
* Increase customer satisfaction by keeping customers informed about new industr
y technologies; attend tradeshows to keep current.
GULFWIND/MARINE MAX, Palm Island, FL 2002 - 2003
Gulfwind was purchased by Marine Max, the largest marine dealer in the world, th
ree months after hire.
Brokerage Manager/Sales Representative - Hired as a sales representative and lat
er selected by Marine Max's General Manager to lead Palm Island's Brokerage Depa
rtment.
* Increased personal earnings from zero to $80,000 within eight months.
* Developed effective Internet and print promotions to successfully market produ
cts.
GENERAL BINDING CORPORATION, Addison, IL 1986 - 2002
Manufacturer and marketer of film and lamination equipment.
Southeast Area Manager (1995 - 2002) - Assigned to turn around failing Southeast
ern territory.
* Grew territory 15% to 20% annually consistently for five consecutive years thr
ough innovative sales strategies that expanded market reach.
* Enhanced customer relationships increased account retention and brand loyalty
by providing exceptional customer service.
National Technical Manager (1993 - 1995) - Recruited by President and CEO to cen
tralize, build, and lead a technical department that would manage the technical
aspects of complex equipment and films formerly handled by national service depa
rtment. Accountable for department's profitability and personnel, as well as U.S
. sales support, international installations, and tradeshow participation.
* Recruited, hired, trained, and motivated six engineers, four dedicated to cust
omers and two to R&D.
* Increased penetration of major accounts 30% and customer rating more than 50%,
leading to increased sales and decreased downtime.
* Led R&D team to develop three new pieces of equipment, working jointly with ma
nufacturing.
Product Manager (1991 - 1993) - Selected by senior management for new position f
ocusing on sale of equipment valued at $200,000 to $400,000. Mentored national s
ales representatives on individual basis, traveling with
Penetrated targeted market successfully by developing and executing strategic ma
rketing initiatives and national sales training.
* Developed and implemented innovative sales program that retained customers for
three-year period.
Commercial Sales Representative (1986 - 1991) - Recruited by National Sales Mana
ger to turn around poorly performing Northeast sales territory.
* Penetrated largest book component printers, trade laminators, and commercial p
rinters on East Coast successfully by strategically introducing products specifi
c to each industry.
* Increased sales from $700,000 to $10,000,000 in five years.
EDUCATION & PROFESSIONAL TRAINING
PAUL SMITH'S COLLEGE, Paul Smiths, NY: Hotel Management
ADVANCED SALES TRAINING: SANDLER SELLING SYSTEM
SALES MANAGEMENT: THE FORTUNE GROUP
MANAGEMENT RECRUITING: SCIENTIFIC RESEARCH INSTITUTE
MANAGEMENT AND RECRUITING: MARKETING RESEARCH INSTITUTE
SALES TRAINING: DALE CARNEGI Continued
NIGEL R. MISON Page Three
References:
"Nigel is a well respected professional in the graphic arts market place. He enj
oys a loyal customer following due to his wealth of knowledge and eagerness to s
ervice his accounts. He is an accomplished sales pro and will be successful in a
ny projects he chooses." October 21, 2009
Marge Hayes , VP Sales and Marketing, D&K Group
managed Nigel indirectly at DK Group
"Nigel brings a wealth of knowledge from the Print Finishing industry to the tab
le. He is a seasoned veteran that not only can win over the account but also wil
l service and support their needs on a continuous basis. He has dedication and d
rive and will not stop until the task is complete. Nigel would be a welcome asse
t to any business or organization." June 9, 2009 Carl Hoffman , Director of Sale
s and Marketing / Graphics , Royal Sovereign International
managed Nigel at Royal Sovereign
"Nigel is beyond a National Sales Manager. He truly works hard and shows genuine
concern for his accounts and co-workers. Nigel is professional and is great at
what he does. Most of all, he enjoys what he does, which inevitably brings a pos
itive light to work. It has been a pleasure working with Nigel and his great per
sonality." June 10, 2009 Romina Ra , Order Processing Manager , Royal Sovereign
worked with Nigel at Royal Sovereign
"Nigel is a results oriented, hands on sales manager. He is customer centered an
d loves to win. He is truely one of the best people that I have ever had the pri
viledge to work with. Kind regards,Albert L Bass" June 4, 2009 Allbert Bass , We
stern Regional Sales Manager , Royal Sovereign
worked indirectly for Nigel at Royal Sovereign and GBC.
1) Dan Anghel: Senior Field Engineer GBC, GA. 1-770-329-2792
2) Albert L Bass Regional sales manager, Royal Sovereign and GBC 1 708 417 0285
3) Mary Nitschneider: Purchasing Manager, D&K IL. 1-847-651-8161
4) Raj Doraisamy: CEO Interview USA, Fl. 1-941- 962-6418
5) Mark Cunningham Controller: ACCO Northbrook, IL. 1-630-336-1279
1. Additional
Brand Equity Building, Brand Planning, Brand Portfolio Management, Marketing Str
ategy Planning, Dynamic Marketing Program Planning, Communication & Media Planni
ng, Consumer & Market Research, Sales & Operational Planning, Analytical & Conce
ptual Problem Solving. New Product Development & Product Launch, Project Managem
ent, Value-Based Management Approach, Cross-functional Relationship Development,
Budget Management & Forecasting, Key Alliance & Partnership Building, Influenti
al Communication, Abrasives, Distribution, Pneumatic, Maintenance, Adhesives, Ma
rking/Labeling, Machinery, Machine Tool Accessories, Cutters & Tool Bits, Pumps
& Process Equipment, Pneumatics, Hydraulic Values, Fittings, Hose & Tubing

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