Robert Gerdes

965 Alameda Blvd. Coronado, CA 92118

Home: 619 435-5283 Mobile: 404 784-0767
E-mail: rgerdes247@gmail.com

PROFILE:
* Effective strategic marketing practitioner/consultant and advertising executiv
e with accomplishments on three continents and extensive multicultural marketing
experience
* Architect of successful brands and driver of profitable organic business grow
th through insights-driven marketing strategies and demand generation initiative
s
* Trusted advisor to marketing/advertising leaders with important decisions to m
ake and actions to take
EXPERIENCE:
Strategic marketing Consulting:
* Real Truth Marketing and Joy (7-2007 to 9-2008)
* MyCMO (3-2006 to 7-2007)
* Zyman Group (9-2003 to 3-2006)
In this capacity, developed brand architectures, product positioning and brand p
ortfolio management and segmentation plans to create growth and maximize return
on marketing investment for diverse clients in the CPG, Telecom and Technology
sectors, including The Coca-Cola Company, ConAgra Foods, IBM, Molson-Coors, Qwes
t.
Advertising Agency and demand generation:
* La Agencia De Orci: (9-2002 to 8-2003) Account Director
* D'Arcy Masius Benton & Bowles (9-1979 to 12-1987) Account Service Director, Ma
nagement Supervisor, General Manager
* Doyle Dane Bernbach (3-1978 to 8-1979) Account Supervisor
* McCann-Erickson (1-1974 to 2-1978) Account Executive, Account Supervisor
Well-versed in all aspects of account and advertising agency management; directe
d demand generation strategy and activation for various marquee accounts, inc
luding The Coca-Cola Company, General Motors, General Foods, Mercedes-Benz, Pro
cter & Gamble, Verizon and Bacardi.
Marketing practitioner:
* The Coventry Group (7-1995 to 12-2000)VP Marketing Strategy & Development
* Grupo Televisa (1-1988 to 6-1994)Vice-President of Marketing, Director of Inte
rnational Sales for Univision and Galavision networks
Grew brands and businesses across diverse industry verticals, including classic
CPG, Television & Cable Broadcasting and Travel & Hospitality destinations and r
esorts.
SKILL SET
* Strategic thinker (put strategy first, then execute brilliantly)
* Organizational leadership (collaborative management style)
* Resourcefulness (able to stretch money and people)
* Analytics and Planning (make fact-based decisions)
* Holistic thought process (inquisitive divergent thinker)
* Commercial mentality (keen understanding of P&L & financial analysis)
* Listening skills (listen first, then respond)
* Intellectual horsepower (highly analytical & strategic)
* Strong relationship management and interpersonal skills (high EQ)
* Influencing skills (proven ability to persuade others towards an idea or goal)
* Innovative and creative thinking (provide fresh thinking)
* Fluent Spanish and French