Louise McFarland

1419 Arch Lane

Huntington Beach, CA 92648
714-496-8765
lm677be2@westpost.net

Objective
To obtain an retail management position with a growing organization.
Summary of Qualifications
Senior Retail Executive with over 23 years of increasingly responsible experienc
e in retail management - sales, customer service, operations, merchandising & bu
ying, and integrated marketing & media planning. Has strong desire to contribute
to a progressive retail organization by developing market share, brand awarenes
s and increasing sales & visitors. A conscientious individual with strong work
ethic and well-developed leadership skills that deliver results through collabor
ation and team work. Detail oriented; possesses strong analytical skills used i
n effective decision-making, planning and problem solving. A quick study who ca
n work independently within a fast paced environment. Reliable with high standar
ds of performance.
Core Competence
Sales, Customer Service, Project Management, Visual Merchandising,Product Placem
ent, Presentation Skills, Time Management /Multi Task,
Team Player, Written/Verbal Communication Skills

Professional Experience
IKEA US LLC
LA-OC Marketing Specialist
Managed all marketing and media strategies including product placement, database
development, credit card development and optimized all forms of advertising me
dia - tv, radio, direct mail, interactive and guerilla. Increased market share,
visitors and brand awareness during economic downturn, while reducing the total
marketing costs.
Assistant StoreManager
Covina,CA
Sales
08/04 to 02/07
Managed all aspects of the Sales team, collaboration with Communication/Design,
Customer Service and Logistics Management teams. Responsible for sales, gross m
argin, staff management and visitor development.
Services/Business Controller
01/02to08/04
Oversaw all store operations for $60M+: Profit & Loss, Budget, Customer Service
, Logistics, Recovery, Facilities Management. Developed operational business pl
an, managed all store costs, budgeted and allocated payroll. Developed strategi
es and routines to improve sales, visitor development and productivity.
TARGET CORP 04/95 to 12/01
Merchandise Manager
Assistant Store Manager
Business College Coordinator and Trainer
MACYS
11/87 to 03/95
Regional Merchandise Manager
Hardlines/Home Store Manager
Sr Assistant Buyer Softlines
Softlines Manager
Education
Golden West College Huntington Beach, CA
Associates in Arts Degree, Behavioral & Social Science, May 2010
Certificate in Floral Design, December 2010
Computer Skills
Microsoft Excel, PowerPoint, Word, Adobe Illustrator, InDesign, DreamWeaver, Pho
toshop