ELLING JOHNSON

10572 Big Canoe

Big Canoe,
GA 30143
Phone (770)
778-7993
E-mail: ej6
7aaea@westpost.net

MARKETING/SAL
ES
* Results-oriented professional with advanced technical degree and over 25 years
work history.
* Knowledgeable in marketing/sales of industrial, construction, transportation,
and agricultural equipment.
* Experienced in developing dealer organizations, evaluating new products, and i
nvestigating markets.
* Self-starter with record of devising profitable solutions to enhance bottom-li
ne margins.
* Skilled in competitive analysis, pricing, sales forecasting, production planni
ng, and merchandising.
* Analytical in marketing research, writing technical product releases, and stra
tegic planning.
* Innovative in setting objectives and monitoring performance goals.
* Accustomed to making presentations, conducting dealer training programs, and c
oordinating trade shows. * Directed projects involving management, engineering,
manufacturing, and dealer organizations.

CAREER HISTORY
Upperline Equipment, LLC Manufacturer Sales Representative
1/09 - present
** Direct sales of Shuttlelift custom-built industrial gantry cranes and new m
arket development
of lift equipment parts sales for Craneco Parts & Supply in GA, TN,
SC, and NC.
Energy Steel Products LLC Southeast Sales Representative
5/08 to 1/09
* * Direct sales and new market development of wire rope & rigging products t
o elevator service companies,
crane rental houses, steel erectors, rigging & machinery moving con
tractors, and power companies.

Haulotte US, Inc. Southeast Regional Sales Manager

8/07 to 1/08
* * Direct sales to rental companies and dealer search and development for Fre
nch aerial lift manufacturer.

Ratec, LLC Sales Manager (North America)

9/06 to 5/07
* * Direct sales and new market development of specialized magnetic concrete f
orming products.
Shuttlelift, Inc. Sales Engineer
8/05 to 9/0
6
* * Technical sales and marketing of custom-built rubber tired gantry crane pr
oduct line.
Product was sold direct and through dealers. Sales dollar volume mor
e than doubled.
* * Initiated sales to new and more profitable wind power manufacturers segmen
t.
* * Coordinated with engineering designers to develop comprehensive crane prop
osals including
model specifications, unit dimensions, lift attachments, and special
requirements.
* * Proposals required application analysis review at customer site, Business
Review Group
pricing approval, dealer and customer education, and negotiation-sell
ing.

Regional Sales Manager

/ Manufacturer Representative 10/90 to 8/05
* * Managed the development of Eastern US Carrydeck and gantry crane sales inv
olving distributor
selection, sales training and motivation, parts/service orientation,
product demonstration programs,
sales support, technical product expertise, and field feedback to inc
rease sales and model offerings.
** Instrumental for providing design concept for successful model 7750 Carryd
eck crane and
design concept for ISL Gantry crane cab with swivel cab seat and cont
rols in the armrests.
* * Sales dollar volume more than tripled and model offerings quadrupled in pe
riod.

Eversman, Inc. Manager of Marketing

1989 to 1990
* * Product development management of specialized land leveling and farm tilla
ge equipment.
* * Developed early order merchandising and incentive program that improved ca
sh flow,
sales forecasting, and production scheduling.
Ditch Witch of Illinois Territory Sales Representative
1987 to 1989
* * Direct dealer sales of trenching and underground boring and electronic det
ection equipment.
* * Increased SE territory sales more than 30%. Sold first guided underground
boring system.
* * Initiated territory alignment plan that maximized sales and improved trave
l time efficiency.
Caterpillar, Inc. Product Marketing Representativ
e 1984 to 1986
* * Technical expert to support dealer sales of track loader and integrated to
ol carrier product lines.
* * Researched and identified five product option packages that satisfied 80%
of market demands and
reduced production costs by $3 million the first year.
* * Conducted national product evaluation program involving four dealerships,
outside suppliers,
and field and headquarter personnel to initiate field-identified prod
uct improvements.
Prime Product Marketi
ng & Sales Training Program 1984
* * Graduated with second highest training class ranking in earthmoving produ
cts group.
Johnson Farms Operations Manager
1983 to 1990
* * Business management of large crop production farming operation of up to 26
50 acres.
* * Analyzed operational needs of $800,000 business, using computer modeling t
o select production
equipment that reduced costs and improved efficiency and productivit
y.
Purdue University Market Research Consultant
1981 to 1983
* * Developed sales forecast model to project manufacturing client needs one y
ear in advance.

EDUCATION
M.S. Agricultural Mechanization Purdue University
May 1983
* * Thesis on combine market forecast model; American Society of Agricultural
Engineers publication.
* * Course work emphasis on agricultural engineering and MBA level marketing
and product management.
* * Custodial service job and summer farm work to finance education.
B.S. Agricultural Mechanization Purdue University
May 1981
* * Course work emphasis on production applications and equipment sales and m
arketing.
* * Custodial service and cafeteria jobs and summer farm work to finance educ
ation.
Professional Certified Courses:
* * Export Marketing, Business Communications, Strategic Selling, Negotiation
-Selling, etc. 1984 to 2006

PERSONAL
Missions Committee Trinity Evangelical Church
2005 to 2009
Board Member/Officer Prevent Child Abuse Pickens
2003 to 2005
Benevolence Committee Big Canoe Chapel
2003 to 2005
Christmas Program Chair Big Canoe Chapel
2003 & 2004
Planning/Event Committee Mountain Top Prayer Conference
2004
Church Missionary Trips (4) Guatemala, Nicaragua (2), & Honduras
 2002 to 2006
Eagle Scout Central Illinois Boy Scout Co
uncil 1975 Personal
Interests: mountain hiking, fishing, camping, college sports, music, comedy sho
ws, & touring.
WILLING TO TRAVEL AND RELOCATE