Kevin Greenwood

8 Biltmore Drive * Ringgold, GA 30736

C: 423.903.9042 H: 706.937.6080 * kgjazzy@aol.com
________________________________________
Senior Management Marketing | Sales | Operations
Winning Strategies * Deadline Conditioned * Compliance Detailed
________________________________________
Goal-driven and results-oriented executive with a demonstrative career in leadin
g powerful sales management, marketing, and operational directives in highly com
petitive consumer markets. Possess sharp business leadership and keen marketing
instincts that drives revenue growth, solidifies dominant market share, and obta
ins financial results. Leverage innovation, the power of effective customer rela
tions, and the experience of analytical troubleshooting to create measurable sol
utions that foster loyalty and support from clients, partners, and key stakehold
ers. Lead with a mentoring and motivating management style while revising key st
rategies to control operating costs and expenses.
Key Strengths
Strategic and Tactical Planning / Forecasting
P & L Responsibility / Budget Management
Sales, Market and Competitive Analysis
Multiple Product Lines Successful Launches
Consumer Lifestyle & Buying Trend Expertise
Relationship Building & Brand Management General Management and Operational
Leadership
Sales Cycle Management
Advertising / Promotional Campaign Development
Product Research and Development
Team Building and Cross-Functional Leadership
Public Relations & Presentations
________________________________________
PROFESSIONAL EXPERIENCE
Fuller Rehabilitation * Ringgold, GA 2004 to Present
Established exemplary record of cross functional marketing and sales achievement
s while working for a $20M durable medical equipment company.
Chief of Operations
Serve in executive-level role overseeing marketing, sales, inventory control, IT
, HR, and regulatory compliance. Chartered with supplying a constant flow of day
-to-day and long-term business operations performance to the CEO and Board of Di
rectors. Orchestrated operations and sale management across 17 office locations,
including JCAHO accreditation.
Reduced inventory shrink $235K annually by instituting a monthly cycle count sy
stem that allowed for quick and easy tracking of discrepancies within small sect
ions of storage.
Slashed companywide expense $2M while increasing sales from $18M to $19M stream
lining operations and placing a higher focus on Rehab Power Chair business line.
Pushed revenues from $19M to $21M despite 36% cut for allowable DME equipment a
s a result of introducing a verification process allowing additional revenue ear
ned from service work and Lift equipment.
Ramped corporate field presence enabling better training and compliance adheren
ce while remaining budget neutral by transitioning from 6 regional mangers to 17
area managers.
Reduced insurance carrier denial rate 28% in a 6-month window as a result of cr
eating a compliance department tasked with reviewing submitted claims prior to f
inalizing equipment sales.
Recognized with the highest honor given for loyalty, dedication, leadership, an
d the willingness to go above and beyond through receipt of Employee of the Year
award.
Independent Living Aids * Knoxville, TN 1999 to 2004
Created strong repeat business and referral network of doctors and assisted livi
ng centers as part of launching durable medical equipment services under the Ful
ler Rehabilitation parent company. 5 locations and $5M in annual sales.
Corporate Sales & Operations Management
Drove all business strategies for short- and long-term planning as managing dire
ctor of operations, including contracted sales staff hiring and training, market
ing, lead generation, budgeting, P&L, sales forecasting, and equipment services.
Spearheaded all contract negotiations with private insurance companies and Medi
caid. Ensured all operating location were constantly prepared and ready for unex
pected inspections by State or Federal agencies.
Ignited revenue from zero to more than $4M annually in less than a 2-year perio
d by personally traveling across all locations 70% of the time to conduct market
ing and sales training as well as keep open lines of communication for staff mor
ale, motivation, and productivity.
Reduced attrition 50% by introducing a comprehensive training program covering
marketing, salesmanship, Medicare compliance, state regulations, and pay structu
re.
Received branch office recognition as Region of the Year by parent company (Ful
ler Rehabilitation) with a leading sales performance of $4.3M.
Positioned overall operations for year-on-year doubling of sales by developing
a strategic expansion plan, including demographic studies, site selection, lease
negotiation, and staff hiring.

Fuller Rehabilitation * Ringgold, GA 1998 to 1999

Established new business for durable medical equipment company.
Independent Contractor
Joined organization as independently contracted sales manager tasked with self-g
enerating strong sales leads. Developed tactical and strategic marketing plans.
Conducted patient needs analysis to ensure proper proposal of equipment and perf
ormed follow-up contact to adjust equipment fitting.
Consistently produced more than $500K in annual sales by continuous marketing t
o assisted living centers, doctors offices, and senior centers as well following
up on patient referrals.
Maintained a constant sales pipeline flow by always having no less than 20 lead
s in progress concurrently.
Played a key role in company expansion throughout the southeast by developing a
sales plan that forecasted double sales enabled by opening new offices in profi
table demographics.

* * Additional experience as Sales Manager available on request **

________________________________________
EDUCATION / PROFESSIONAL TRAINING
Management Certificate
Operations, Recruiting, Training, Staff Development
PROFESSIONAL AFFILIATIONS
Friends of National Registry of Rehabilitation Technology Suppliers (NRRTS)
Friends of Rehabilitation Engineering Society of North America (RESNA)

TECHNICAL KNOWLEDGE
Word, Excel, PowerPoint, Brightree, Teamdme