Accomplished professional with a strong track record for achieving results that

meet corporate objectives and revenue goals. Superior skills in conceptualizing

and executing short- and long-term marketing/communication plans with the abilit
y to make strategic decisions and adapt to a rapidly changing environment.
AREAS OF EXPERTISE
Strategic Marketing Initiatives
Sales Support and Lead Generation Developing and implementing integrated camp
aigns encompassing search engine marketing techniques such as cost-per-click (CP
C), search engine optimization (SEO) and email marketing, as well as direct mail
, advertising, promotions, videos, webcasts and social networking to support sal
es pipeline and achieve quarterly goals. Managing RFP/RFI response lifecycle for
new business acquisition. Implemented and maintained RFP software database and
standard language library.
Event Management Successfully leading event department managing national trad
eshow agenda, training seminars and educational conferences to meet monthly lead
count. Secured speaking engagements, crafted speeches and multimedia presentati
ons.
Tactical Communication Development
Corporate Communications Creating and deploying internal communication strate
gies to support employee development and alignment to corporate values and goals
. Establishing and maintaining public relations activities, press kits and media
relations.
Marketing Communications Developing high-visibility external communications d
ocuments including; content and design for marketing collateral, sales toolkits,
white papers, web videos and multimedia projects, online content and proposals
designed to promote and establish brand leadership, corporate identity and strat
egic vision.
Team Leadership and Management
Direct Reports - Managing direct reports in multiple areas providing leadershi
p and direction.
Budget Management Planning and managing up to $300,000 annual budget for mark
eting campaigns and trade events.
Project Management Tactically managing complex projects and cross-functional
teams on a national and international level. Successfully managing multiple proj
ects concurrently while meeting project timelines and budget requirements.

PROFESSIONAL PROFILE
EDUCATION
Columbia College, Chicago, Illinois, 1988
Bachelor of Arts
PROFESSIONAL DEVELOPMENT
Strategic Marketing University of Chicago
Corporate Communications
Social Network Development
Web Design, HTML, CSS
Multimedia Design
Large format and 35mm photography
PROGRAM SKILLS
 Microsoft Office Suite
Microsoft SharePoint Designer
Adobe Creative Suites for Design and Multimedia
Quark Xpress

AFFILIATIONS
Business Marketing Association BMA
Direct Marketing Association DMA
Chicago Interactive Marketing Association - CIMA

PROFESSIONAL EXPERIENCE
CORPTAX, Inc.
Deerfield, Illinois, June 2006 to March 2010
Formally a Deloitte and Touche Tax Technology Company
MARKETING MANAGER
Industry: Technology - Corporate Tax Software
Challenge: To revitalize software brand image after company acquisition. Create
and implement marketing strategies for client retention and business development
, introduce new technology and products, increase web presence and define social
networking opportunities.
Achievements: Created long-term integrated campaign strategy reaching from produ
ct rollout through transitioning clients to new software technology, resulting i
n consistent pipeline lead flow and steady sales conversion to new product line,
generating over 11 million dollars in annual sales. Led initiative to strengthe
n web presence and site traffic through extensive SEO development, achieving a 4
00 percent increase in website traffic and lead generation. Championed social ma
rketing efforts leading to the creation of corporate social networking site, gai
ning a subscription base of over 700 client users.
Follett Software Company
McHenry, Illinois, February 2005 to June 2006
MARKETING MANAGER
Industry: Technology - Educational Software
Challenge: To develop and implement marketing communication strategies building
awareness and generating sales in support of software product suite, service enh
ancements and new product launches to K-12 schools.
Achievements: Effectively developed quarterly campaign strategies for multiple p
roduct line leading to an annual 55 percent increase in product sales. Monitored
campaign effectiveness and ROI for web initiatives, email and direct marketing
campaigns. Created targeted sales presentations, product case studies and script
ed and produced product webinars. Successfully worked with outside agency and ve
ndors and maintained annual budget.
VeridianHealth, LLC
Deerfield, Illinois, January 2002 to February 2005
CORPORATE COMMUNICATIONS MANAGER
Industry: Medical Services Diagnostic Testing
Challenge: To create a full-service marketing department from the ground up incl
uding public relations, event marketing, internal and external communication str
ategies and client educational training programs.
Achievements: Achieved a 60 percent increase in lead generation and a 30 percent
increase in monthly sales by the creation and execution of ongoing multi-channe
l communication and public relations campaign. Managed communications and media
efforts for company rebranding and launch of new corporate divisions resulting i
n a 27 percent increase in sales. Scripted speeches for speaking engagements, ma
naged event calendar, tracked sales leads for ROI, performed competitive analysi
s and market research, prepared annual budget analysis, monitored effectiveness
of all media and communication campaigns.
American Express Corporation
Rolling Meadows, Illinois, March 2001 to December 2001
MANAGER, BUSINESS STRATEGY AND COMMUNICATIONS
Industry: Financial Services Corporate
Challenge: To support Mid-Western regional sales team in marketing and communica
tion efforts for American Express clients and prospects.
Achievements: Successfully led multi-national and cross-functional project teams
to develop communications, presentations and RFP documents leading to the acqui
sition of new accounts ranging from $10 million to $50 million dollars in annual
sales. Managed internal communication efforts for employee web-based training,
newsletters and employee satisfaction surveys.
APAC Customer Services, Inc.
Deerfield, Illinois, April 2000 to March 2001
MARKETING COMMUNICATIONS ANALYST
Industry: Business Services Call Centers
Challenge: To lead national project teams and manage response teams of subject m
atter experts in a high-volume sales/marketing department.
Achievements: Created effective sales tools, presentation and RFP responses to i
llustrate and promote the companys products and services leading to the acquisit
ion of new accounts ranging from $1 million to $10 million dollars in annual sal
es. Developed marketing collateral, sales presentations, case studies, white pap
ers and web content.