LYNN J.

COLYER
6050 Boulevard East, 10E, West New York, New Jersey 07093
(201) 430-9299
(201) 310-8242
LJVColyer@gmail.com

~ QUALIFICATIONS SUMMARY ~
Highly accomplished, competent and results-oriented professional with experience
in creative writing, corporate communications, marketing support, business deve
lopment, events management, new media and relationship management. Adept at util
izing innovative problem solving methodologies to deliver exceptional and profit
able results. Expert at employing both traditional research channels and social
networking applications to enhance the speed and accuracy of communication endea
vors. Committed to professional excellence.

KEY STRENGTHS
- Cross-Functional Relationship Management
- Exceptional Organizational Skills
- Mentoring, Team Building and Leadership
- Multitasking Abilities
- Strategic Thinking and Planning
- Client Partnering and Retention
- Creative Content Development
- Ability to Work Autonomously

PROFESSIONAL EXPERIENCE

MULTIMEDIA CONSULTANT ~ WRITER ~ PRODUCER 2005-Present

- Provide writing support and consultation services pertaining to the deve
lopment of websites, scripts, cable television projects, meetings and events. De
velop print and digital marketing materials. Manage projects from inception to c
ompletion; conceptualize and implement business and marketing plans; conduct res
earch and analysis. Design and develop budgets, production schedules, coordinate
production teams and pitch ideas to potential client / partners.
- Work as writer and story analyst using in-depth expertise in various scr
ipt formats, including corporate industrials training, instructional design and
promotional videos, public service announcements, creative treatments and screen
plays.
- Offer professional services and support to non-profit organizations in d
eveloping marketing and communication materials, including website content, radi
o advertising scripts t and print materials.
Key Accomplishments:
- Researched and wrote the content for the Pimento Caribbean Restaurant we
bsite and their radio advertising.
- Partnered with clients to develop and pitch programming to cable network
s, including HBO, Lifetime and CNN.
- Functioned as development team member for MEfn (The Multi-ethnic Financi
al Network). Key contributor in the research and writing of the business plan; c
onceptualized and prepared creative treatments for 11 programs to air on the net
work and pitched MEfn to networks, media executives and other entertainment indu
stry professionals.
- Casting Producer for Toys R Us – coordination and casting of talent for thei
r Sunday supplements and Holiday catalogs.
- Consult with and mentor new writers in the development of book outlines,
creative treatments and screenplays.

PRUDENTIAL FINANCIAL INC. ~ Newark, NJ

DIRECTOR ~ GLOBAL MARKETING AND COMMUNICATIONS 1989-2004
- Executive Producer of all corporate media, including Chairman’s message, mon
thly board of director meetings, broadcasts (live and pre-recorded) shareholder
meetings, videos, interactive distance learning, departmental website and sales
and marketing events and tradeshows. .Oversaw full-spectrum of project managemen
t, including creating and developing budgets as well as negotiating contracts wi
th vendors and unions. Performed peer benchmark analysis and designed then imple
mented programming standards, guidelines and practices.
- Partnered with Sales and Marketing teams on new product launches, produc
ing international conferences, updating existing multimedia materials and devel
oping new training initiatives for the sales teams globally.
- Fulfilled role as a cross-functional communications liaison between sen
ior executives and all business channels when appropriate and internal and exter
nal creative, marketing and sales teams.
- Collaborated with Human Resources on the creation of employee orientatio
n programs, company-wide messages, Diversity Awareness initiatives and Change Ma
nagement scenarios. Teamed up with the in-house advertising agency in facilitati
ng internal promotion of new campaigns, the launch of new logos and all brand aw
areness initiatives.
- Strategically partnered with Public Relations and Corporate Philanthropy
on Crisis Management communications and executive media training, and advised o
n donated services and community partnerships Spirit of Community.
Key Accomplishments:
- Produced numerous shareholder meetings, sales conferences, trade shows a
nd live events.
- Conceived, pitched and successfully produced the first-ever, company-wid
e cross-functional communications conference, and brought together the top 500 e
xecutives, including decision makers, communicators, marketing managers and sale
s professionals across all business units. The event so impressed the new CEO t
hat he elected to take this opportunity to introduce the new senior management t
eam and company goals.
- Played an integral role in the development and implementation of the com
pany-wide communications initiative Performance Matters, a mandatory, compliance
-training program for all employees in preparation for the demutualization of th
e firm. Partnered with Senior Officers, Public Relations executives, Global Comm
unications, the Law Department, Human Resources, state and federal regulators an
d Industry watchdogs. On all elements for the 2001 Initial Public Offering (IPO
).
- Designed an internal web site and developed the content to efficiently m
arket and promote the internal television production company’s services to in-house
client / partners, which increased business visibility and profitability.
- Researched, co-authored and produced the definitive historical documenta
tion and video on the company, Past as Prologue. The video is a key element of t
he core curriculum for the new hire orientation.
- Effectively managed and staff, developed guidelines and standards for de
partment, designed facility protocols; hired, trained and developed and promoted
in-house staff as well as external consultants and freelance vendors.
- Consistently recognized for top performance as Production Coordinator (1
987); Associate Producer (1989); Producer (1993); Manager of Production (1996);
and Director of Broadcast Production (1998).

WRITER ~ PRODUCER ~ DIRECTOR ~ CREATIVE CONSULTANT 1986-2001

- Worked on numerous projects, including independent films, cable televisi
on programs, live events, PSAs, VNRs, SMTs, music videos, training videos and co
mmunity theatrical productions.
Key Accomplishments:
- Functioned as Associate Producer for Cable Investors Digest, a 30 minute
program which aired on the Financial News Network (FNN). Researched emerging pe
nny stock companies and their executives then created infomercials about them.
- Successfully planned and developed projects for clients, such as The New
ark Museum, The Newark Board of Education, Bona Fina Films, First Night New York
, First Night Montclair, Full Force Productions, Club Sea-MV Cruise Line, Wings
Communications, and The New Jersey Department of Firefighter Recruitment and Ret
ention.
- Wrote Public Service Announcement (PSA) scripts for former President Geo
rge W. Bush, various governors and numerous high profile actors and personalitie
s.
- Effectively raised funding for and was the co-producer on a volunteer fi
refighter recruitment initiative What if No One Answered the Call– for the State of
New Jersey. The re project- elements included the creation of a video, brochures
, posters, talking points and other print materials.

EDUCATION
METROPOLITAN COLLEGE OF NEW YORK ~ New York, NY (2000)-MBA IN MEDIA MANAGEMENT
LASALLE UNIVERSITY ~ Philadelphia, PA (1986)-BA IN COMMUNICATIONS

PROFESSIONAL TRAINING
Think Tank, Writers Boot Camp, New York, NY (1999-Present)
The New York Academy of Musical Theater Writers, New York, NY (Present)
Commercial Theater Institute, New York, NY (2005 and 2006)
The Leadership Development Program ~ Center for Creative Leadership, Greensboro,
NC (1998)

PROFESSIONAL AFFILIATIONS
New York Women in Film and Television (NYWIFT)
National Association for Multi-ethnicity in Communications (NAMIC)
National Association of Television Programming Executives (NATPE)