DEAN B.

WILSON
P.O. BOX 1194
Winthrop, WA 98862
509-429-4171
E-mail: dw7355b6@westpost.net
SUMMARY
A highly motivated management professional with over 25 years of broad knowledge
and expertise in sales, management and marketing. A strong dedication to inter
nal and external customer satisfaction and a proven track record of building las
ting customer relationships. Functional areas include:
Parts and Accessory Sales Product Development
Marketing Dealer & Technical Training
Product/Project Management Warehouse Management
CAREER HISTORY
SNAP-ON TOOLS 2008-2010
(Sales and marketing of professional grade tools)
Franchised dealer for north central Washington state.
* Re-established Snap-On after a long absence
* Developed new customer base
* Personally responsible increasing sales from 0 to $300,000+ annually
ANAEROBIC ZONE, Winthrop, WA 2004-Present
(Product development, sales and marketing of bicycle protective covers)
Start up company, marketing patented bicycle accessory to distributors, dealers
and end users.
* Designed and developed a new patented bicycle protective cover
* Acquired business license, tax permits and all other items necessary to be a l
egitimate
business entity.
* Developed website and display ads for various publications
* Marketed product at various trade shows and cycling events.
* Created marketing materials for trade shows.
* Set up private label program for independent distributors.
* Developed and coordinated press release for both on line and publication usage
.
MICHAEL HUFFMAN & ASSOCIATES, Hermosa Beach, CA 2000-2004
(Manufacturer's Representative for automotive accessory suppliers)
Responsible for generating accessory sales to automotive OEM's, project managem
ent, technical support, marketing and after sale support.
* Successfully sold and launched new accessory programs at several Asian automot
ive OEM's.
* After sale support activities to include inventory control, build out issues,
marketing.
MITSUBISHI MOTOR SALES of AMERICA, INC., Cypress, CA. 1987-2000
(Sales and distribution of automobiles, trucks and sport utility vehicles)
ACCESSORY SALES AND DEVELOPMENT MANAGER (1988-2000)
Responsible for project management: accessory marketing and sales; new product d
evelopment and introduction - including market research, vendor selection, contr
act negotiation, technical support, design, dealer launch and technical training
; and after sale product support for quality assurance and information dissemina
tion.
* Introduced over 20 new product lines, resulting in a 393% increase in sales.
* Developed retail packaging program, including design and packaging standards f
or 90% of the accessory product line, resulting in a 10% ($1 million ) sales inc
rease.
* Initiated dealer dropship program, reducing inventory carrying cost and freigh
t charges, while maintaining delivery performance standards.
* Established supplier performance criteria, developed manuals and audit program
s that culminated in a supplier recognition program.
* Successfully established new supplier base to bring new, more competitive prod
ucts to market.
* Developed marketing and collateral materials for all accessory product lines,
including website, copy, point of purchase displays and product brochures.
* Substantially improved communications with Japanese parent company resulting i
n easier access to engineering support and CAD/CAM data at early stages of vehic
le development.
PARTS PRODUCT DEVELOPMENT SPECIALIST (1987-1988)
PARTS SALES ADMINISTRATOR (1987)
Responsible for project management, administrating marketing programs, developin
g collateral materials, conducting dealer training seminars, direct mail and co-
op advertising programs.
* Restructured direct mail program, establishing criteria on how dealer markets
are determined, thereby increasing customer response rates, reducing dealer diss
atisfaction and mailing costs.
* Developed dealer parts training manuals and conducted dealer seminars.
AMERICAN ISUZU INC., Whittier, CA 1985-1987
(Japanese manufacturer of cars, trucks and sport utility vehicles)
PARTS PRODUCT DEVELOPMENT SPECIALIST
Responsible for developing new accessory product lines. Administered existing p
roduct lines, developed and conducted dealer accessory training seminars.
* Developed over five new accessory lines.
* Developed and presented dealer seminars improving dealer knowledge and satisfa
ction.
MILITARY
Sergeant, U.S. Army (infantry), Honorable Discharge
EDUCATION
B.A., Business Administration, Western Washington University
SPECIAL SKILLS/CERTIFICATION
Computer skills: MS Word, Excel, Project Manager, Access, Outlook
AFFILIATIONS
Nature Conservancy, Smithsonian Institute, USA Triathlon,
Winthrop Community Center, WWU Alumni Association
PERSONAL
Multi-sport enthusiast and competitor (triathlon, running, cycling, xc skiing)