MARK HEIDOHRN

7691 Glenbrook Court, Pleasanton, CA 94588

925.200.9496, mh77c18c@westpost.net
SUMMARY
* Marketing professional with a 20 year track record of implementing revenue gen
erating programs. Experience in managing all channels of marketing. Balanced b
lend of vision, leadership and execution skills.
EXPERIENCE
Telephia Sale / Sabbatical 2008-Present
* A company that I helped start was purchased by the largest market research com
pany in the world (Nielson Media) and I decided to cash in my founders stock to
take a couple year sabbatical
Senior Vice President, Wholesale Marketing 2006-2007
Wells Fargo San Francisco, CA
A national provider of financial services with annual revenues of $40B
* Managed a centralized team that provided marketing services to over 40 lines o
f business
* Ran the Wholesale Business Marketing Council, was a member of the companys Exe
cutive Marketing Council, and was promoted twice during 20 months of service
Senior Product Marketing Manager 2005
Front Range Solutions Pleasanton, CA
A global provider of CRM software with annual revenues of $100M
* Supported Goldmine worldwide sales and marketing efforts through product strat
egy, market requirement definitions, competitive analysis, market positioning, m
essaging, analyst briefings, sales tools development, product training, and lead
generation
Director CRM Product Marketing, Financials Product Marketing 2000-2004
PeopleSoft Pleasanton, CA
A global provider of enterprise software with annual revenues of $3B
* Led marketing communications for two major product lines
* Developed, managed and executed hundreds of global programs in advertising, al
liances, analyst relations, collateral, corporate events, customer communication
s, direct mail, e-mail, Internet communications, telemarketing, public relations
, sales tools, sponsorships, tradeshows, customer reference, and web marketing b
y successfully managing direct/matrix headcount and budgets
* Increased annual leads by 300% and obtained the lowest cost per lead metrics i
n the company
Vice President, Marketing And Business Development 1999
Wireless Home Milpitas, CA
A startup provider of wireless broadband Internet access service with no annual
revenues
* Developed business model, strategies, and corporate identity for the company,
which was sold to Western Multiplex
Vice President, Marketing 1998
Advanced Collaborative Solutions Hayward, CA
A startup provider of an Internet based conferencing service with no annual reve
nues
* Developed and implemented a strategic marketing plan that focused the organiza
tion and resulted in acquisition of first customers and the establishment of ref
erence accounts
Co-Founder 1998
Telephia San Francisco, CA
A startup provider of market research to wireless service providers with no annu
al revenues
* Produced a patented invention and assisted in the development of a business pl
an that resulted in the worlds largest wireless market research company
Director Product Development, Marketing, Operations, Business Development 1989-
1997
AirTouch Cellular Walnut Creek, CA
A global provider of wireless telecommunications with annual revenues of $200M
* Led the development and launch of products that generated over $100 million in
annual revenues
* Received world-class supervisor scores in the annual employee satisfaction sur
vey four years in a row and was nominated for Best Director at the companys annu
al Senior Management Conference
* Planned and implemented marketing programs which generated a 30% increase in a
nnual sales
* Established one of the largest single switch coverage areas in the country by
purchasing, managing and providing network services to adjacent regions
Certified Public Accountant 1983-1987
Sugarman & Company San Francisco, CA
A regional public accounting firm with annual revenues of $2M
* Performed audit services, prepared tax returns, and managed workout engagement
s
* Promoted to each level at the soonest possible date

EDUCATION
MIT Sloan School of Management - Cambridge, MA 1987-1989
* Masters Degree in Management
* Teaching Assistant for Marketing
University of California - Berkeley, CA 1979-1983
* Bachelors Degree in Business Administration
* Teaching Assistant for Astronomy

OTHER
* Pleasanton Economic Vitality Committee Member, Youth Baseball/Basketball Coach
, Marathoner, Songwriter, CPA (License #44118), Patent Holder (#6,516,189)