Accomplished executive offering solid history of success in consultative sales a

nd diverse marketing disciplines. Career marked by acquiring major Fortune 500 c

lients including PepsiCo, GM, and MasterCard, consistently driving revenue produ
ction, and delivering creative, effective marketing solutions. Recognized for en
trepreneurial business sense, excellent client rapport, and ability to generate
revenue. Characterized as persistent, collaborative, and energetic ambassador an
d leader able to revitalize underperforming teams and motivate achievement of co
rporate goals and objectives.
AREAS OF EXPERTISE INCLUDE:
* New Client Acquisition
* Consultative Solution Selling
* C-Level Prospecting
* Sales Management
* Sales Force Leadership
* Project Management
* P&L Management
* Client Needs Assessment
* Merchandising
* Direct Marketing
* Interactive / Online Advertising
* Branding / Positioning

PROFESSIONAL EXPERIENCE
=======================
JOHN MICHAEL ASSOCIATES, NEWINGTON, CT - 2006 - PRESENT
Hartford-based marketing firm.
ACCOUNT DIRECTOR
Selected to expand firms consumer brand presence and direct importing capabiliti
es. Consult with Fortune 500 brands and corporate clients to provide promotional
merchandise for marketing programs and corporate identity efforts involving con
sumer and corporate promotions.
KEY ACHIEVEMENTS:
* Established and grew loyal client base by transitioning clients from Waterfron
t and acquiring new key clients in first six months of hire. New clients include
d Stanley Tool Works, Sikorsky Aircraft, Conair, Hasler Inc., Pitney Bowes, Taun
ton Press, Rainbow Media, Time4Media, AYSO, Knights of Columbus, and U.S. Coast
Guard.
* Increased brand retail awareness and solidified leadership in market by launch
ing Gatorade Stuff merchandise program for Caribbean market with 12 sub-markets
and $400K in quarterly revenue.
* Built brand equity, loyalty, and awareness, and identified differentiators bet
ween Hasler brand and major rivals including Pitney Bowes through development of
comprehensive Shape Based Mail merchandising initiative and creation of multipl
e branded mail-measuring templates for use with new postal rate guidelines. Init
iative is projected to increase client retention by 30%.
* Spearheaded firms direct importing arm that lowered material costs by 24% and
expanded merchandise selections for clients.
* Instituted best practices for firm by compiling preferred vendors list and doc
umenting case studies for RFP and presentation use.

WATERFRONT PROMOTIONS; WESTPORT, CT - 2003 - 2006

Promotion marketing agency.
DIRECTOR OF NATIONAL ACCOUNTS
Recruited to develop new business, acquire new clients, and manage merchandise p
rograms for client base. Managed account coordinators and business development b
udget.
 KEY ACHIEVEMENTS:
* Added $800K in annual revenue within two years by building client base of lead
ing brands and corporate firms from ground up. Marquis clients included PepsiCo,
GM, Schick, MasterCard, Nestle Waters, WWE, MTV Networks, and UBS Investment Ba
nk.
* Generated $500K in revenue through successful creation and execution of Schick
s largest in-pack premium program in eight years (three custom in-packs) develop
ed for mens and womens razor brands.

TRADER PUBLISHING; ESSEX, CT - 2002 - 2003

Consumer and trade magazine publisher for marine industry.
DIRECTOR OF SALES
Recruited to lead 12 inside and outside sales representatives to grow ad revenue
and increase ad pages for Soundings consumer magazine and Trade Only trade publ
ication. Managed $300K budget, liaised with editorial staff, and delivered prese
ntations to senior management.
KEY ACHIEVEMENTS:
* Boosted regional business by 32% in just 4 months by restructuring underperfor
ming sales team.
* Increased paid subscriber base by 4.5%, added 12 pages of advertising, and gen
erated interest for Boating Week Event later established as annual program throu
gh initiation of three promotional events.

VALASSIS; WILTON, CT - 1999 - 2002

Leading promotion marketing firm specializing in newspaper print inserts, newspa
per polybag advertising and sampling, run-of-press ads, direct-to-door advertisi
ng and sampling, and direct mail programs.
SENIOR ACCOUNT DIRECTOR
Recruited to build new revenue streams by targeting and acquiring non-traditiona
l clients including dot.coms, financial services, automotive, and retail custome
rs, with development and implementation of integrated marketing and promotion so
lutions. Held full responsibility for P&L. Trained and managed two account manag
ers.
KEY ACHIEVEMENTS:
* Led team to relaunch original interactive-themed specialty newspaper insert as
The Nets Best and achieved 50% growth with 3 new clients placed.
* Generated over $500K in new revenue through development and launch of customer
direct-to-door sampling program covering 42 markets for major cable provider.
* Built portfolio of 15 new clients in 8 months for Targeted Marketing Division
through aggressive cold calling and prospecting.
* Reached 18M potential consumers by creating unique polybag advertising and sam
pling program in Sunday newspaper for launch of Jaguar X-Type.

CENDANT CORPORATION WELCOME WAGON INTERNATIONAL; TRUMBULL, CT - 1998 1999

75-year-old brand servicing new homeowner and new mover market.
VICE PRESIDENT, NATIONAL SALES
Recruited to create demand for Welcome Wagon Internationals new homeowner direct
marketing products while growing national sponsor portfolio. Managed $60K budge
t, three National Account Managers, and support staff.
KEY ACHIEVEMENTS:
* Achieved 140% of annual quota and generated over $2.5M in revenue by landing l
argest single contract in Welcome Wagon history with sale of comprehensive spons
orship package to Amica Insurance Company
* Added 20% to ad revenue by securing partnership with leading interactive homeo
wner site, move.com.
* Acquired six new clients in first eight months of hire by repackaging core pro
duct from traditional Welcome Wagon Basket to notebook directory of local busine
sses; launched direct mail directory in concert with Welcome Wagons new website,
welcomewagon.com.

PRIMEDIA BUSINESS MAGAZINES AND MEDIA; STAMFORD, CT - 1996 1998

Publisher of trade magazines for marketing and business industries.
ACCOUNT EXECUTIVE, PROMO Magazine
Recruited to secure new advertising contracts throughout 20-state Midwest territ
ory through client relationship development, entertainment, travel, proposals, n
egotiations, and brand representation. Sold tradeshow exhibit space and ancillar
y sponsorships for new PROMO EXPO tradeshow.
KEY ACHIEVEMENTS:
* Generated 140% increase in number of ad pages within two years by expanding an
d targeting five new advertiser categories through use of creative, consultative
selling techniques and aggressive business development tactics.
* Increased tradeshow exhibitor participation by 230% within three years by leve
raging relationships with magazine advertisers, developing incentives, and creat
ing marketing packages including tradeshow exhibit space.
* Led all sales representatives by selling 9 of 12 available platinum advertisin
g sponsorships within 48 hours of launching program in 1996, and 8 in 1997.

POLESTAR PUBLISHING; NEW LONDON, CT - 1993 1996

Magazine publisher.
VICE PRESIDENT, SALES & MARKETING / PUBLISHER, Nautical World
Co-founded and directed all business operations including P&L management and pub
lishing, sales, and marketing operations for internationally distributed monthly
periodical, Nautical World. Managed graphic design, ad sales, and office manage
ment staff. Controlled $120K operating budget.
KEY ACHIEVEMENTS:
* Developed and launched Nautical World to achieve international recognition as
leading book in field with 400% increase in advertising rate base, 200%+ growth
in ad revenue, and national bookstore and newsstand distribution contract within
18 months.
* Acquired anchor advertisers including Sothebys, Christies Auction House, and C
unard Cruise Line through targeted campaign, networking, and client facing event
s.
* Negotiated successful sale of magazine to national publishing corporation in 1
996.
Prior experience as Senior Project Manager for NYC School Construction Authority
.

EDUCATION
=========
MASTER OF BUSINESS ADMINISTRATION (MBA) IN MARKETING
John F. Welch School of Business, Sacred Heart University; Fairfield, CT
BACHELOR OF SCIENCE IN MARINE ENGINEERING
U.S. Coast Guard Academy; New London, CT
Graduate, Chaminade High School; Mineola, NY

MILITARY SERVICE
================
United States Coast Guard
Lieutenant / Project Officer; Honorable Discharge