Company G Presents:

THE STRAWBERRY HOWLER

“It’ll keep you howling for more!”
 Strawberry Howler

Overview
● Company Image
● Objectives
● Target Audience
● Flavor selection
● Cost per unit
● Market Analysis/Market Research
● Promotion and placement of product
 Strawberry Howler

Company Image
Good Times is:
● Bold and unique
● Great corporate citizen
● Quality products
● Reasonable pricing
Strawberry Howler

Company G’s Objectives

○ Increase revenue through popular flavors and
cost effective pricing
○ Increase customer base through classic
flavors and unique custard combinations
○ Explore new markets through products with a
wider appeal
 Strawberry Howler

Target Audience
● Good Times Current Demographic: people ages 16-30
years
● We believe the Strawberry Howler will broaden this current
demographic by appealing to all ages because of its
timeless flavors
● By combining the two major components of Good Times
two top selling “Spoon Benders”, chocolate and strawberry,
the Strawberry Howler will attract a variety of people while
appealing to the current customers
 Strawberry Howler

Flavor Selection
What is the Strawberry Howler?
● 3 scoops of frozen vanilla custard
● 1 oz of strawberries
● 1 oz of chocolate polar pieces
● 1/2 oz of hot fudge

This new creation captures the refreshing

and sweet tastes of summer with the rich,
warm flavors of winter, creating a perfect
fit for fall.
Strawberry Howler

$ Cost $
Break down of ingredient costs:
● 3 scoops of vanilla custard ($.75)
● 1 oz of chocolate polar pieces ($.139)
● 1 oz of strawberries ($.137)
● 1/2 oz of hot fudge ($.023)

Break down of other incidental costs:

● Long spoon ($.01)
● Napkins ($.01)
● 20 oz Cup ($.092)
● Lid ($.01)
Total Cost=$1.171
Total Savings=2.65%

*Every delicious ingredient that makes up the Strawberry

Howler is already currently supplied at all Good Times™
locations.
 Strawberry Howler

Market Analysis and Market

Research
Market Analysis Market Research
● Known for their high quality ● Customer surveys, taste
ingredients and originality tests, and focus groups
● Not yet created a “Spoon
Bender” that combines their
top two flavors
● The combination of sweet
strawberries, hot fudge, and
rich chocolate pieces is a
combination that does not
currently exist in the ice-
cream market today
 Strawberry Howler

Testimonials
“It was wonderful!”
Allie Cheroutes (Age 15)
Strawberry Howler

Testimonials

“It was delightful!”

Shelby Masden (Age 17)
Strawberry Howler

Testimonials

“The Strawberry Howler sounds

catchy, looks and smells good, and
tastes great. Its smooth texture
makes me want more.”
Brandon Walker (Age 18)
 Strawberry Howler

Testimonials
“I like the powerful strawberry taste
with the mixture of polar chips and
hot fudge. It left a refreshing feeling
in my mouth.”
Pastor Christian Summers (Age 27)
 Strawberry Howler

Testimonials

“It was a refreshing treat, and I

particularly liked the combination of
chocolate and strawberries.”
William Crossen (Age 50)
Strawberry Howler

Testimonials
“It was really good. The flavor was very
interesting and better than I expected. I
liked the strawberry and hot fudge
combination. It tastes like a rich
strawberry milkshake and was
excellent. I would get it again.”
Steve O’Dell (Age 51)
Strawberry Howler

Testimonials

“You have a winner!”

Ronald Divino (Age 46)
 Strawberry Howler

Promotion and Placement of

Product
Promotion
● The Strawberry Howler will
provide a promotional
advantage by adding a
seasonal item to the menu
● Catchy name and slogan
which will attract even those
who do not usual eat “Spoon
Benders”
● Because the Strawberry
Howler is a combination of
Good Times’ top two flavors it
will appeal to a broader
market
Placement
● The Strawberry Howler will
be placed throughout all
Good Times locations in
Colorado during the month of
October
● Our advertisements will also
be placed in all Good Times
locations where this new
creation is sold
 Strawberry Howler

Here at Good Times frozen custard

we have added a new addition to our
Good Times Family …The
Strawberry Howler. With the
combination of strawberries, and
thick chocolate the Strawberry
Howler just wants to make you howl
for more…just don’t wake anyone up
on a Monday morning at 4:00 AM. It
might make them cranky. So Come
to Good Times Frozen custard and
try the Strawberry Howler.
We're going to big!
Thank You For Your
Consideration