TOM D.

AARON
2535 Nichols Canyon Road * Los Angeles, CA 90046
tdaj68@yahoo.com * 424.288.9012

QUALIFICATIONS
MARKETING MANAGER: Dynamic entertainment industry marketing professional with tr
ack record of success contributing to product development and global market grow
th initiatives; 8 years’ experience steering evolution of concepts into achievable
bottom-line results. Keen business instincts and proven leadership marked by unb
eaten and profitable multimillion-dollar promotions; diplomatic interpersonal sk
ills resulting in consensus across the board between artists, managers, agents,
and publicists.
Solid history of driving strategic growth for major record labels reaching inter
national market segment. Consummate project manager able to audit critical busin
ess processes, manage large budgets for multiple, simultaneous projects includin
g marketing initiatives, celebrity campaign launches, and new talent development
initiatives. Available for travel.
SPECIALTIES
Global Market Expert, Competitive Market Development and Positioning, Profit O
ptimization, New Product Development, Sales Training and Leadership, Streamline
and Improve Operations, Business Planning, Market Research, Market Identificatio
n and Penetration, Market Awareness, Goal Planning, Client Facing, Client Intera
ctions, Consulting, Customer Service, Profit Expansion, Revenue Growth, Contract
Development, Customer Relations, Customer Services, Client Relationship Buildin
g, Emerging Growth Opportunities, Marketing Initiatives, Performance Standards,
Decision Making, Turnaround, Brand Awareness, Branding, Project Management, Acco
unt Management, Reporting, Process Improvements, Performance Measurement, Strate
gic Business Planning, Brand Research and Development ~ Brand Launch, Multilevel
Marketing and PR Campaigns, Channel and Account Development, Product and Brand
Strategy, Marketing Cost Analysis Forecasting, Profit and Loss Management, Budge
ting, Problem Solving and Analysis

EXPERIENCE
THE KNOLLER GROUP - Los Angeles, CA
--Marketing Manager, 6/2010 to Present
Partner in day-to-day management and marketing of Artist Management company work
ing with musicians and artists to secure record and publishing contracts.
Manage daily activities to book live performances, press coverage, and generate
online exposure and media coverage to build word-of-mouth, fan interest and indu
stry buzz.
SMITH AARON PRODUCTIONS, INC. - Los Angeles, CA
--Co-Manager, 1/2008 to 12/2009
Leveraged marketing experience to develop strategic vision, global marketing and
business plans to successfully launch and manage television and film production
company.
As marketing expert, led business unit and motivated teams. Developed and execut
ed aggressive business strategies that branded company and drove company market
share and profitability. Managed day-to-day logistics, defined market and produc
t requirements, defined project roadmaps, and outlined revenue goals. Oversaw mu
ltiple million-dollar projects from concept to launch, and interfaced with produ
cers, screen writers, artist managers and record labels; developed and pitched T
V reality show treatments.
** Played a key role in developing business strategies to achieve dominant marke
t position for clients while attaining company profitability.
** Record of achievement delivering high-impact presentation and steering negoti
ations for initiatives that branded, managed and positioned products and celebri
ties within the entertainment industry.
ATLANTIC RECORDS GROUP - New York, NY
--Marketing Executive, 9/2005 to 12/2006
Developed and orchestrated business strategies, engaged in pertinent research, a
nd guided focus to consistently achieve global marketing and artist development
success for label’s U.S. roster.
Managed day-to-day activities of international department; in collaborative effo
rt with Chairman/CEO, President and CFO, oversaw release planning, marketing cos
t analysis, sales forecasting and product development. Anticipated market trends
, marketed products and developed ‘go-to-market’ strategies. Charged with all recruiting
, training and mentoring staff to drive performance and measureable bottom-line
results; key decision maker regarding promotions and salary commitments.
Selected Contribution:
** Expertly developed partnerships and alliances with Warner Music International’s E
xecutive team and affiliate offices to promote unified artist development global
ly generating $10M to $15M in net profits.
** Launched and managed successful PR and marketing campaigns for Seal Paul, Rob
Thomas, Panic at the Disco, and P. Diddy.
COLUMBIA RECORDS GROUP - New York, NY - 1992 to 2003
Rapid success and progressive increase in accountability starting in collaborati
ve role as Executive Assistant; earned promotion to several senior positions bef
ore advancing to Head of International.
--Head of International, 8/2001 to 3/2003
--Vice President of International - Senior Director of International Director, 1
995 to 2000
--Manager 1994 ~ Associate Director of International, 1993
--Executive Assistant ~ Coordinator of International, 1992
Catalyst with record of defining, delivering and marketing products and catalogs
with focus on profitability; developed innovative releases targeted for introdu
ction into global market including TV advertised ‘best of’ collections, EPs and live rec
ords. Interfaced on multiple levels with SONY Music Entertainment and global bus
iness partners; spearheaded marketing and promotional planning meetings with tar
geted markets. Extensive travel abroad accompanying superstar and developing art
ists; managed promotional schedules and served as critical liaison between artis
ts, management, labels and media.
Selected Contributions:
** Delivered $20M to $50M in net profits throughout tenure in international depa
rtment.
** Launched and managed hard-hitting PR and marketing campaigns for Mariah Carey
, Billy Joel, Michael Bolton, Barbara Streisand, Bruce Springsteen, Destiny’ s Child
, Harry Connick, Jr. and Tony Bennett, which maximized sales and profitability.
** Interfaced with wide range of entertainment industry executives including pro
ducers, agents, artist managers, and publicists.
** Noted for delivering high-impact presentations and steering negotiations.
** Appointed to develop and coordinate business strategies, conduct research, an
d guide market efforts to achieve global marketing and artist development succes
s for label’ s U.S. roster.
** Developed innovative releases targeted for introduction into global market in
cluding TV advertised ‘Best of’ collections, EPs, and live records.

EDUCATION
Bachelor of Science in TV/Radio/Film - SYRACUSE UNIVERSITY, S.I. NEWHOUSE SCHO
OL OF COMMUNICATIONS - Syracuse, New York