Johanna Boel Bergmann Hearn

10015 Lake Creek Parkway, Austin TX 78729, Phone: 512-413-6050, jh863ce4@westpo

st.net Country of citizenship: United States of America
Objective
To obtain a challenging Business Management position in the Austin area, utilizi
ng experience, skills, and knowledge from nearly 20 years in sales and marketing
, in addition to a newly earned Master's of Science Degree in International Busi
ness with emphasis on Research and Marketing.
Education
Master of Science in International Business, Research, 2010, Reykjavik Unive
rsity, Iceland
- Exchange student MBA program at Texas State University San Marcos, fall 2009
Bachelor of Science in Business Administration, 2008, Reykjavik University,
Iceland
Employment History
* Manager 2001 - 2009, G. Bergmann ehf . Co-owner and manager of G. Bergmann ehf
. Main occupation concerned overseeing marketing, financial and managerial aspec
ts of the operation
* Sales and marketing, special assignments May 2005 - September 2006 Morgunbladi
d
Managed advertising sales in a weekly summer edition for young people with focus
on music, fashion, and fun, the assignment evolved after the summer into accoun
t management with the emphasis on strengthening relationships with customers
Morgunbladid is the morning paper in Iceland established in 1919 and has frequen
tly been voted the most trusted news media in Iceland along with the government
news TV and Radio stations
* Sales and marketing, magazine start-up March 2004 - September2004 www.femin.is
Participated in creating a magazine, based on a feminine based website by utiliz
ing experience from previous years in advertisement sales and creation of market
ing tools in the media in both radio and newspapers
Femin.is is a website that focuses on feminine issues, owned and operated by wom
en
* Sales and marketing, special assignments July 2003 - February 2004 Vidskiptabl
adid
Managed and organized advertisement sales for special editions of a weekly busin
ess newspaper, the assignment was to create themes for special editions that bot
h were related to the content of the edition and at the same time to drive sales
of advertisements, the themes were based on consumption, interests, and hobbies
connected to the business world
Vidskiptabladid, Icelandic Financial News is a weekly business news paper. The e
ditorial staff possesses comprehensive knowledge of the Icelandic business secto
r and its goal is to be a leader in coverage of economic life in Iceland
* Sales and marketing, special assignments March 2002 - July 2003 Dagbladid
Implemented new work processes in a newspaper advertising sales department with
an emphasis on reaching out and building stronger customer relationships
A daily newspaper
* Sales and marketing, radio department January 2000 - January 2001 Islenska Utv
arpsfelagid
Created and implemented profitable sponsorships in radio and co-directed theme e
xhibitions
A media company which operated five radio stations and three TV stations
Johanna Boel Bergmann Hearn
* Sales and marketing, established a customer base September 1999 - January 2000
Popptivi
Contributed to the start-up of the first music TV station in Iceland by creating
the customer base for advertising sales and create sales materiel
Popptivi was the first music TV station in Iceland and later became a part of Is
lenska Utvarpsfelagid
* Sales and marketing, customer relations March 1998 - August 1999 Radio Matthil
dur
Created and implemented profitable sponsorships in radio and co-directed theme e
xhibitions
Radio station founded by experienced radio personnel that later came together in
Islenska Utvarpsfelagid
* Variety of sales jobs 1993 - 1998
* Arbonne International, independent sales representative in Iceland 1990 - 1993
Related Experience and Skills
Management
* Extended team work experience along with strong independent work habits
* Experienced in establishing and maintaining strong and profitable customer rel
ations
* Implemented new work processes in a newspaper advertising sales department wit
h an emphasis on reaching out and building stronger customer relationships
* Contributed to the start-up of the first music TV station in Iceland by creati
ng the customer base for advertising sales
* Co-directed theme sales exhibitions on behalf of radio stations with various p
articipants
* Participated in creating a magazine, based on a feminine based website
Own Business Operation
* Co-founded a company specializing in teaching yoga, book publishing, and hosti
ng seminars/workshops/lectures. Main occupation concerned overseeing marketing,
financial and managerial aspects of the operation which included; contractor rel
ations, venue negotiations, accounting, acquiring printing and manufacturing off
ers and relations with vendors such as bookstores
Sales and Marketing
* Created marketing events for customers, on site, in radio and newspapers, base
d on collaboration between non-profit and profit organizations, i.e. the Blood B
ank in Kringlan Mall and The Extra Christmas Gift, a collection of gifts from th
e public for disadvantaged children
* Created, planned and executed profitable radio sponsorship marketing events
* Directed a Christmas project for a manufacturer and importer of goods in the f
ood industry for several years. Created synergistic collaborations between diver
se organizations while marketing the event and project in radio, TV, and newspap
ers
* Managed and organized advertisement sales for special editions of a weekly bus
iness newspaper
Johanna Boel Bergmann Hearn
Research
* Worked closely with a professors in winter 2008-2009 on a marketing research c
onducted in Norway on shelf placements in supermarkets by taking part in the ana
lytical part of the research; and conducted and supervised a similar experiment
in a supermarket in Iceland
* Worked on preparing a qualitative marketing campaign with emphasis on the Mean
s-End Chain and conducted interviews based on the method
* Took part in conducting marketing research for a mobile phone service provider
in the form of focus groups and documented the data and wrote the report
Computer skills
* Extensive proficiency with Word and PowerPoint from Microsoft Office along wit
h advanced Excel Microsoft knowledge. In addition, experience with SPSS and Evie
ws
Johanna Boel Bergmann Hearn
References
Mr. Jon Axel Olafsson
Owner
Edda Publishing LTD
Sidumula 28 (+354) 699 2000
108 Reykjavik, Iceland jax@edda.is
Mr. Gylfi Thor Thorsteinsson
Sales Manager
Morgunbladid
Hadegismoar 2 (+354) 898 9007
113 Reykjavik, Iceland gylfi@mbl.is
Dr. Vivek Shah
Professor
Department of Computers Information Systems
& Quantitative Methods
McCoy College of Business Administration
601 University Drive
Texas State University (512) 245 2049
San Marcos, Texas 78666 vs01@txstate.edu
Francis A. Mendez Mediavilla, Ph.D.
Department of Computers Information Systems
& Quantitative Methods
McCoy College of Business Administration
601 University Drive
Texas State University (512) 245 3303
San Marcos, TX 78666 fm16@txstate.edu
Dr. Vlad Vaiman
School of Business
Reykjavik University
Menntavegi 1
101 Reykjavik (+354) 599 6302
Iceland vlad@ru.is
Ramon Diaz-Bernardo, Ph.D
Professor of Marketing
IE Business School
Maria de Molina, 125 Planta +34 91 568 96 00
28006 Madrid, Spain ramon.diaz@ie.edu