DAVID A.

BOINSKI
1174 Winnebago Road East
Hubertus, WI 53033
Cell : (262)-573-1721
E-Mail: db877762@westpost.net
PROFILE
Results driven, experienced Sales/Operations Manager with three highly regarded
consumer product companies seeking Sales/ Sales Management opportunity with a gr
owing and successful company. Areas of expertise include field sales, marketing
execution, market service, product distribution, motivational leadership of dire
ct reports, Multi-Unit Managing and P&L responsibility.
PROFESSIONAL EXPERIENCE
AXCESS FINANCIAL INC- Cincinnati, Ohio 3/07- 7/10

District Director of Operations, Wisconsin 3/07- 7/10

Oversee operations and direction of 14 satellite locations in Wisconsin to inclu
de profit and loss responsibilities, market initiatives and selling of financial
services to our wide customer base.
Manage 34 employees across 14 stores in total store operations. This includes r
ecruiting, sales training ,hiring ,disciplining of entire staff
Maintain overall responsibility for physical site operations
Communicate to the Divisional Vice President regarding operations and staffing
needs, business and advertising opportunities
Establish, attain and report goals of targeted key indicators of store performa
nce, i.e. new customer accounts, referrals, outside sales calls, inactive custom
er accounts, year over year growth
Develop training plans and programs to increase sales and decrease debt to comp
any standards
Supervise the maintenance of financial records within the district
Authorize district payroll and maintain accurate records and report period payr
oll to corporate office
Supervise the enforcement of established operational and personal policies and
procedures
Audit store financial records and check for compliance with Company/State and F
DIC regulations
Assume all profit and loss responsibilities for the 15 stores in district. Dist
rict positive contribution in 2009 was $1,970,900.
Increased customer base 23% in 2009
Ensure excellent customer service throughout the district

BRACHS CONFECTIONS INC., MILWAUKEE, WI 12/98 1/07

Territory Sales/Distribution Manager, Great Lakes Region 6/05 1/07
DSD Division
Oversee all territory operations, profit and loss responsibilities, effective ma
nagement of all Brachs assets. Establishment of market plans, account plans and
market development plans. Provide leadership of 16 direct reports selling Fres
h Candy Shoppe bulk program to major retail supermarkets in Michigan, Wisconsin,
Illinois and Ohio
Manage all sales and merchandising activity for 800 grocery accounts representi
ng $4.6MM annually. Exceeding target of $3.9MM.
Increased promotional participation by 32% in territory resulting in $300M incr
ease in sales in 2005.
Develop and coordinate distribution plans to roll-out new markets within territ
ory.
Coordinated re-structure of Milwaukee/Chicago market which increased profitabil
ity by 17%.
Assist sales group on new distribution calls and act as the closer on sales lea
ds.
Market Manager, Illinois-Wisconsin DSD Division 9/02 6/05
Assigned sales goals and targets for 11 direct reports representing $3.2MM annua
lly. Trained and coached district manager on selling and distribution functions
to achieve optimal sales. Responsible for selling in new and promotional product
s at headquarter level.
Assisted in attaining 65% increase of customer account base in Chicago market.
Developed roll-out plan for Dominicks chain.
Conducted monthly meetings to monitor progress of specific goals on an individu
al and group basis.
Ensured Brachs business opportunities were maximized within the market through
effective product merchandising, promotions and distribution.

District Manager, Wisconsin DSD Division 12/98 9/02

Oversaw all district operations, profit and loss, effective management of all Br
achs assets. Managed all sales and merchandising activities for 300 grocery acco
unts representing $1.5MM annually. Supervisory responsibilities for (6) direct
reports to include recruitment, compensation, benefits, safety, security and tr
aining activities
Achieved annual designated sales targets, market penetration which resulted in
22% growth within given territory.
Handled disciplinary issues. Interviewed and hired to fill vacancies, facilita
ted initial two week field training.
Established and analyzed route territories and service frequencies to ensure hi
ghest level of service and efficient use of resources.
ALL-AMERICAN BOTTLING CORPORATION - 6/93 12/98
District Sales Manager, Milwaukee 4/97 12/98
Managed all sales and merchandising activity for 550 grocery, convenience, drug,
liquor, mass merchant, institutional, third-party vendor and food service accou
nts in Milwaukee County representing 50% of total Corporate revenues. Provided l
eadership and direction to 15 direct reports including account managers, deliver
y personnel and merchandisers. Established individual quotas and performance go
als with emphasis and implementation on short-term promotions. Collaborated sta
ndards and expectations.
Assumed under-performing territory and increased sales by 28% during 1997.
Handled disciplinary issues. Recruited, interviewed and hired to fill vacancie
s. Facilitated two-week field training.
Engaged in frequent joint calls with direct reports, observed performance and r
endered feedback on strengths and accomplishments. Furnished coaching in areas
requiring improvement. Examined stock rotation, inventory levels and visual pre
sentations for conformance with standards and expectations.
Account Manager, Milwaukee 6/93 4/97
Responsibilities included relationship building and servicing independent stores
and chains both existing and prospective in all venues described above includin
g several regional and national giants such as Walgreens, Target, Pick N Save, P
iggly Wiggly, Jewel.
Consulted with owners, manager and buyers on shelf management, point-of-purchas
e, display, cooler, rebate and incentive programs for over 200 products.
Executed short and long term merchandising plans including complete physical re
sets.
SuperAmerica- Division Of Ashland Oil 1
0/82 4/87
Manager -Milwaukee 9/84- 4/87
Responsibilities included managing all store operations during my assigned shift
.
Supervision of store employees to include training, coaching and disciplining
when needed.
Daily reports of all transactions and purchases
Responsible for all cash received and record properly
Ordering of merchandise for store
Hiring store employees and training
Bank transactions
Achieve assigned sales targets and promotional sales

EDUCATION
University of Wisconsin Oshkosh
Communications coursework