KATHERINE SALAMEDA ALEJAR

35-13, 31st Ave., Astoria Queens, NY 11106

+19174592134
ka8a9046@westpost.net
Objective:
To obtain a role in the field of adsales, marketing and/PR
Education:
DE LA SALLE UNIVERSITY
Bachelor of Arts, Major in Humanities, September 1998.
Dean's List: 3rd term SY 1996-1997; 2nd term & 3rd term
SY 1997-1998
MARYMOUNT SCHOOL
High School Diploma March 1995
Professional Experience: Ten Years in Media Sales Industry
CLIENT SERVICES CONSULTANT
CRUSH COMMUNICATIONS, INC.
January, 2010 - June, 2010

*Responsible for getting local advertisers for Discovery

Networks in the Asia and the Pacific region
*Responsible for getting additional revenue to the company
thru new account leads and international concerts
*Built networking for new accounts which helps in growth of
the revenue.
SALES AND MARKETING DIRECTOR
MAKISIG NETWORK - CHANNEL V PHILIPPINES
(June, 2009 - December 31, 2009)
*Provided strategic directions for sales and marketing
*Conceptualized and created campaigns/activities to reach
Channel V's target market and generate revenue for the channel.
*Developed marketing plan
*Provided consumer insights to create relevant activities for
the target market
*Formulated communication plan
*Managed relationships with key clients and advertising agencies
to generate more sales for the company
*Managed overall budget for the campaigns related to the business
and special projects.
*Closely monitored sales revenues and activities
*Created activities for sales and clients to strengthen the
relationship of the network and the client
SALES HEAD, CCPMG - ACTIVE LIFESTYLE GENRE
ABS-CBN BROADCASTING
(March, 2008 - May, 2009)
*Managed a team of two in 2009 concentrating on male cable channels,
Balls and Maxxx.
*Managed a team of seven in 2008, two new cable channels and print
media title
BALLS - the well-rounded sports channel
MAXXX - the ultimate channel for the alpha male
MAXIM Philippines
*Responsible for growing advertisers catering to the male market
ADSALES MANAGER, THE FILIPINO CHANNEL
ABS-CBN Global Limited
(April, 2007 - February, 2008)
*Responsible for getting international advertisers catering to Filipinos
worldwide.
*Worked closely with research department in creating a cost efficient
package to clients
SENIOR ACCOUNT MANAGER
MTV PHILIPPINES
(April 2001-April, 2007)
*Key Achievements:
Top 1 Adsales Executive in MTV PHILS. from 2002 to 2006; over achieving
sales target.
Top 3 Adsales Executive over-all MTV ASIA in 2002 with a 108% achievement.
*Increased investments of KEY ACCOUNTS on MTV (i.e DKT, Pepsi, Caltex).
*Responsible for generating advertising revenue through selling MTV airtime,
programs and related events with a clear understanding of clients' advertising
objectives.
*Negotiated with key people in the media agencies to grow their business
with MTV.
*Persuaded clients in volume buys and commitment with MTV by presenting cost
efficient rates and effective campaigns.
*Worked closely with key clients and helped in the development of a major
campaign.
*Ensures that contract with clients are delivered/ fulfilled.
*Expanded suitable clients for MTV and at the same time maintaining good
relationship with existing clients.
*Fosters close relationship with advertising agencies to become top of mind
when it comes to youth-targeted campaigns and get leads on future campaigns
of clients.
*Responsible for all necessary paper work, communication within MTV related
to client's projects.
*Applied major learning on succeeding projects with key clients.
*Stays updated on new trends and important happenings relevant to the
youth market and client.
*Assisted regional office in media/clients' requirements when needed.
ACCOUNT MANAGER
VIVA TELEVISION
(June 2000-March 2001)
Key Achievement: Was able to meet quota after 3 months of clients-servicing
*Customized packages for different key clients.
*Developed campaign for advertisers on the channel.
*Maintained close relationships with ad agencies.
SEMINARS ATTENDED
Personal Branding Workshop with Romina Ura Gonzalez (March 3, 2009)
ABS-CBN Management Course (October 20-21, 2008)
John Maxwell Leadership Summit (August 22, 2008)
Boosting Effectiveness in Selling to Media Agencies and Clients
(August 5-6, 2008 customized by Mansmith & Fielders)
9th Advertising Congress: Cebu City (November, 2005)
MTV ADVANCED SALES TRAINING, Manila Polo Club (Mar. 5-6, 2004)
2003 MTV Southeast Asia Sales Conference: Bali, Indonesia (February, 2003)
4 A's Advertising Summit: Manila (September, 2002)
7th & 6th Advertising Congress: Cebu City (November, 2002; December, 2000)
Singles For Christ International Leaders Conference: Dumaguete City
(February 2002)
PERSONAL BACKGROUND AND QUALITIES
Born on August 11, 1978.
Eldest among four.
Loves meeting new people.
Keen sense of the consumer and advertising markets.
Aggressive: able to 'get' the business.
Personable: able to strike up instant good rapport with clients/agency.
Reliable & responsible.
Very good negotiation skills.
Creative in terms of conceptualizing sales packages.
Able to work under pressure.
A Team player with effective interpersonal communication skills and positive, go
-getter attitude.
Fluent in English.
Knowledgeable in WINDOWS and MICROSOFT OFFICE. Familiarity with Internet and We
bsites.