WILLIAM COOK

72-22 72nd Place, Glendale, NY 11385 (917) 558-3426 Email: wc8e044c@westpo

st.net

Profile
Consummate sales executive recognized for ability to build guide and sustain suc
cessful sales teams. Time and again, present proven accomplishments within the
highly competitive Food and Beverage industries. At ease interfacing with, esta
blishing and maintaining excellent relationships with the businesses largest Foo
d Service, grocery and convenience store companies such as Aramark, Sodexho, A&P
, Stop & Shop, 7-Eleven and Sheetz among others.
Areas of Expertise
- Territory / Account Development and Management - Contract Negotiations
- Product Launch -
Public Relations
- Marketing Collateral - S
taff Supervision
- Trade Show Presentations - Needs
Assessment
- Team Building, Coaching and Mentoring - Customer Service

Experience
Diedrich Coffee Inc., Irvine, CA
REGIONAL SALES MANAGER NY/NJ July 2009 to Present
* Increased territory sales by 20% to-date, to achieve 2nd highest volume in the
company. Substantially increased sales volume of existing accounts in my regio
n (Total 55 accounts).
* Excelled at identifying prospective distributors, maintained existing distribu
tors, organized and attended Coffee Industry Trade Shows. Worked in the field w
ith distributor representatives acquiring new business. Successfully opened 10
new KAD's (Keurig Authorized Distributor) in 10 months.
* Effectively marketed on-line promotions for top three KAD's websites; www.shof
fee.com , www.coffeecow.com and www.coffeewiz.com .
* Conducted training, presentations and demonstrations on the latest Keurig Brew
er systems. Responsible for volume, revenue and expense control within my regio
n.
Jones Soda Company, Seattle, WA
NORTHEAST REGIONAL SALES MANAGER June 2007 to July 2009
* Managed a sales team of 4 Area Managers. Achieved and maintained an annual sa
les growth of over 30% in a two year period.
* Maintained relationship with existing distributors and develop new business wi
th prospective distributors; organized and attended Food & Beverage Industry Tra
de Shows. Successfully opened 12 new distributors in the tri-state area.
* Successfully rolled out new platforms such as Jones 24c and GABA. Obtained ma
jor authorizations for Jones Soda, 24c and GABA in chain accounts such as Wholef
oods, Wegmans, Giant, Shoprite, Price Chopper, Foodtown, Keyfood, Gristedes, Ass
ociated Colors and C-town. C-store accounts such as Stewarts and Expressmart and
Duane Reade in the drug channel.
Big Geyser Inc., Maspeth, N.Y.
CHAIN MANAGER / CORPORATE MANAGER June 2004 to June 2007
- Developed and maintained relationships with buyers of all the major Chain acco
unts in the New York Market. Increased individual client revenues up to 50% by
cultivating customer satisfaction and servicing all the major New York Chain acc
ounts through support and sales.
- Worked with Customer Team leaders to develop a business plan by utilizing cate
gory and shelf management as well as analyzing promotional activity results. Se
t-up promotional events.
- Called on all corporate management unit locations in Midtown and Upper Manhatt
an ( Aramark, Flik, Restaurant Associates, Sodexho, Chartwell and Culinart ). P
resented new BG items for authorization.
Acosta Sales and Marketing, New Jersey
RETAIL BUSINESS MANAGER September 1998 to May 2004
* Managed staff of 15 Retail Territory Representatives. Communicated with retai
l personnel about new items, programs and merchandising objectives. Ensured all
new item/items cut-in in a timely manner and monitor reset activity to completi
on.
* Developed RW3 surveys, formulated responses and presented to the manufacturer.
* Coordinated all retail rides and confirmed manufacturer's retail standards are
in place at store level.
RETAIL SUPERVISOR March 1996 to August 1998
* Liaison retail information with Business Managers and Account Managers.
* Worked with Retail Territory Representatives on a regular basis. Hired, train
ed and developed staff of 10 Retail Territory Representatives to maximize their
retail sales effectiveness. Established and maintained route coverage within th
e team/department. Developed mentoring programs, conducted performance evaluati
ons and documented related matters.
* Monitored progress towards the attainment of manufacturers retail objectives.
Properly submitted reports or recaps as requested by management, manufacturer o
r customer.
Crystal Geyser Eastern Distribution Corp., Brooklyn, N.Y.
OWNER/OPERATOR September 1993 to March 1996
* Managed and operated a privately owned route (upper West Side Manhattan). Eff
ectively managed and established new accounts in sales region, building long-ter
m relationships and maximizing sales revenue. Achieved budgeted revenue, assist
ed owner in preparation of monthly sales analysis, and handled all collection du
ties for accounts. Increased productivity of route by 75%.
Education
Bachelor of Fine Arts, 1990, New York Institute of Technology, New York, N.Y.
Skills
PC proficient with Microsoft Word, Access, Excel and PowerPoint.