Cathy L.

Paich
1034 Old Harper Road, Crescent, PA 15046 Cell: 412-972-0188
E-mail: cp8f9c80@westpost.net
CLIENT MANAGEMENT/ RELATIONSHIP MANAGEMENT
EXECUTIVE SUMMARY
Professional with leadership, client relationship, and management experience. E
xpertise includes aligning technology with sales, services and clients. Committe
d to delivering key strategies and value to an organization.
SUMMARY OF QUALIFICATIONS
a Client Relationship Management/Innovative Solutions
a Healthcare Knowledge across Providers, Payers, Vendors, Employers, Brokers
a Strong Presentation Skills to all levels of an organization
a Management/ Leadership
a Strategic and Performance Driven
PROFESSIONAL EXPERIENCE
Coventry Health Care, Moon Township, PA
Coventry Health Care is a diversified national managed healthcare company based
in Bethesda, Maryland with over 10,000 employees.
Director of e-Commerce 2000 - 3/2010
Senior Manager of e-Commerce
* Developed and managed a national e-Commerce Sales and Marketing program which
included:
o Corporate wide incentive program to target specific web usage growth areas.
o Program grew from 22 to 145 eligible participants with payouts exceeding $350,
000 over 3 years aligning incentives to key deliverables.
o Partnered with Senior Leaders to execute key business strategies and initiativ
es incorporating Search Engine Marketing requirements.
* Designed and developed company wide web outreach team across six business line
s and 15 health plans. In four months, deployed the new provider portal which e
ntailed:
o Performed 67 seminars in 41 cities/15 states resulting in 6000 plus registrati
ons, over 25,000 users and 400,000 self service web transactions.
* Led a multi-year program to increase electronic adoption and significantly red
uce operating costs which included:
o Decreased customer calls by 30% resulting in a savings of over $1M
o Increased electronic data interchange from 42% to 83%.
o 2009 exceeded all targeted growth projections across all portals
* Engaged in the product management strategy to incorporate Go Green efforts res
ulting in anticipated savings of $2M.
* Directed 35 Web projects resulting in 91% successful launches ensuring client
delivery schedules, expectations and maximum client satisfaction.
* Managed vendor partners to deploy online real-time web based solutions and ele
ctronic data interchange between Providers, Members, Brokers and Employers
* Led strategic planning sessions regarding the various Coventry business lines
to identify pain points and assist with e-service solutions via the web portal d
evelopment efforts. Incorporated customer surveys and advisory boards for all w
ebsites.
* Developed a web quarterly product launch release management program, including
an intake process for all new web requested enhancements.
ACS, Wexford, PA
Affiliated Computer Services (Formerly BRC/MCSI)
BRC was a premier provider of diversified business process outsourcing (BPO) and
 information technology (IT) services and solutions to commercial, financial, he
althcare and government clients with more than 5,000 employees.
Senior Consultant 1997 a" 2000
* Evaluated needs and provided solutions for systems selections, implementation
and management to healthcare delivery systems. Developed key senior level clien
t partnerships for continued business opportunities.
* Sold consulting services nationally to new prospects and existing clients resu
lting in over $1.5M in sales over 2 year period of time.
* Reviewed internal processes and recommended improvements/ changes which result
ed in cost savings.
* Delivered implementation schedules and partnered with various healthcare vendo
rs to deliver products and reports on time driving to exceed client satisfaction
levels.
* Aligned IT strategies to business strategies.
McKesson, Pittsburgh, PA
(Formerly HBOC)
McKesson employs more than 32,000 people across the nation and around the world.
McKesson is the nation's leading health care services company, pharmaceuticals,
medical supplies and health care information technologies.
Account Executive 1990 a" 1997
Sales Associate
Senior Implementation Representative
* Developed key relationships with senior health system executives to assist in
the 3 - 5 year strategic planning efforts.
* Sold enterprise clinical and decision support solutions for acute care, ambula
tory, provider and home health settings in the Northeast region.
* Successfully reached 100% of targeted quota in first year. Achieved Sales Clu
b Award for outstanding performance.
* Consulted customers in managing accounts receivables less than 90 days, suppor
t issues and continuing education of new functionality in software releases.
* Organized sales fair for the Northeast Region. Increased attendance by 50%.
* Implemented Hospital and Provider clinical systems achieving 120% billable quo
ta and number 1 bonus.
Informedics, Lake Oswego, OR
(Formerly Western Star)
Medical Software Account Manager 1988 a" 1990
Heritage Valley Health Systems, Sewickley, PA
(Formerly Sewickley Valley Hospital)
Laboratory System Manager, M.L.T., A.S.C.P. 1980 a" 1985
Immunology Department Manager
St. Francis Central, Pittsburgh, PA
Medical Laboratory Technology, A.S.C.P. 1978 a" 1980
Education
B.S. Health Services Administration, Point Park College, Pittsburgh, PA

Professional Affiliations
American College of Pathologists (ASCP) since 1978
Americaas Health Insurance Plan (AHIP) since 2005
American Marketing Association (AMA) since 2009
Healthcare Information Management Systems Society (HIMSS) since 2010
Healthcare Financial Management Association (HFMA) since 2009
Pennsylvania Association of Notaries (PAN) since 2004
Community Activities and Social Responsibility
Active member of the Community College of Beaver County Foundation Board of Dire
ctors.
Acting as an Advisor to a privately owned company that provides security credent
ialing to the FBI and CIA. Goal is to outreach into the healthcare space.
Actively volunteering for the Community College of Beaver County. Presenting to
the students in regards to aThe Road to Your Futurea.
Assisted with the organization of the 2010 Womanas Golf Outing for the Make A Wi
sh Foundation held in June.
Engaging with vendors, consultants and healthcare facilities to assist with coll
aboration and knowledge transfer of Health Information Technology for Economic a
nd Clinical Health (HITECH). Healthcare services consultingtransactio
Product management client relations strong leader product delivery product hea
lthcare services innovative solutions