Professional Documents
Culture Documents
www.accorhotels.com
www.pullmanhotels.com
A leading international hotel group with a portfolio of global brands, Accor has
forged distinctive, powerful and complementary positions in every segment, from
economy to luxury, on five continents. Part of the continuous strengthening of this
portfolio is the revival of the prestigious Pullman brand.
With Pullman, we will become a major player in the upscale business hotel
segment, which is enjoying exceptional growth. To serve this highly demanding
clientele, the Pullman brand is strategically focused on delivering impeccable
services for the business traveler and events organizers.
All Pullman amenities and innovative services meet the highest standards of
professional practice, aligned with the brand’s three pillars: convivial hospitality,
tranquility and connectivity.
With plans to build a network of 300 properties around the world by 2015,
Pullman is ideally positioned to become the international benchmark in upscale
hotels. The brand not only offers a full range of tier-one services, but also continually
adapts to the changing needs of global organizations and the emerging trends
that shape how people want to work and live as they travel the planet.
To fulfill our ambitious vision, Accor, with its over 4,000 hotels in 90 countries,
is forging partnerships with owners and investors interested in blending their
entrepreneurial initiative with the Accor expertise and the Pullman pioneering
spirit to create a truly winning combination.
Gilles C. Pélisson
Accor Chief Executive Of ficer
Ta b l e o f c o n t e n t s
Contact information 43
I. A new generation
of upscale services
A. Pullman - The per fect balance
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The contemporar y hotel
experience – three pillars
Each Pullman is a “home away from home” for contemporary business Accor is developing today
travelers. the upscale business travel
standards of tomorrow.
Convivial Hospitality
At Pullman, travelers stay in hotels that are special, places that make
guests feel at home. The emphasis on common areas, such as a
spacious lobby or a friendly chef’s table in restaurants, are just the
extra touch that transforms a stay at a Pullman hotel. Plus, Pullman
teams are actively committed to enhancing each guest’s stay.
Tr a n q u i l i t y
Whether Pullman guests want to rest in the comfort and intimacy
of their own room, relax and unwind in the restaurant or lounge,
or enjoy a spa treatment, the Pullman hotel always offers the ideal
setting for much-needed downtime and calm.
Connectivity
Pullman is committed to providing state-of-the-art technology and
the latest innovations, keeping guests connected with their “home”
environment.
The power ful resonance
of a prestigious brand
The Pullman name instantly brings to mind long voyages, open The two central letters of the
spaces and plush comfort. Pullman logo brings to mind a
well-known icon, the “pause”
Pullman hotels have recreated an environment of timeless excellence, button.
reconnecting the name with the kind of prestige that creates both
recognition and attractiveness. Accor, with its established track
record for innovation and performance, gives Pullman the perfect
touch of contemporary quality that upscale brands need to remain
competitive and attractive. The result: a unique travel experience
where work, comfort, technology and a culture of convivial hospitality
all come together.
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Ef fective global communication
A strong positioning made Pullman corporate advertising evokes the calm pause in a busy
stronger by an evocative schedule represented by a stay at a Pullman hotel. It is designed
advertising campaign. to emphasize the efficiency of Pullman services with a warm, CHECK IN. CHILL OUT.
pleasant feel in every area of the hotel. This distinctive positioning
is expressed in the brand promise:
Pullman - Check in. Chill out.
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The new human
resources model
Every Pullman employee, from a waiter to the general manager, An innovative Human Resources
shares the same core values of Commitment, Adaptability, and Model dedicated to the well-being
Creativity. of both guests and team members.
Job training
A portfolio of training courses and methods has been developed
by Pullman, dedicated to each of the various roles filled in a hotel.
In addition, a specific integration program has been introduced
to support each launch of a new Pullman hotel. These courses are
provided together with 14 Accor Academies around the world.
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B. Pullman product
and services of fering
The lobby:
warm and elegant
The Welcomer is everything The heart of the Pullman universe is the lobby, with its distinctive
Pullman: cordial, efficient, and atmosphere and warm and accommodating feel.
personal.
This is where the Welcomer is the first person to greet guests. His or
her role is to ensure guests’ comfort and well-being from the moment
they arrive. He or she is versatile and easy to spot so that no guest’s
request goes unmet.
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Guest rooms:
comfor table and connected
Pullman bedrooms are quiet, intimate environments where guests can Pullman’s new bedding concept,
not only rest and relax, but also work efficiently. using pillows to relieve neck
pain, makes for the best sleep -
Relying on the latest research, Pullman has developed a new bedding ever
concept for a sleeping experience like no other. Each Pullman bed
comes equipped with two oversized square pillows for reading
and two “memo” pillows filled with high tech Memory Care foam
that help relieve neck pain. In addition, two ogive pillows are supplied
that guests can place under their knees facilitating relaxation and
blood circulation.
Each room is fitted with a “connectivity panel” that lets guests instantly
plug into their own personal technology (laptops, MP3 players,
speakers), as well as high quality broadband or WiFi access. Additional
items, such as webcams, are available at the reception desk.
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Res t aurants and bar s:
anything, anytime, anywhere
Pullman guests can now gather Pullman restaurants and bars are both welcoming and innovative.
in a convivial atmosphere
thanks to a new concept - the The Pullman wide array of food and beverage offerings feature
Chef’s Table. upscale, internationally diverse cuisine tailored to the tastes of our
on-the-go business clientele. Whether these fine meals are served in
the restaurant or offered with thoughtful touches at different spots
throughout the hotel, Pullman catering is innovative and accessible
- always geared to our clients’ needs, and desires. At Pullman, each
guest is guaranteed a balanced diet and a hot meal, anytime of the
day or night, 24/7.
The heart of the Pullman catering approach is the Chef’s table, which
guests can gather around with a fine wine selected from the hotel’s
Vinothèque. They can also socialize in a cozy atmosphere with food
to share, such as tapas, or wine served by the glass. Clients may sit
next to the hotel’s open kitchen, which is in plain view for everyone
to watch and admire the hotel’s culinary talent.
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Co-Meeting:
ef ficiency and conviviality
Commitment, Connectivity, Comfort and Cohesion are the four At Pullman, meetings are not
cornerstones of the Pullman Co-Meeting offering, underpinning our only times to share information,
commitment to changing the way meetings are organized. but also special opportunities
to meet, talk and bond.
The Pullman Co-Meeting offering is based on the idea of information
sharing and project building.
A dedicated Organization
A specialized Pullman team is dedicated to making meetings
successful. The Operations Director, the hotel’s second in command,
will oversee each aspect of the conference and event. The Event
Manager will serve as the direct contact for meeting organizers.
Available throughout each event, the Event Manager is supported by
the IT Solutions Manager, who’ll make sure all the technical solutions
function seamlessly.
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H i g h Q u a l i t y, F u n c t i o n a l S p a c e s
In the Pullman offer, rooms range from comfortable, modular meeting Pullman’s ”Coaches à la Carte”
rooms to boardrooms (supplied with ergonomic boardroom chairs) bring to events not only their
or amphitheaters. Each meeting room comes equipped with the high-profile expertise, but a
latest technological components including WiFi access, plus a host tailor-made dimension.
of innovative services, which will complement any presentation
or briefing. Innovative online services let organizers view rooms
with specified set-up and equipment in 3D, allowing events to be
organized and preparations updated online.
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Fitness Cent er and Spa:
relaxation and energy
The Pullman Spa is a calm, The Fitness Center welcomes guests wanting to stay in shape, anytime
serene space, perfect for a they choose. Open 24 hours seven days a week, the Center offers
relaxing interlude. a full range of leading-edge equipment, with an emphasis on cardio-
training. Guests can also take advantage of customized training
programs tailored to their specific needs.
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Pullman resor ts:
memorable moments
Located in prestigious destinations around the world, with Pullman resorts are close to
convenient access to international airports, Pullman resorts have the local culture, food and
the flexibility to welcome both meetings and incentives. environment of their host
communities.
For companies that want novel team-building ideas, our Co-Meeting
packages guarantee the success of weekend seminar and conference
sessions. Thanks to the Pullman groundbreaking approach to mixing
work and relaxation, people who usually work together in highly
structured environments enjoy a unique chance to share unforgettable
experiences with their colleagues.
Each resort has flexible hours, allowing for meetings and breaks
to intertwine seamlessly, followed by healthy meals, always within
reach, thanks to a large variety of restaurants geared to guest
schedules. Pullman resorts also provide a variety of sports activities,
such as golf, tennis or diving, as well as cultural activities.
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II. Let Accor exper tise
work for you
Energize your success with
Accor t eams and exper tise
Accor regional and worldwide support teams are committed to Day in day out, Accor teams
optimizing your investment: play a vital supporting role
- The Revenue Manager maximizes your hotel’s RevPAR, supported in boosting the performance
by sophisticated applications and Accor experts. of your investment.
- Regional operational managers closely track each hotel’s financial
and business performance and supervise human resources.
When you join the Accor Group, you gain the benefits of a powerful
international sales network, with 700 sales managers working from
34 offices around the world. These seasoned professionals apply a
single-minded focus on achieving targets for your hotel:
- Generate traffic via intermediaries, representing up to 75% of
room nights at Pullman hotels.
- Nurture privileged relations with over 65,000 corporate accounts
and marketing partners.
- Provide a high-profile presence at major industry events,
including organizing events to maximize visibility, like the meeting
“The World of Accor”.
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Leverage our power ful
booking tools
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Develop business with Accor
loyalty program and par tners
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Share our vision
of innovative design
From concept to grand opening, our local and global experts are The architecture, décor and
there to support you at every stage in your hotel development. atmosphere combine to create
an environment that makes
Always at the leading edge of innovation, Accor is continually every Pullman hotel unique.
identifying emerging trends. Over 400 international designers,
including 40 specialized in upscale hotel decoration, are available
to ensure the best mix of architectural design and hotel functionality.
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Join our commitment
to sustainable development
Our Environment Charter Accor fully recognizes that responsibility towards the environment and
is simple - 65 processes to society are intimately linked.
lower our hotel environmental
impact. Our hotels are designed to be environmentally-friendly and we
continually improve the way we work and our processes. In addition
to scrupulous compliance with local regulations, our human resources
policy dictates total respect for individuals.
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Te a m u p f o r
a long-term par tnership
When you become part of the Pullman network, you enjoy such
valuable benefits as:
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Accor: facts and figures For more information, please contact us:
pullman.development@accor.com
Accor is the European leader and a major global group in hotels,
as well as the global leader in services to corporate clients and
public institutions. We operate in nearly 100 countries with 150,000
employees, offering clients more than 40 years of expertise in our two A t e a m o f o v e r 14 0 d e v e l o p e r s a c c r o s s t h e w o r l d :
core businesses:
Nor th America Middle East
- Accor Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, NorthAmerica.Development@accor.com MiddleEast.Development@accor.com
Adagio, Ibis, all seasons, Etap Hotel, Formule 1, Motel 6, and 4001 International Parkway API World Tower - 12th floor
Studio 6 brands represent more than 4,000 hotels and nearly Carrollton, Texas 75007 Sheikh Zayed Road
500,000 rooms in 90 countries, as well as strategically related United States P.O Box 111679 Dubai
activities, such as Lenôtre. Tel.: +19723609000 United Arab Emirates
Tel.: +971 433 23 236
- Accor Services, with 30 million people in 40 countries benefiting
from Accor Services products in human resources, marketing South America Africa
services and expense management. SouthAmerica.Development@accor.com Africa.Development@accor.com
Av. Maria Coelho Aguiar, 215 – Bloco F Accor Africa
5o. andar São Paulo Pullman Paris Rive Gauche
SP – CEP: 05805-000 8/12, rue Louis-Armand
Brazil 75738 Paris Cedex 15
Tel.: +55(0)11 37 41 15 000 France
Tel.: +33(0)145381101
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