William Jeral Sublett

8300 Luton Road

Richmond, Va. 23235
Home 804-675-4460
Cell 804-221-7087
OBJECTIVE:
To utilize my education, sales and management experience to effectively merchand
ise and market National Products in a specific geographical area.
SUMMARY: (Hardware)
Responsible to develop Virginia utilizing Auto part stores, Hardware stores, Equ
ipment stores and all other retail or wholesale outlets that sell hand tools.
SUMMARY: (Wholesale Food Supply)
Extensive background in managing a multiple brand beverage distributor.
Responsible for a business plan to include an operational budget, brand marketin
g, sales planning, sales training and coordinate all calendar marketing programs
with other bottlers and sub-distributors.
PROFESSIONAL EXPERIENCE:
Service Tool Company
New Iberia, La.
State of Virginia Representative April 1997 - Present
* Sales and Marketing for State of Virginia
* Service and merchandise accounts
* Main office buyer, calls on multiple store chains
RC Cola of Chicago
Virginia Division
Branch Manager/Richmond January 1995 - March 1997
* Directly responsible to implement Sales and Marketing Plan for central Virgini
a.
* Train and assign work for 27 employees in Richmond, Petersburg and Fredericksb
urg area.
* Mandate a plan for 9 sub-distributors through- out the state of Virginia and S
outhern Maryland.
* Purchase/Order raw materials for product production
* Manage warehouse to maintain supply to distributor

Snapple Beverage
White Plains, NY.
Mid-Atlantic distribution Manager May 1993 - December 1994
* Implement Plan-a-gram for new beverage company, establish shelf space and cold
bottle space in grocery/convenience /drug retail outlets.
* Present marketing plan to support shelf allocation and display space
* Coordinate setup crews to reset store and realign shelves and cooler space

7-UP Bottling Company

Richmond, Va.
General Manager/Richmond August 1986 - April 1993
* Multiple brand distributors, utilizing a network of wholesalers, other bottler
s and sub-distributors to mandate minimum distribution standards based on specif
ic brand priorities.
* Plan and coordinated brand promotional sales contest and customer incentives.
* Develop and implement merchandising standards.

Canada Dry Potomac Corporation

Silver Springs, Md.
Sales Manager August 1971 - July 1986
* Hiring and training Sales staff.
* Buyer calls on Drug, Food and Convenience chain store offices, scheduling news
paper ad to tie in with National Sales Campaigns.
* Directed the evaluation and retraining of all personnel on acquisitions (RC of
Baltimore, Canada Dry of Potomac and Rock Creek of Washington, DC).

Hoover Company
Rockville, Md.
Key Account Supervisor April 1970 - July 1971
* Buyer, calls on major Department stores in Washington Dc area (Woodward & Loth
rop's, Kanns, Lansbury, E.J. Corvets and Hecht's)
* Trained retail store personnel to sell Hoover Products.

Giant Food
Landover Md.
Part Time Clerk February 1968 - March 1970
* Miscellaneous duties while pursuing a Business Degree at the University of Mar
yland.