Helen S.

Serth
650 Cheyney Road * Glen Mills, Pennsylvania 19342
610.399.1629 * hs96fff2@westpost.net

FIELD OPERATIONS EXECUTIVE

DISTRICT MANAGER
Progressively responsible results-oriented leader with proven success in managi
ng multimillion-dollar, multi-location retail operations, 12+ years experience i
n store management and multi-unit hard lines retail management. Background incl
udes attracting, retaining, and developing high performance teams in competitive
, driving sales, streamlining operations and critical resource management with e
mphasis on training and HR functionality. Knowledgeable in resource retention a
nd development while providing a mentoring environment at all levels of the busi
ness. Extensive retail experience with exposure to both hard lines and soft line
s. Ability to implement and execute corporate revenue & profit growth strategie
s while simultaneously exceeding service expectations.

Attract, Retain, and Develop Talent * Team Building * Customer Relationships * D

riving Sales * Multi facility & Multi PL experience * Store Operations * Busines
s Development * Inventory Control * Human Resource Management * Company Trainin
g * Visual Merchandising

PROFESSIONAL EXPERIENCE
Restoration Hardware, Corte Madera, California
District Manager
2005-Present
Accountable for supporting and executing corporate strategy and standards for 6
locations in 3 states generating over 30 MM in revenue. Develop strategic and op
erational plans for the work group, managing execution, and measuring results. A
nalyze financial reports to identify business trends and prepare strategy to max
imize business opportunities. Plans, identifies, communicates and delegates key
responsibilities and practices to the store management team to ensure smooth flo
w of operations within the district. Reviews store environments and key business
indicators within the district to identify problems, concerns, and opportunitie
s for improvement in order to provide coaching to the store management team, tak
e action and achieve operational goals. Delivering top results by leading throu
gh a 'People First' focus.
* Proven record of networking, recruiting, and developing high performance team.
* Consistently exceeded sales goals and maintained district profitability.
* Mentored and coached Managers in the daily operations of their stores with a g
oal to maximize sales and profits. While providing outstanding customer service.
* Customer Service and Selling Initiative - served on a team that created new se
cret shop that focused on service and selling. Created and delivered presentati
on for Regional focus on sales productivity. Recognized as top 3 district servi
ce leader in 2006.
* Slashed turnover rates by instituting hiring guidelines for Managers and estab
lishing a matrix for succession planning.
* Invited in 2009 to be one of only five District Leaders to participate in Nati
onwide Manpower session which established policy and guidelines for RH recruitin
g and retaining top tier talent.
* Designed new training programs for management staff at store level.
Helen S. Serth
650 Cheyney Road * Glen Mills, Pennsylvania 19342
610.399.1629 * hs96fff2@westpost.net
Restoration Hardware, Corte Madera, California
Store Manager
1998-2005
* Increased sales to second highest volume in the company within 12 months.
* Recognized by CEO for store excellence and invited to Senior Leadership Traini
ng Workshop with Senior Level Executives.
* Executed store operations, visual merchandising, and inventory control to exce
ed company standards.
* Member of task force that created management training programs for company sto
res.
* Recognized as top 10% of store management talent throughout the Company Winnin
g the 'People Award' for attracting, retaining and developing the top talent

The Limited
1997-1998
Store Manager
Accountable for supporting and executing corporate strategy at the store level.
Maintained operation according to company standards. Directed and executed mont
hly visual floor sets, sales promotions and contests. Recruited, hired and trai
ned sales associates. Consistently delivered outstanding customer service and cr
eated an environment for people to succeed in.
Breezin' Up
1992-1997
Store Manager

EDUCATION
Bachelor of Arts, Biology and Administration of Justice
Rutgers College - New Brunswick, New Jersey