TERRY D.

ANDERSON
25571 Starboard Drive, Dana Point, CA 92629
Home 949.429.3804 ~ Cell 714.920.9733 ~
EXECUTIVE PROFILE
Highly accomplished Director of Marketing with expertise in directing marketing,
communications, and advertising responsibilities within multibillion-dollar cor
porations. Creative visionary with proven success in managing public relations i
nitiatives, boosting market share, directing marketing communications from conce
pt to execution, and identifying growth opportunities and market trends. Adept i
n performing within changing marketing environments requiring focused decision-m
aking.
CORE COMPETENCIES
* Creative Direction
* Competitive Analysis
* Graphic Design
* Print Production
* Website Content
* Public Relations
* Strategic Planning
* Budget Management
* Integrated Marketing
* Promotional Events
* Brand Management
* Staff Supervision
* Market Research
* Trade Show Marketing
* Product Development
PROFESSIONAL BACKGROUND
CREATIVE MARKETING MANAGEMENT LLC, Dana Point, CA (2009 - Present)
Marketing Consultant
Pioneered the development and launch of a marketing consulting firm specializing
in integrated campaigns for small to mid-sized businesses.
Key Achievements:
* Increased client's profit margins by 120% with innovative marketing best prac
tices.
* Drove revenue growth and gained a competitive edge utilizing sound business a
cumen.
HOME DEPOT SUPPLY/WHITE CAP CONSTRUCTION SUPPLY COMPANY, Costa Mesa, CA (1997 -
2009)
Director of Marketing (2004 - 2009)
Marketing Manager (1997 - 2004)
Championed efforts to develop and launch the company's first marketing function
with focus on 6 energy efficiency programs. Supervised and mentored a team of 16
professionals in surpassing objectives. Defined marketing plan and earned inter
nal buy-in to introduce co-op advertising, customer insight, HTML marketing, dir
ect mail best practices, merchandising, and accountability for brand strategy. E
nsured consistent messaging across all marketing channels by purchasing and deve
loping a centralized database software program to populate all print and web bas
ed material. Created and managed a 52 page, national direct mail magazine with 5
00K circulation. Conceptualized and designed newsletters, sales collateral, sell
sheets, and training materials. Handled trade shows including sales lead follow
-up best practices, customer identification and procurement, pre-show marketing,
show operations, and logistics. Authored various handbooks including Trade Show
Sales Staff Protocol and Manager's Special Event Handbook for seamless turnkey
events.
Key Achievements:
* Maintained full responsibility for all marketing related programs and expense
s with an annual budget of $3.2 million.
* Managed all aspects of the annual 700-page full-line catalog in English and S
panish that yielded display advertising and co-op revenue of $1.5 million, which
included production and print cost of $500K.
* Boosted market place visibility and brand loyalty by defining and directing a
ll private label merchandising, new product packaging, and product launches, whi
ch produced an average of 22% growth.
* Achieved Internet sales growth from $4M to $10M in 2 years utilizing CRM, cus
tomer back-office functionality, SEO, and VOC.
Early Career:
Managing Partner - Innovation Graphic Design Agency, Costa Mesa, CA
EDUCATION & TRAINING
Bachelor of Arts, Commercial Arts
Hope International University, Fullerton, CA
Certificate of Design
Platt College, Newport Beach, CA
Advertising & Design Coursework
University of California Irvine, CA
Training: National Conference for Trade Show & Event Marketing Seminars, America
n Management Association Seminars
TECHNICAL SKILLS
Photoshop, Illustrator, In-Design, MS Word, Power Point, Excel, Quark Xpress, Dr
eamweaver, Flash