Power Quotient International Co., Ltd.

Company Profile

100723
Agenda

‧Company info
About
AboutPQI
PQI ‧Organization Chart
‧Global Network
‧Production Logistics Center
‧Ranking
Products ‧Revenue
‧Product & Client Ratio

Advantage

Milestone

2010 Outlook

1
Company Information

Time of establishment: 1997

CEO & Chairman: T.C. Gou
Capital: 84 Million USD
Number of employee: 848
Manufacturing plants: Taipei & Suzhou

Product Line：Solid State Disk (SSD)

Flash Memory Card
USB Flash Drive (UFD)
DRAM Module
Hard Disk Drive (HDD)
Industrial Storage Product

2
Organization Chart

Board
Board of
of Directors
Directors

Auditing
Auditing

Chairman
Chairman

CEO
CEO
E.O.S & H.M.C
CEO’s
CEO’s Office
Office Legal Affairs

Finance R&D
R&D Sales 1 Marketing
Marketing Sales 4 MIS Administration
Administration Logistics
Logistics

R&D
R&D 11 PM
PM ADM
ADM Division
Division TPE
TPE PMM
PMM

R&D 2 Sales
Sales 22 QA FTZ
FTZ PMM
PMM
QA

Manufacturing
Manufacturing Sales
Sales 33

Customer
Customer Service
Service
3
{ E.O.S & H.M.C：Environment and Occupation Safety& Health Management Committee}
Global Network

‧Global network: ‧Global logistics center:

Taiwan Taiwan (Taipei and Tao-Yuan)
USA Suzhou
The Netherlands
Japan
China (HK, Shanghai, Shenzhen, Beijing)

China
The Netherlands Beijing USA
Suzhou
Shanghai
Japan
Shenzhen
HK Taiwan
Tao-Yuan
Yuan Hsiang

4
Production Logistics Centers

Suzhou Factory
• Land area: 33,370 m²
• Factory building area: 31,094 m²
• Production capability by month:
750K(Module)~2M(Flash Card+UFD)
• SMT line: 6 lines

Taipei Factory
Tao-Yuan Logistics Center ‧Factory building area: 3,100 m²
‧Production capability by month:
500K/pcs(Industrial CF)
‧SMT line: 4 lines
‧Factory building area: 1,206 m²

* Monthly Capacity 3M/pcs [ 512MB eqv. DRAM Module + Flash Products ] * 5

Global Ranking > DRAM Module

PQI is in 10th place for 2009 DRAM Module World Ranking

2009 Ranking Company H1 2009 H2 2009 2009 2009 MS

1 Kingston Technology $ 1,090 $ 1,760 $ 2,850 40.3%

2 A-Data $ 164 $ 360 $ 524 7.4%
3 Ramaxel Technology $ 169 $ 334 $ 503 7.1%
4 Smart Modular Technologies $ 159 $ 285 $ 444 6.3%
5 Crucial Technology $ 178 $ 257 $ 435 6.2%
6 Transcend $ 139 $ 232 $ 371 5.3%
7 Apacer Technology $ 103 $ 199 $ 302 4.3%
8 Corsair Memory $ 104 $ 140 $ 244 3.5%
9 MA Labs $ 94 $ 126 $ 220 3.1%
10 PQI $ 50 $ 169 $ 219 3.1%
11 Kingmax Semiconductor $ 47 $ 88 $ 135 1.9%
12 Strontium $ 51 $ 55 $ 106 1.5%
13 Buffalo - Melco $ 49 $ 51 $ 100 1.4%
14 Team Group $ 32 $ 53 $ 85 1.2%
15 Wintec Industries $ 32 $ 45 $ 77 1.1%
16 Viking Interworks $ 31 $ 42 $ 73 1.0%
17 Patriot Memory $ 30 $ 42 $ 72 1.0%
17 Unifosa $ 19 $ 53 $ 72 1.0%
19 PNY $ 20 $ 27 $ 47 0.7%
20 STEC $ 16 $ 23 $ 39 0.6%
21 GeIL Group $8 $ 11 $ 19 0.3%
22 Netlist Inc $3 $ 10 $ 13 0.2%
Others $ 35 $ 80 $ 115 1.6%
Total $ 2,623 $ 4,442 $ 7,065 100.0% Source: iSuppli 6
Global Ranking > Flash Cards

PQI is in 10th place for 2009 Flash Card World Ranking

2008 2009 Vendor 2008 2009 Change 2008 2009
Rank Rank Revenue Revenue (%) Market Share(%) Market Share(%)

1 1 SanDisk 2,093,908 2,794,524 33.5 26.7 36.6

2 2 Toshiba 1,626,411 1,035,614 -36.3 20.8 13.6

5 3 Kingston 446,800 499,000 11.7 5.7 6.5

4 4 Samsung 451,326 411,428 -8.8 5.8 5.4

3 5 Sony 580,927 379,852 -34.6 7.4 5.0

8 6 Transcend 283,676 333,017 17.4 3.6 4.4

9 7 A-data 163,590 316,890 93.7 2.1 4.2

7 8 Lexar 291,322 270,011 -7.3 3.7 3.5

6 9 Panasonic 292,095 248,314 -15.0 3.7 3.3

11 10 PQI 163,032 201,678 23.7 2.1 2.6

10 11 Ritek 184,139 135,825 -26.2 2.3 1.8

14 12 PNY 93,133 87,297 -6.3 1.2 1.1

13 13 Apacer 110,247 83,069 -24.7 1.4 1.1

15 14 Dane-Elec 91,859 81,276 -11.5 1.2 1.1

12 15 Kingmax 115,007 59,536 -48.2 1.5 0.8

Others 848,873 688,510 -18.9 10.8 9.0

Total 7,836,346 7,625,840 -2.7 100.0 100.0

Source: Gartner

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Global Ranking > USB Flash Drives

PQI is in 5th place for 2009 USB Flash Drive World Ranking
2008 2009 Vendor 2008 2009 Change 2008 2009
Rank Rank Revenue Revenue (%) Market Share(%) Market Share (%)

1 1 Kingston 822,500 760,820 -7.5 28.4 27.8

2 2 SanDisk 542,782 477,756 -12.0 18.7 17.4

4 3 ADATA 281,414 242,294 -13.9 9.7 8.8

3 4 Transcend 335,720 222,415 -33.7 11.6 8.1

5 5 PQI 179,446 182,549 1.7 6.2 6.7

6 6 Toshiba 124,626 169,083 35.7 4.3 6.2

NA 7 Samsung 44,854 113,997 154.2 1.5 4.2

7 8 Sony 123,677 107,349 -13.2 4.3 3.9

9 9 Lexar 64,284 104,814 63.0 2.2 3.8

NA 10 Kingmax 36,290 102,497 182.4 1.3 3.7

Others 342,071 255,423 -25.3 11.8 9.3

Total 2,897,664 2,738,996 -5.5 100.0 100.0

Source: Gartner

8
Year on Year Revenue

PQI 2009 revenue stands at USD604 Million

(USD: Millions)
500
858 883
900
741
800
656 604
700
600
500 521
500
313 385
400
300
200
100
0

2001 2002 2003 2004 2005 2006 2007 2008 2009 (Year)

9
Product & Client Ratio

PQI’s Sales Portfolio

By Product By Region By Customer

10
Agenda

About PQI

‧Product Core Value

Products
Products ‧Solid State Disk (SSD)
‧Flash Memory Card
‧USB Flash Drive (UFD)
‧DRAM Module
Advantage
‧Hard Disk Drive (HDD)
‧Industrial Storage Product
Milestone

2010 Outlook

11
Product Core Value

PQI - A professional storage devices provider

SSD UFD DRAM

Industrial
Flash
Card HDD Storage
Product

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SSD

PQI offers the complete SSD solution to meet various demand

Product

Name 2.5” S533-E 2.5” S532-E S530 2.5” S528

Interface USB3.0 Mini USB2.0 interface e-SATA & USB SATA I & SATA II

Product

Name 2.5” S527 2.5” S525 2.5” S521 1.8” S518

IDE/PATA 50pin Micro SATA
Interface SATA I & SATA II SATA I &SATA II (44-pins IDE with (Serial ATA)
gap and 4 jumper pins)

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SSD > SSD Module

PQI offers various interfaces including PATA ZIF SSD Module, SATA
SSD Module,Mini PCIe SATA SSD Module, Mini PCIe PATA SSD
Module, etc.

Product

Name P902 PATA MiniCard P901 PATA MiniCard P961 PATA ZIF S902 SATA MiniCard
MiniPCIe MiniPCIe
Interface ZIF MiniPCIe
(PATA for data transfer) (PATA for data transfer)

Product

Name S901 SATA MiniCard S986 SATA S982 SATA S981 SATA
MiniPCIe
Interface SATAII SATAII SATAII
(SATA for data transfer)

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Flash Card

PQI offers the complete Flash Card solution in various capacities,

specifications and for consumer products

SD

SDHC
CF

Reader

microSD
microSDHC

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Flash Card

High transfer rate and large capacity

Compatible with SD1.1 & SDHC specifications

Product

Name CF Card SDHC Card SD Card

Purpose Multimedia storage (ex:MP3, DSC, PMP, GPS, PDA, etc.)

Product

Name micro SD Card micro SDHC Card micro SD/M2 Card reader
Purpose Portable handheld digital devices --

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USB Flash Drive

UFD Categories

Card Drive High performance and customized

Top

Intelligent Drive
Fashion
Fashion design

Cool Drive
Value Added
Add-on function

Traveling Disk
Entry
Basic function

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UFD > Card Drive

Credit card dimensions, easy to store and carry with

Utilize PQI patented I-Stick interface and only 0.3cm thin
Customized service, perfect for the gift market

Product

Name i512 U510 Pro U510 U505

Feature Customization Service Hairline treated surface, excellent quality Pop-out connector design

‧capacity up to 64GB
0.3 cm

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UFD > Intelligent Drive

PQI patented I-Stick interface, minute, easy to carry and store

Utilizes special COB packaging technology, offering dustproof and waterproof
characteristics
Delicately designed, perfect for use as a decoration or as an accessory

Product

Name i812 i830 i828

Feature 360 degree swivel lid Spring out connector design Unlimited add-on capacity

Product

Name i820 i810 Plus

Ultra minute size but not compromising on Extra minute, ultra capacity
Feature
storage capacity

‧capacity up to 32GB 19
UFD > Cool Drive

Added functionality for extra value

Excellent quality and construction

Product

Name U368 U360 U350/350H

Using the latest USB3.0 Instant connection and transfer Mechanical pen design
Feature
technology between 2 PCs Utilizes SLC flash modules

Product

200X 210X
Name U339 Pro U339XT U339 U310
Utilizes SLC flash Maximum read speed of
Feature Write protection lock Multiple color variant
modules 210x (32MB/S)

‧capacity up to 64GB
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UFD > Traveling Disk

Focus on simplicity
Streamline design, user friendliness

Product

Name U273 U271 U266 U262

Connector push-out
Feature Trendy and elegant Colorful options Attached swivel lid
design

Product

Name i261 U230 U173 U172P

Merry-Go-Round Lids fit on end of Multiple color

Feature Lidless design
Rotating lid drives variants

‧capacity up to 32GB
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DRAM Module

Memory products are categorized into the following ~ professional and

enthusiasts grades

Turbo
Turbo Memory
Memory
Immortality
Immortality
Edition
Edition

Turbo
Turbo Memory
Memory
Ultra
Ultra Series
Series

Power
Power Memory
Memory
(( Desktop
Desktop &
& NB
NB ))

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DRAM Module

The complete memory solution ~ DDR3/DDR2/DDR/SDR, available for

desktops and laptops

Product

Turbo Memory Turbo Memory Power Memory Power Memory

Name
Immortality Edition Ultra Series -Desktop -NB

DDR3 ˇ ˇ ˇ ˇ

DDR2 ˇ ˇ ˇ ˇ

DDR -- -- ˇ ˇ

SDR -- -- ˇ ˇ
Casual 3D
For Professional 3D gamers General user General user
& gamers

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HDD

HDD, newly added lineup in 2009, rounds up the complete consumer

storage solution.

Product

Name 2.5“HDD H566 2.5“HDD H560

Features 10X Transfer Speed~ High Energy Savings! Ultra Shock Proof & Hidden flex-connect USB cable

Product

Name 2.5“HDD H550 2.5“HDD H551

Features Elegant Piano lacquer finish Portable Palm Drive Faster and More Economical

‧capacity up to 640GB
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Industrial Storage Product

PQI SSD/SSD Module is used in various applications including Server, Thin

Client, POS, Net-Book, Notebook, Mobile Computing Device and it operates
not only the data storage but also OS storage and booting disk.

‧eSSD Module

Product

Name 2.5’ eSSD 1.8’ eSSD SATA eModule PATA eModule eCF
Interface SATA 3.0 Gbps SATA 3.0 Gbps SATA 3.0 Gbps PATA (UDMA4) PATA (UDMA6)
Connector SATA 7+15 MicroSATA 7+9 SATA 7+15 PATA 40 pin 50 pin

‧capacity up to 64GB
‧DRAM Module

Product

Name LONG-DIMM Standard temp & Wide temp SO-DIMM Standard temp & Wide temp
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Agenda

About PQI

Product

‧Core Value Chart

Advantage
Advantage ‧Innovative R&D
‧Share the Honor
‧Professionals in Manufacturing
‧Quality Assurance
Milestone
‧e-Business
‧Partnership
2010 Outlook ‧Brand Name
‧Customers First
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Core Value Chart

Customers first

Professionals Innovative R&D

in manufacturing

Share the honor Brand name

Recognition

Quality management
Partnership

e-Business 27
Innovative R&D

‧Annual R&D expenditure reaching : $USD 7M

‧R&D personnel:
- Design engineer：45
- Product engineer：40
Innovative

Vision
& ‧PQI currently owns 224 patents globally

Original
Professional

‧ Comprehensive test programs and equipments

‧ Comprehensive compatibility test techniques
‧ Professional ID design
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Share the Honor

‧Participates in multiple events and award competitions, annually!

‧Winning various honors further solidifies PQI’s excellent quality

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Professionals in Manufacturing

‧Customized manufacturing service:

a. customized b. flexible (also available for small quantity orders)
‧Complete and all-around manufacturing technology
High
flexibility
‧Controlled manufacturing process
a. Sophisticated equipments such as SPI, AOI
High and X-ray inspection to assist in stability
examination
quality
b. MES manufacturing system application, quality
High control and tracking
efficiency

‧24 hours operation

‧Precision controlled manufacturing
‧Low cost & minimum manufacturing loss
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Quality Assurance

Total Quality Management

Customer Service Manufacturing Supplier R&D

‧FAE management ‧SPI & AOI inspection ‧NPI management

‧Customer satisfaction ‧MES introduction
‧Supplier management

Quality System Certification

‧ISO 9001 ‧OHSAS 18001

‧ISO 14001 ‧Green Partner

{ SPI：3D Solder Paste Inspector AOI：Auto Optical Inspector}

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{ MES：Manufacturing Execution System NPI：New Product Implementation}
e-Business

ERP Sales, Inventory, Finance System

Effectively manage global sales and inventory

Workflow System
Maximize production and efficiency

Website
Latest news and information / 24hr customer service

Manufacturing Execution System (MES)

Lift and improve overall manufacturing workflow

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Partnership

‧Strategic partnership with major IC manufacturers

-Flash: Intel, Samsung, Hynix
-DRAM: PSC, Elpida, Samsung, Hynix
-Controller：Silicon Motion, iTE, ALCOR

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Brand Name Recognition

Spirit Life, energy, creativity

Daily life and humanized technology

Concept

Plans that meet market needs

Marketing plan

Offer channel marketing resources

Marketing resource

Brand recognition system

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Customers First

Global
Service ‧Global customer service
Prompt
24HR
Response
‧ Response within 24 hours

‧Provide in-depth
On-site & professional solutions and on-site service support
Support

Customer
Satisfaction

‧PQI provides a complete customer service

35
Agenda

About PQI

Product

Advantage

Milestone
Milestone

2010 Outlook

36
 Milestone

2002
‧Officially Over-The-Counter Listed (6145)
‧Officially announced the Intelligent Stick™
~ a new generation memory card
2001
‧Established branch offices in the US, Europe, Japan,
China and Hong Kong
1999
‧Awarded Quality Management System
ISO 9001: 1994 certification 2010
1998
1997 ‧Officially announced DiskOnModule 2009
‧Establishment of PQI ‧New HDD product line added
2008
‧PQI implemented SSDs into the consumer
2007 market
‧PQI and TDK form Joint Venture Business to
2006 Develop Solid State Disk, named Core Solid Storage
‧PQI Taoyuan Branch Office
Establishment in the Heart of Farglory Free Trade Zone
2005
‧ PQI Global Website goes online
‧Officially announced the first hand colored 3-D PQI Hanada Shonen-Shi Traveling Disk series
2004
‧Announced a new PQI Corporation Identification System
2003
‧Official opening of PQI’s new factory in Suzhou, China
‧Officially announced the new Embedded USB DiskOnModule™ interface

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Agenda

About PQI

Product

Advantage

Milestone

2010
2010Outlook
Outlook
38
2010 Outlook

A Continue to challenge
New technology and create innovative quality products

B Know no boundaries
Markets worldwide and continues to expand

C Well placed in markets

To create local brand name and image

D Customers voices
Always customers first

E Environment loving
Promote green products 39
主題齊左向右延伸

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