ALISON C.

SWIFT
San Jose, California
asa1863e@westpost.net * (408) 835-1461
MARKETING, PRODUCT & SALES MANAGEMENT
Dynamic, versatile, and performance-driven executive with more than
15 years of success in planning/executing strategic operational,
marketing/advertising, and communications initiatives. Well-equipped
with MBA and extensive background in media planning, collateral
development, public relations, tradeshows/events, and agency/vendor
management.
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Respected leader and visionary strategist with demonstrated talent
for leveraging organizational resources to improve bottom line
performance and cut costs while maximizing profit and output margin.
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Fuel revenue growth and boost corporate/product recognition on area,
regional, and national platforms through savvy product management and
marketing.
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Practiced in analyzing competitive landscapes and designing
innovative market strategies across diverse industries ranging from
Outdoor Recreation, Retail, Hospitality, Education, Consumer
Products/Services, Financial/Business Services, Medical/Veterinary/
Dental and Real Estate.
CORE COMPETENCIES
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P&L Management
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Strategic Planning
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Sales & Marketing Management
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Channel management
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Team Leadership up to $14 million in annual sales. _
V.P. MARKETING AND SALES/INTERIM CEO (2002-2007)
functions including sales, marketing, PR, finance, internal/external
communications, new product development, and intellectual property
management.
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Spearheaded overall reinvention of corporate brand image,
developing new dba (Swift Optics), logo, and high impact ad
campaigns, trade show graphics and giveaways and marketing
collateral.
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Instituted dedicated in-house product development and 3rd party
design teams to design, improve, and expand key product offerings.
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Personally developed 3 revolutionary new microscope products from
concept to sample development, 2 of which earned design recognition,
patent awards and industry-wide acclaim.
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Generated 37% gross profit and 33% revenue growth from 2006-2007,
elevating sales price of Microscope Division by 39%.

VICE PRESIDENT/NATIONAL SALES MANAGER (1991-2001)

Provided decisive leadership and direction for 12-member sales force
and all sales, marketing, and advertising operations. Monitored and
controlled departmental budget and expenses. Served as a key
contributor to top revenue generation, boosting profits through
skillful management, expansion, and retention of new and existing
accounts. Designed all collateral marketing materials and ads for
each product. Negotiated and procured media and direct mail lists.
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Created company's 1st employee handbook; standardized and
benchmarked employment and termination procedures, KPIs, and job
descriptions.
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Planned and organized all regional and national trade shows and
trade show promotions..
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Fueled 17% sales revenue growth and 20% profit increase for
microscope division from 1996 to 1998.
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Drove corporate and division achievement of highest sales level in
corporate history, with Microscope Division contributing 60% of total
corporate revenue.
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Increased staff retention, performance and productivity by
instituting Sales Incentive Programs and competitive sales
compensation model.
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Developed and launched company's 1st proprietary microscope kit,
including elementary microscope, new packaging, curriculum guide and
activity book. Kit was first microscope product available for
cross-sale into Swift's retail channel.
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Wrote, edited, and published first Microscopy Booklet for dealer
sale as well as technical product manuals.
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Revitalized and refreshed brand image with new, customer-focused ad
campaign, trade show graphics, and giveaways.

_Early career history includes roles as __MEDIA BUYER/PLANNER__,

__MEDIA DIRECTOR__ and __ACCOUNT/NEW BUSINESS EXECUTIVE__. for
premier advertising agencies, Hill, Holliday, Connors, Cosmopoulos,
Welch Currier Curry Anderson, Gearon Hoffman Goransson and Chalfin,
Kostopoulos as well as various administrative positions with Le
Meridien and Hyatt Regency Hotels._
EDUCATION
MASTER OF BUSINESS ADMINISTRATION, Simmons Graduate School of
Management, Boston, Massachusetts
_**Completed MBA Internship in Tokyo, Japan, studying Asian
manufacturing practices, including Korean and Thailand factory
visits.**_
BACHELOR OF ARTS, INTERNATIONAL STUDIES/FRENCH, University of North
Carolina, Chapel Hill, North Carolina
DIPLME D'*-TUDES FRANAIS, CAROLINA JUNIOR YEAR ABROAD PROGRAM,
Universit Paul Valry, Montpellier, France
_*EXTENSIVE PORTFOLIO OF SAMPLE ADS/MARKETING MATERIALS AVAILABLE
UPON REQUEST*_