A

RESEARCH REPORT
ON
CONSUMER BUYING BEHAVIOUR
WITH RESPECT TO HERO HONDA BIKES.

A Report submitted in partial fulfillment of the requirements for the award

of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By:
XXXXXXXXXX

Under the guidance of

XXXXXXXXXXXXX

March 2010

SWAMI VIVEKANAD BUSINESS SCHOOL,

Ramnagar Banur.
 INTRODUCTION OF INDUSTRY

Throughout the centuries man has striven to expand his

capabilities through the use of machine. His ever inventive mind
has constantly devised ways to use tool to increase his abilities to
explore the world around him. To go faster, deeper, higher and
further than before. Coupled with his need to find new thrills, new
adventures and new modes of transportation, the invention
refinement of the motorcycle seems an inevitable out come.

It would seem that Michelangelo conceived of the bicycle as

early 14th century. And his drawing shows a remarkable
resemblance to he modern day bike. It had wheels of similar size
and even pedals and chain. Albeit without any apparent means of
steering.

Through never built, it was a remarkably clever design,

and early bicycle makers would have done well to study his
concepts, there have, in fact been 4 machines built based on
his drawing, attesting to the viability of his design.
 RESEARCH METHODOLOGY
 Sources of Data:

(a)Primary data:- To collect the primary data

questionnaire is prepared structure non-disguise questionnaire is
prepared.

(b)Secondary data:- secondary data are already collected

by the company’s records and other library’s books.

 Data Collection Method:

“Questionnaire”
The questionnaire contains three types of questions.

• Open-ended question:-
• Dichotomous questions :-
• Multiple-choice question:-

 Sampling plan:
(A) Sample unit:-
The survey was conducted in CHANDIGARH

(B) Sample size:-

100 respondents.
 (C) Sampling Method:
Random sampling method.

OBJECTIVES OF STUDY
 To know market position of Hero Honda bike in the
market.

 To know consumer behaviour for purchase of two wheeler

bike.

 To know the factors that consumer keep in mind while

purchasing a two wheeler.
 QUESTIONNAIRE
A STUDY ON CONSUMER BUYING BEHAVIOUR
W.R.T. TO HERO HONDA BIKE.

1 Do you have an own bike?

(a) Yes [ ]. (b) No [ ]

If yes than,

2 Which hero Honda bike do you have at present?

(a) splender Plus (b) Passion Plus

© Karizma (d) Any other _____________

3 Whom do you refer to purchasing bike?

(A) News paper [ ] (C) TV advertisement [ ]

(B) Friends [ ] (D) others [ ]

4 Who is decision maker for purchasing bike in your family?

(A) Father [ ] (B) Mother [ ]

(B) Self [ ] (D) other [ ]
 5 How you purchase bike?

(A) By cash [ ] (B) By Loan [ ]

6 How satisfied are you with the following features of your

two wheeler :

attributes Very satisfied Satisfied Dissatisfied Least

satisfied
Price
maintenance
Style
Durability
Mileage
Easy driving
Brand
reputation
Color

7 Rate the following schemes that attract you most.

attributes 1 2 3 4 5
Special
offer
Exchange
offer
Special
gift
Cash
discount
8. Rate the following feature according to your preference while
purchasing a bike?

Attribute 1 2 3 4 5
Mileage
Availablity
Price
After service
Pick up

9. give your suggestion, if any

___________________________________________________
___________________________________________________
___________________________________________________

• CUSTOMER PERSONAL INFORMATION:-

A. Name: - ___________________________________________

B. Address:-___________________________________________
___________________________________________
___________________________________________

C. phone no:-__________________________________________
D. Age (in year):-

18 to 20 [ ] 21 to 25 [ ]
26 to 30 [ ] 31 to 35 [ ]
36 to 40 [ ] 41 & above [ ]

E. Occupation:-

Services [ ] Businessman [ ]
Students [ ] Professional [ ]
Others [ ]

F. monthly income:-

5000 [ ] 5000-10,000 [ ]
10,000-15,000 [ ] 15,000-20,000 [ ]
20,000 Above [ ]

Signature.__________________
_

Date.___________________