JOHN M.

CORONA
52 L'Enfant Court * Glen Mills, PA 19342 * 610.283.8243 * jc1bb5f4@westpost.net
SENIOR TECHNICAL MARKETING/BUSINESS DEVELOPMENT MANAGER
Accomplished, self-directed and overachieving business leader with more than 28
years of progressively more responsible roles and added value delivering breakth
rough results in research, marketing, sales, and application engineering in top-
tier industrial products and services environment throughout the Americas. Prove
n abilities to identify client requirements, potential new opportunities and mar
kets, and then develop targeted, razor-sharp sales strategies, and serve as cata
lyst to drive growth, increase revenues and improve profitability. Disciplined a
nd decisive, recognized by colleagues, C-level executives and stakeholders for e
xemplary professionalism, resiliency, dedication, resourcefulness and enthusiasm
. Orchestrated the growth of largest OEM product accounts from $8M to $11M in th
ree years and expanded new sales territories from $12K to $1M in three years. S
uccessful management of accounts totaling more than $11M.
KEY QUALIFICATIONS
Program Management * Product Development * New Market Penetration * Global Strat
egies * Cross-Functional Collaboration * Research & Planning * Analysis & Organi
zation * Forecasting * P&L Management * Process Improvement * Needs Assessment *
Business Development * Sales & Marketing * Team Leadership * Team Motivation *
Relationship Building * Operations Management * Communication Skills * Account M
anagement *Meeting International Compliance standards (CE, CSA, ATEX, RoHS, WEEE
)
CAREER HIGHLIGHTS
SPX Hydraulic Technologies, Rockford, IL 2001-Present
SPX Hydraulic Technologies is composed of four businesses, PowerTeam, Hytec, Sto
ne and Globe that serve three primary end markets: Global Infrastructure, with a
n emphasis on power and energy, construction, MRO, machinery and tools; $140M in
annual sales.
PRODUCT APPLICATION SPECIALIST (2006-Present)
SPX Hydraulic Technologies
Key corporate role, covering North and South America, identifying and exploiting
new market opportunities in targeted vertical markets. Oversees new product dev
elopment. Creates and implements global business plans and strategic sales initi
atives. Liaises extensively externally with end customers and OEM partners, inte
rnally with engineering, marketing and manufacturing personnel, driving programs
forward to fruition. Reports directly to VP of Sales and Business Development.
KEY HIGHLIGHTS
* Analyzes current customer and product data and formulates opportunities to dev
elop and leverage revenue-generating ancillary products.
* Defines new markets and product groups from current OEM and user-based account
s (Bolting systems, Post Tensioning, Fire Rescue, Road and Bridge Construction a
nd International Compliances).
* Plays critical role as member of corporate Lean Manufacturing initiative, coll
aborating extensively with manufacturing, district sales managers and OEM accoun
ts.
OEM ACCOUNT MANGER (2004-2006)
SPX Fluidpower
Directed sales and service strategies for 20 premium OEM accounts in mid-Atlanti
c region. Created new revenue paths via the successful management of key client
relationships, and superior responsiveness to customer needs.

JOHN M. CORONA, PAGE 2

KEY HIGHLIGHTS
* Drove sales from $8M in 2004 to $11M in 2006, achieving largest year over year
territory growth in company history.
PRODUCT SPECIALIST, HYTEC (2001-2004)
SPX Fluidpower
Oversaw the expansion of the hydraulic workholding product line into a virgin ma
rket throughout the Eastern United States. Established and exploited appropriate
market channels (OEMs, resale accounts, distribution channels).
KEY HIGHLIGHTS
* Drove sales from $12K to more than $1M in only three years, successfully captu
ring, retaining and growing numerous new accounts.
* Completely re-structured distribution channels to adjust to evolving marketpla
ce.

FURTHER PROFESSIONAL EXPERIENCE

KaCee Enterprises, LTD., Bridgeton, NJ
Provider of components for hydraulic, pneumatic, mechanical and electrical appli
cations.
SALES CONSULTANT
SMC Pneumatics, Noblesville, IN
Global leader in pneumatic technology.
REGIONAL SALES AND TRAINING MANAGER
HERCO, LTD., Bridgeport, PA
Systems integrator for turnkey applications involving hydraulic, pneumatic, mech
anical, electrical and electromechanical technologies
GENERAL MANAGER
Fluid Power, Inc., Blue Bell, PA
Distributor for a full line of fluid power components, products and systems.
REGIONAL SALES EXECUTIVE
E.F. Houghton Company, Valley Forge, PA
Manufacturer of hydraulic and metal cutting fluids
RESEARCH TECHNICIAN (R&D LABORATORY)
EDUCATION & PROFESSIONAL DEVELOPMENT

BS - Environmental Sciences, Minor in Engineering - Penn State University, State

College, PA
Professional Development courses - American Management Association;
* Strategy Execution, Getting It Done
* Aligning Marketing and Sales: Achieve Success Through Collaboration
* Planning and Developing New Products
Level 1 Certification - Post Tensioning Institute