SUSAN C.

DURAN
3531 Garden Ct.
Chino Hills, Ca. Cell: 909-261-8039
91709 E-Mail: sd4b7000@westpost.net
National Sales and Marketing Executive with record of top performance
in strategic and tactical brand and people management expertise and
establishing increased regional revenues and profitability. Excel at
utilizing synergies while coaching a staff of sales professionals to
successfully surpass aggressive sales, service, and profit goals.
Core strengths include:
* National Account Category/Brand Management
* Managing Western States through food brokers
* Work with food broker business managers, retail teams, marketing
and administrative departments
* Direct Sales
* IRI/ Nielsen/ Spectra Syndicated Data
* Operating Profit, P&L, Forecasting, Strategic Planning and Post
Promo Analysis
PROFESSIONAL EXPERIENCE
WEST-National Sales Manager- Celebration Foods LLC. 2008 -current
National Sales Manager for CPG Company managing Safeway, Kroger
Corporate and West Region accounts though direct sales, broker
networks, distributors and in-house DSD teams.
WEST-National Account Executive-Coca Cola North America Atlanta,
GA.2000-2008
Key Account Executive for Albertson's nationally. Spearheaded and
successfully managed Western Region's supermarket, distributors,
foodservice and wholesale accounts through leadership and partnership
of 5 regional food brokers. Increase sales and revenue to more than
$46 million annually.
* Developed team synergies to increased account base by more than
125% and surpassed sales production by more than 72% over previous
year.
* Expanded production to account for 41% of the overall national
warehouse branded business. Executed strategic national
partnership increasing sales activity over category growth
annually.
* Devised and authored a Regional Business Scorecard now used
nationally that ensures monthly and annually targets were
efficiently monitored and executed.
* Reduced deduction claims by $2.7 million in first 4 months and
averaged less than a 1% monthly deduction.
* Developed strategic drop ship delivery programs increasing,
securing and improving forecast and production by more than 35% on
 volume targets
National Sales and Regional Manager
* Successfully managed, trained and staffed a team of 43 sales and
district managers regionally in addition to managing P&L budget.
* Structured and implemented a National Intranet Bulletin Board to
increase expertise, training and effective timing of announcements
to sales team and business partner
VP Sales and Marketing- Palomar Natural Spring Water Corona,
CA.1999-2000
Doubling profit and revenue in the first year leading a cross
functional team with representatives from manufacturing, customer
service, quality assurance, IT, sourcing, accounts payable/receivable,
logistics and shipping.
* Revitalized a stagnant sales and marketing organization achieving
sale targets in 6 months and increasing and generating a $6
million increase in revenue.
* Reorganized retail sales teams to properly align with account
managers improving communication and execution for key account
initiatives.
* Established and led company through completion of ISO-9000
improving cost and customer service efficiencies.
Account Sales Manager- Advantage Sales and Marketing Irvine,
CA.1989-1999
Designed management systems and improved efficiencies through
execution on account sales and brand management activity. Consulted
with manufactures and grocery accounts to effectively produce and
increase sales and revenue. Background career includes direct and
indirect employee management in retail and account sales. Regular
promotions and experience in ten year tenure with company.
* Promoted to Account Sales Manger 1997
* Sales Manager of the year 1996
* Completion of 16 week course