MARJORIE DUNN

MARKETING MANAGEMENT EXECUTIVE

Versatile marketing professional with the ability to interact effectively with b
usiness and creative professionals across all
levels and within a variety of industries. Expertise includes overall marketing
strategy and execution; budget analysis and management; campaign management, in
cluding national and regional advertising (print and online), direct mail and tr
ade shows; brand management; public relations; market research and analysis; w
ebsite development; design; business development; corporate events; database man
agement; and creative marketing. A hands-on leader with the ability to develop a
nd implement systems to promote efficiency, reduce costs and increase ROI. Able
to draw upon strong leadership, analytical, writing, creative, research, commun
ication and problem-solving skills to meet deadlines and produce quality results
.
Professional strengths and abilities include:

Strategic & Tactical Planning

Brand Management
Market Research & Analysis
Public Relations
Budget Analysis & Management
Campaign Management
Social Media & E-Marketing
Website Development
Business Development
Database Marketing
Trade Show Management
Corporate Events & Meeting Planning
PROFESSIONAL EXPERIENCE
2006-Present
MorrisAnderson; Los Angeles, CA [formerly Chicago, IL]
National provider of turnaround consulting services to companies with annual rev
enues between $20M and $500M.
MANAGER, MARKETING & COMMUNICATIONS
Collaborate closely with all principals, executives and managing directors withi
n 9 offices to develop, drive and execute marketing strategies in order to diffe
rentiate and promote the MorrisAnderson brand and increase ROI.
Key Achievements:
Corporate Growth: Successful development and execution of marketing plans contr
ibuted to 48% increase in client acquisition rate and 35% increase in revenue gr
owth from 2006 through 2009, the highest growth rate in the companys 30 year his
tory.
Brand Management: Redesigned companys quarterly newsletter, website, print and o
nline ads, pitch books, presentations and collateral materials to improve design
, consistency, consumer awareness and ROI.
Website Redesign: Proposed and successfully implemented redesign of company webs
ite. Directed and managed all phases of project, including selection of website
developer, researching content management systems, analysis of competitors websi
tes, online social media optimization (SMO) and strategy, viral marketing strate
gies, search engine optimization (SEO) strategy, architecture and mapping of sit
e, creative design and layout, branding, and development and organization of all
necessary content.
Marketing Campaigns: Developed strategy and managed all aspects of national and
regional direct mail, advertising and email campaigns to database of 20,000+ ref
erral sources.

Corporate Events: Dramatically improved effectiveness of all corporate events.

Complete autonomy for developing, planning and organizing [and coordinating on l
ocation] all aspects of companys leadership retreats,
educational conferences and holiday parties in Chicago, the Bahamas and Florida,
including developing and managing budget [of approximately $150,000 per event],
site selection and all contract negotiations. Conceived idea, developed and co
nducted extremely beneficial team building events resulting in improved morale,
communication and teamwork throughout the organization. Over a 4 year period ca
me in on (or under) budget, and kept costs stable while increasing value receive
d.
Business Development Events: Conceived, planned and coordinated all aspects of e
vents (local and regional) to promote business development, including developing
and managing budget (ranging from $1,000 to $50,000 per event), site selection,
contract negotiations, event details, and all post-event communications.
HR Responsibilities: Developed job descriptions, hired, trained and assessed no
n-exempt personnel, including direct report.
Vendors: Researched, selected and managed all vendors, including graphic designe
rs, copywriters, web developers, printers, fulfillment houses, media distributor
s, research and analytical resources, promotional product vendors, various offic
e system vendors, and others.
2003-2006
The Art of Marjorie Dunn, Los Angeles, CA
PRINCIPAL
Workshops: Developed, marketed and facilitated creativity and self-improvement
workshops, including The Artists Way Workshop based on the best-selling book by
Julia Cameron.
Fine Artist: Exhibited in art shows and galleries locally and nationally.
2000-2003
Canter & Associates; Los Angeles, CA
(a subsidiary of Laureate Education, Inc. formerly Sylvan Learning Systems)
Canter partners with leading accredited colleges nationwide to market campus-bas
ed and online graduate courses to K-12 teachers.
MARKETING SPECIALIST [Trade Show Manager]
Worked closely with executives, department managers (marketing, business develop
ment, sales and creative) and school administrators to develop and implement str
ategies for marketing professional development programs through trade shows, adv
ertising, direct mail campaigns, educational information sessions and collateral
materials to maximize student enrollments.
Key Achievements:
Trade Shows: Within one year of hire became the organizations first expert on tr
ade shows and was promoted from Marketing Coordinator to Marketing Specialist. P
lanned, directed and coordinated all aspects of $250,000+ exhibit program compri
sed of approximately 50 regional and national conventions, trade shows, workshop
s and receptions used to promote multiple product lines, increase brand awarenes
s and obtain leads.
Graduation Events: Planned and coordinated all aspects of graduation celebratio
ns for Grand Canyon University in Phoenix, AZ and Marygrove College in Detroit,
MI.
Advertising Campaigns: Identified communication objectives and strategies, selec
ted appropriate publications, secured ad space, produced all print ads (for 40+
publications) and online ads, and analyzed tracking and lead generation reports
for effectiveness of all ads.
Collateral: Assisted in developing strategy and coordinating all aspects of desi
gn, production and distribution of collateral for trade shows, business developm
ent, information sessions, lead generation, follow-up mailings, and for use on c
ollege and university campuses, including brochures, flyers, posters, one-sheets
and information packets.
Creative Development: Developed and facilitated first formal creative brainstor
ming workshop using personnel from various departments and agencies to generate
new ideas, problem-solve and inspire teamwork.

OTHER EMPLOYMENT HISTORY

Office Manager, Word Processing Supervisor, Legal/Executive Assistant positions
to founder, capital partners or executives of various law firms and movie studio
s specializing in providing legal and entertainment services; Los Angeles, CA

EDUCATION & AFFILIATIONS

University of Phoenix; Van Nuys, CA
B.S. Business Administration and Management; Certificate in Human Resources - GP
A: 4.0/4.0

Member: American Marketing Association (AMA); Business Marketing Association (BM

A); Turnaround Management Association (TMA); International Womens Insolvency an
d Restructuring Confederation (IWIRC)

PROFESSIONAL DEVELOPMENT & PERSONAL ACHIEVEMENTS

John R. Wooden Workshop - (Timeless Lessons for Creating Personal & Team Success
Coaching for Life)
Sylvan Learning Systems Leadership Workshop & Human Resources Training/Workshop
Credits in CTSM (Certified Trade Show Manager) certification program
The Lubner Studio Art Workshop, Sal Dano Acting Workshop, The CreativeLife Writi
ng Workshops; Los Angeles, CA