Eric Torell

371 Mulberry Drive Cell phone: 401-256-6993

Wakefield, RI 02879 Email: etb4b538@westpost.net
PROFILE
Dynamic professional with over 19 years of proven expertise in technical sales a
nd support, product management, product marketing, and business development. Hi
gh energy, team player that leads by example. Driven to promote product profita
bility and company success.
EXPERIENCE & CAREER ACHIEVEMENTS
RISE Engineering, Cranston, RI 2009 - Present
Marketing / Business Development (2009 - Present)
* Work with regional utility companies and their customers to develop and implem
ent energy conservation projects
* Identify and integrate business capabilities of all the arms of parent company
, Thielsch Engineering, to offer comprehensive solutions for customers
* Incorporate new technologies and solutions into RISE Engineering's line of off
erings to maximize customers' energy conservation avenues
APC by Schneider Electric, West Kingston, RI 1991 - 2008
Senior Product Manager / Product Marketing Manager (2004 - 2008)
* Drove marketing efforts and forecasted worldwide demand for the $20M server ac
cess product line
* Performed market analysis, determined product position, and exploited competit
ive advantages of product line
* Devised new and innovative ways for the sales force and channel partners to dr
ive product sales including incentive and training programs
* Successfully executed the launch of new products (rack enclosures, accessories
, and server access solutions) into the marketplace
Configuration Engineer (2002 - 2004)
* Designed integrated power, cooling, and management infrastructure solutions fo
r customers' critical data center projects
* Provided technical validation of data center designs created by channel partne
rs and sales force
* Consulted with customers on physical infrastructure best practices in early ph
ases of their data center projects
Strategic Channel Manager (2001-2002)
* Built and lead execution of program to sell 3-phase UPS products through resel
ler & distributor channels, achieving 68% growth through those specific accounts
* Identified and trained strategic accounts to execute on the 3-phase UPS sales
program
* Provided the feedback and the ground work for product management to create and
launch new power, cooling, and rack products to better meet the needs of these
channels
Enterprise Specialist (1998 - 2000)
* Became APC's first in-field technical product specialist for enterprise accoun
ts to address knowledge gap within traditional sales force
* Identified and drove sales through North East Power Specialists and High Powe
r Partners, converting significant account revenue from competitive products to
APC 3-phase power solutions. Exceeded targets by achieving 100% growth in the f
irst year and 48% in second year
Business Development, Data Center Solutions (1995-1998)
* Conducted market research to aid in new product development of the first modul
ar scalable UPS
* Lead global trainings and press events to support new product launch efforts
* Analyzed global market trends and worked with sales management to accurately f
orecast future business
* Established product value proposition, designed and managed product promotions
, and created marketing collateral to increase revenue of newly launched product
s
* Resolved escalated pre-sales and post-sales product issues

Inside Sales Engineer (1991 - 1995)

* Awarded the Surge Award for achieving the highest sales numbers for regional s
ales growth in 1993, selling into IT Systems Integrators, Fortune End-Users, and
Retail
* Presented and demonstrated new products at customer meetings and regional trad
e shows

MassSave Inc, Waltham, MA 1990 - 1991

Manager of Data Resources Dept (1990 - 1991)
* Managed a team of six data analysts, including training of personnel, and the
creation of team goals and key performance indicators
* Responsible for the resolution of escalated personnel and functional issues

EDUCATION
Master of Business Administration, University of Rhode Island, Providence, RI
2004
Bachelor of Science in Electrical Engineering, Syracuse University, Syracuse, NY
1990
Professional Development: Dale Carnegie (Public Speaking, High Impact Presentat
ions), Center for Quality Management (Seven Step Problem Solving), Franklin Cove
y (The 4 Roles of Leadership, Helping Clients Succeed, The 7 Habits of Highly Ef
fective People), APICS (Basics of Supply Chain Management), Oracle, Cognos, Sieb
el, Microsoft Excel, Microsoft Word, Microsoft PowerPoint

REFERENCES
Professional and personal references are available upon request.