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Assignment 3a
“Collaboration”
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Social Media and Web 2.00
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NARIMAN HEYDARI
5/24/2011

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Umeå University-Sweden

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3a - Online office suites

The most known online office suite is probably Google Docs, but there are more available. Find
a few of these and try to figure out how they stand out in the competition.

Think of a context (school use, higher education, corporate use etc) where you think the
application suite could be helpful and make up a list of evaluative criteria (requirements for your
purpose) and compare two or more online office suites. Based on your evaluation, pick an online
office suite to use for the rest of the assignment.

Use the chosen application suite to create a brief report in which you describe the evaluation
process (context, evaluation results, and conclusions). Make sure to utilize some of the basic
functionality. The report should contain text, tables and images (e. g. screenshots of the
application).

***
A comparison between Scribd.com and Slideshare.com

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Scribd.com
Introduction

“Scribd is the world’s largest social reading and publishing company. We've made it easy to
share and discover entertaining, informative and original written content across the web and
mobile devices. Our vision is to liberate the written word, to connect people with the information
and ideas that matter most to them.”(About Scribd / scribd.com)

Scribd was founded by Trip Adler in 2006.” In September 2009, BusinessWeek named Scribd
one the “World’s Most Intriguing Startups” In December 2009, Forbes named Scribd one of its
“10 Hot Startups”. Fast Company Named Scribd “One of its Top 10 Most Innovative Media
Companies” in February 2010.

In May 2010, Scribd was recognized as one of the “2010 Hottest San Francisco Companies” by
Lead411.

On September 1, 2010, the World Economic Forum announced the company as a Technology
Pioneer for 2011. After the World Economic Forum Technology Pioneer Award, Time
Magazine named Scribd one of the “10 Start-Ups that Will Change Your Life”. (Wikipedia,
Scribd history)

Stats

 million readers every month

 20 million embeds
 1 billion pages converted to HTML5
 Tens of millions of documents published
 Millions of Readcasts every month

The Company

 Launched: March 2006

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  Headquarters: San Francisco
 Employees: 40

Features

Scribd.com is a Web 2.0 based document-sharing website which allows users to upload
documents in different formats like .PDF, .Doc, .Docx and .Ppt etc. This online office suite also
gives users the opportunity to embed these kinds of documents into a web page using its iPaper
format. Users also can download favorite documents in different format mentioned before.

Interactive environment

The website provided an interactive environment to store the documents, read them and
communicate between the authors and owners. It is an easy way to publish your documents or
scientific papers.

Scribd.com works completely as a social network. So it has all social networks’ features plus
some additional tool that makes competitive advantages like

 My Collections
 My Shelf
 Public Profile and public documents
 Inside Messages
 Notifications
 Readcast
 Multilanguage documents
 Download deactivating
 Keyword managing system

Scribd uses iPaper which is a format comparable to PDF for the web, which lets users to embed
documents into a web page like websites, weblogs and online forums. iPaper allows documents
to be viewed the same across different operating systems without conversion, as long as the
reader has Flash installed (while Scribd has provided non-Flash support for the iPhone).

All major document types can be formatted into iPaper including Word
docs, PowerPoint presentations (ppt and pptx), PDFs, Open Document
documents, OpenOffice.org, XML documents, and PostScript files.

All iPaper documents are hosted on Scribd’s exclusive hosts and servers. Scribd allows
published documents to either be private or public. As mentioned earlier the iPaper document
viewer is also embeddable in any website or blog, making it simple to embed documents in their
original layout regardless of file format.

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On May 5, 2010, Scribd launched the largest implementation of HTML5 to date at the Web
2.0 Conference in San Francisco. TechCrunch reported that Scribd is migrating away from Flash
to HTML5. "Scribd co-founder and chief technology officer Jared Friedman tells me: “We are
scrapping three years of Flash development and betting the company on HTML5 because we
believe HTML5 is a dramatically better reading experience than Flash. Now any document can
become a Web page.”" In July 2010 Publishers Weekly wrote a cover story on Scribd entitled
“Betting the House on HTML5 (Faulkner et al.)

Upload and then download!

If you are interested to download a document, at first you should upload one or more! This
policy helps the website to increase the quantity of documents. Other users can rate your job and
follow you for more publications.

Multilanguage documents

The website’s official languages are English, Español and Português (Brazil) but you can see that
there are documents uploaded in so many languages onto the website.

Buy or sell

Users also can sell their documents through the system. However this feature is limited to a few
countries and all the users are not able to sell their publications via this website.

Socializing

The scribd is a very good example for Web 2.00 websites since it provides all necessary features
for sharing your published documents on the most popular social networks like Facebook.com
and twitter.com. In addition readcast is a new feature launched by Scribd to comment on others
documents and follow them.

Users can increase the reach of their Scribd presence and share their activity with friends,
subscribers, and followers automatically!

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 Scribd badges

There is a good tool for some publishers who want to show their publications on scribd through
their website or weblog. This is Scribd badge when clicked; these buttons will direct users
directly to your profile, where they will be able to read your documents.

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 Copyright

Using this website is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported
License which means the users are free

 to Share — to copy, distribute and transmit the work

 to Remix — to adapt the work

Under the following conditions:

 Attribution — they must attribute the work in the manner specified by the author or
licensor
 Share Alike — if the user alter, transform, or build upon this work, he/she may distribute
the resulting work only under the same or similar license to this one.

Revenue resources

Advertising is the first source of revenue for this website. There is at least a big advertisement
banner in each single page. The website are using “google adsense” advertising system to make
money from its huge visitors every day.

Second source of revenue at scribd would be “Scribd Store”. 20 percent of each document sold at
website goes to scribd’s bank account.

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Ranking

Base on Alexa.com (24th May) Scribd has a three-month global Alexa traffic rank of 203. The
time spent in a typical visit to the site is approximately three minutes, with 62 seconds spent on
each pageview, and its visitors view an average of 2.0 unique pages per day. Compared with
internet averages, the site's audience tends to be Hispanic; it also appeals more to childless men
earning less than $30,000 who have postgraduate educations and browse from home and school.

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Slideshare.com
Introduction

SlideShare.com is an online slide hosting service. Users can upload files in the following file
formats: PowerPoint, PDF, Keynote and OpenOffice presentations. Launched on October 4,
2006, the website was originally meant to be used for businesses to share slides among
employees more easily, but it has since expanded to also become a host of a large number of
slides which are uploaded merely to entertain. The website gets an estimated 12 million unique
visitors a month.

Features

Interactive environment

The website is considered to be similar to YouTube, but for slideshows. SlideShare.com is one
of the world's largest communities for sharing presentations. Users can upload documents
and then share them on blogs, Twitter, Facebook or LinkedIn. 50 million people use SlideShare
every month for research, sharing ideas, connecting with others, and generating business leads.
SlideShare.com also supports documents, PDFs, and videos.

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 Upload and download!

If you are interested to download a document, at first you should upload one or more! This
policy helps the website to increase the quantity of documents. Other users can rate your job and
follow you for more publications.

Private uploads

At this feature, user can employ website as a place for storing documents, not for public uses.
Some companies use this website as a place for remote meeting where all employees at various
branches can join and attend at presentations. The website was originally meant to be used for
businesses to share slides among employees more easily, but it has since expanded to also
become a host of a large number of slides which are uploaded

Official language /Multilanguage documents

The official language of Slideshare.com is English in compare with scribd.com which has three
official languages. However you, as a visitor might find documents and presentations in different
languages.

Slidecast and ZipcastTM

A slidecast is a term that is used to describe an audio podcast that is combined with
a slideshow or presentation. It is similar to a video podcast in that it combines dynamically-
generated imagery with audio synchronization, but it is different in that it uses presentation
software, such as PowerPoint, to create the imagery and the sequence of display separately from
the time of the audio podcast's original recording.

Slidecasting may be useful for the display of relevant photographs or text, and are an alternative
to camera video recordings.

An alternative definition of the slidecast is the online distribution and syndication of video
recordings of live slideshow presentations and accompanying narrations.

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Zipcast™ is the new way that slideshare.com offered to its audiences to meet online. This feature
is free and no need to download anything. It would Public when you want your ideas to spread
Or Private when it's you and a colleague. This tool has been designed to

 Share ideas with remote colleagues.

 Launch your next product
 Talk at a conference remotely
 Teach anyone, anywhere
 Pitch a client
 Walk people over your sales deck
 Support your customers
 Run a non-profit fundraiser
 Share your photo albums
 Have fun sharing presentations

Socializing

The Slideshare.com is also a very good example for Web 2.00 websites since it provides all
necessary features for sharing published documents on the most popular social networks like
Facebook application and LinkedIn applications. The website also has the opportunity of sending
documents directly to wordpress.com blogs. All contents like presentations, videos and slidecasts
are able to share on social networks by special buttons automatically.

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 Blog Sidebar Widget and badge

People Use this widget to embed a feed of presentations and documents on their blog or website.
They can select a feed from tags, groups or events, or from uploaded or favorite SlideShare
content. They just have to customize and grab the code. To create a personalized widget of your
own content, you need a SlideShare account.

Copyright

SlideShare.com responds to notices of alleged infringement that comply with the Digital
Millennium Copyright Act.

The Digital Millennium Copyright Act (DMCA) is a United States copyright law that
implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It
criminalizes production and dissemination of technology, devices, or services intended to
circumvent measures (commonly known as digital rights management or DRM) that control
access to copyrighted works (Mitchell, 2003).

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Revenue resources

Advertising is the first source of revenue for this website. There are at least two big
advertisement banners in each single page plus a row of text advertisements. The website is also
using “google adsense” advertising system to make money from its huge visitors every day.

Second source of revenue at Slideshare.com would be different PRO plans. Each plan has
different features and various prices base on its facilities provided for users.

Ranking

There are 256 sites with a better three-month global Alexa traffic rank than Slideshare.net.
Approximately 65% of visits to the site consist of only one pageview (i.e., are bounces). The site
can be found in the “Presentation Sharing” category of sites. While the site is ranked 419 in the
US, where we estimate that 15% of its visitors are located, it is also popular in Brazil, where it is
ranked 104 (24th May). Compared with the overall internet population, SlideShare appeals more
to Hispanics; its audience also tends to consist of childless women browsing from work and
school who have postgraduate educations.

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References

FAULKNER, A., LEWIS, A., MEYER, M. & MERCHANT, N. Creating an HTML5 web based video
editor for the general user.
MITCHELL, T. A. 2003. Copyright, congress, and constitutionality: how the digital millennium
copyright act goes too far. Notre Dame L. Rev., 79, 2115.
My personal experiences at www.scribd.com and www.slideshare.com

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