Galen A.

Eckland
600 Eric Court * Lake Zurich, Illinois 60047 * 847-977-6467 * galenj
ill@comcast.net
Executive Profile:
Accomplished senior business executive with 13 years of experience in P&L leader
ship and business/product line management. Proven results in improving under-pe
rforming organizations, growing revenues, launching new business/product lines,
integrating new business/product lines into organizations, strategic planning, c
orporate reorganization, human resource resolution and fiscal governance.

Professional Experience:
I.E. Partners, LLC Schaumburg, Illinois
Holding company that owns and operates, Culture22, Agency Harmonic and Blok22, a
real estate holding company.
Culture22: Elite level creative services agency. Selected as the Experience & C
reative Director for the Chicago 2016 Olympic Bid. Clients include: McDonald's,
Cisco, CDW, American Express, Unilever, LG Electronics and Walgreens. www.cultu
re22.com.
Agency Harmonic: Located in Baltimore, MD and sister company of Culture22, Agenc
y Harmonic specializes in developing content strategy and media for digital bill
board display. Install locations include: Times Square New York, Freemont Stree
t and The Strip in Las Vegas, Millennium Park in Chicago and the Dubai Mall. ww
w.agencyharmonic.com
Blok22: A real estate holding company that owns the office spaces leased by Cult
ure22, Agency Harmonic, and non-affiliated business tenants.
Chief Operations Officer January 2009 - Present
Hold direct P&L responsibility for all 3 entities. Direct the daily operations
of the 2 creative agencies and maintain strategic client/partner/provider relati
onships. Direct all production, financial, administrative, HR and legal needs of
the 3 entities. Manage corporate structure for ownership, focusing upon how I.E
. Partners impacts the individual S-Corporations and LLC's of ownership. Corpor
ate structure responsibilities include tax planning, buy/sell agreement maintena
nce and valuation, and maintaining legal good standing. Involved with the Estat
e Planning for ownership.
Highlights:
* Led first interactive retail consumer experience for the AXE brand (owned by U
nilever). The interactive kiosk unit was placed into Target Stores throughout th
e United States. Direct the Unilever account.
* Direct the Turtle Wax account, working directly with Turtle Wax senior managem
ent to develop the brands' positioning, identity and marketing strategy.
* Reduced operating expenses for Culture22 by 40+% since time in position while
agency revenues have increased 25+%.
* Developed strategic plans for each entity within the corporate structure and e
nsured each entity worked within the overall corporate structure to maximize pro
fits and minimize tax and legal liability to ownership.
Hy Cite Corporation Madison, WI
Hy Cite provides branded product, distribution, marketing support, order process
ing, consumer financing, and warehousing services to the direct selling industry
. Hy Cite processes $300+ million in annual sales and carries $200 million in c
onsumer receivables. Additional office locations in Chicago, IL; Guadalajara, M
exico; Buenos Aires, Argentina; and Sao Paulo, Brazil. Hy Cite conducts busines
s in 13 countries.
Began time at Hy Cite with a wholly owned subsidiary, Big Toe Soccer. Directed B
TS into the 2nd largest soccer specialty supplier in the US and led its sale to
our largest competitor in April of 2006. After the sale of BTS, joined Hy Cite
Corporate as its "Director of Special Projects". Reported to the CEO and Preside
nt during time in position, was a member of the Company's Executive Team, attend
ed corporate Board of Director meetings and remain a company shareholder.
Business & Product Line Development April 2006 - February 2009
Responsible for identifying, assessing and recommending new business opportuniti
es for the company. Evaluated whether the pursuit of new opportunities was best
achieved through acquisition, partnership or creation. Responsible for leading
the integration of the new business/product line into corporate infrastructure.
Highlights:
* InStore Corporation
Full P&L responsibility for this partnership with Meyer Corporation (Analon, Cir
culon, Farberware) to establish a new cookware line for Costco Wholesale Corpora
tion. Worked directly with the GMM of Costsco's non-foods division to secure st
ore space and to negotiate pricing and payment terms. Recruited and managed an
external sales force of 30+, and worked directly with the 8 Costco Regional Mana
gers to coordinate special events and on-premise marketing strategy and consumer
experience. InStore maintained an inventory position, handled all logistics an
d provided end customer service.
* Ocean Blue
Responsible for managing this new product line. Directed all personnel, managed
daily operations, performed product line budgeting and provided reporting to Hy
Cite leadership as a member of its Executive Team. Successfully led the integra
tion of the Ocean Blue product line into Hy Cite's corporate infrastructure.
Litigation Management (concurrent responsibility) February 2008 - January 2009
The Attorney General of the State of California accused Hy Cite of illegal sales
practices. Hy Cite sold $50+ million annually in California. Hy Cite secured o
utside legal representation and also employed a General Counsel/VP-Legal Affairs
.
My role was to coordinate the legal review of all marketing and product material
s, manage product testing in order to refute claims of misleading sales practice
s, assess Hy Cite's internal capability to comply with a potential settlement an
d provide financial analysis of a settlement versus a jury trial. Hy Cite settl
ed this matter out of court with no admission of wrongdoing and no limitations f
or selling into California.
General Manager - Big Toe Soccer December 2003 - April 2006
After being purchased out of bankruptcy in 2000, Big Toe Soccer launched in earl
y 2001 as a direct marketer of soccer apparel/equipment via a company produced c
atalog and e-commerce website. At the time of sale in April 2006, Big Toe Socce
r was the 2nd largest supplier of soccer specialty in the United States, having
added a direct sales force and retail store operations.
Full P&L responsibility for the Company. Developed significant sales growth, la
unched the company's first retail store, secured Nike as a strategic supplier, d
eveloped a direct sales force and launched the company's first private label app
arel and equipment product lines. Led the divestiture process to industry leader
Eurosport in April 2006.
Operations Manager - Big Toe Soccer November 2001 - December 2003
Directed the distribution, production, and finance departments. Developed these
divisions to support a 2002 sales growth of 30% as payroll, operating expenses
and bad debt all decreased in actual dollars. In January 2003, assumed responsi
bility for the Company's independent sales force, which represented 18% of Compa
ny revenue. Grew the independent sales network to 31% of Company revenue for 200
3 as total company revenue grew 23%.

Distribution Center Manager - Hy Cite Corporation April 2003 - November 2003

Asked to assume this concurrent responsibility in order to evaluate this struggl
ing division. Maintained production at 100% of goal for over $100 million in sa
les and determined both existing management and the facility were inadequate to
support Hy Cite Corporation. Removed existing management, led the hiring proces
s for a new manager and identified qualified infrastructure and system vendors t
o upgrade the facility.

Broadjam.com Madison, WI
Broadjam initiated operations in February 2000 as a provider of B2B and B2C inte
llectual property services to the entertainment and music industries. During tim
e in position, the Company developed a software solution and transactional websi
te, recruited and maintained a Board of Directors, raised formation and operatio
nal capital, and generated revenue from all phases of its Business Plan.
General Manager February 2000 - October 2001
Responsible for daily operations and reporting needs. Areas of focus included ma
intenance of the corporate business plan, investor relations, pre-counsel legal
preparation and review, and preparation, application and presentation to Angel I
nvestors/Venture Capitalists. Strategically involved in all phases of the compan
y.

GRANT THORNTON, LLP Madison, WI

Grant Thornton is one of the world's largest and most respected public accountin
g and management consulting firms.
Senior Consultant February 1997 - February 2000
* Supported acquisitions, divestitures and capital placement
o Conducted pre-acquisition due diligence and post-acquisition operational revie
w
o Prepared offering memorandums for both debt and equity placement.
* Managed the selection and implementation for ERP and POS information systems.
* Provided litigation support
o Designed and executed financial modeling.
o Worked with client's legal counsel to establish an approach to settlement or t
rial.
* Adept at developing relationships & securing new clients for the firm
o Personal networking resulted in new clients for the firm.
o Often accompanied Partners/Management to help secure new/additional business.

Education
Ohio Wesleyan University Delaware, Ohio
* Bachelor of Arts Degree - Economics Management
* Cumulative Grade Point Average - 3.5/4.0; Graduated Cum Laude
Personal/Interests
* Born 1970
* Committed to time with my wife and children
* Actively involved with our church
* Board member of the William Guy Forbeck Research Foundation; www.wgfrf.org
* Golf and outdoor activity as time allows
References attached.
Galen A. Eckland
600 Eric Court * Lake Zurich, Illinois 60047 * 847-977-6467 * galenj
ill@comcast.net

Professional References
Don Hughes
The Swiss Colony Inc.
Vice President & Chief Financial Officer
Office Phone: 608-328-8506
Office Email: Hughes_d@sccompanies.com
Company Website: www.swisscolony.com
Don is the former CFO of The Land's End Company, a position he held until Land's
End was acquired by Sears Holding Company. Don served on the Board of Director
s while at Land's End and currently serves as a member of the Board of Directors
for publicly-traded companies.

Greg Lynch
Michael Best & Friedrich, LLP
Managing Partner - Madison Office
Office Phone: 608-283-2240
Office Email: gjlynch@michaelbest.com
Company Website: www.michaelbest.com
Greg is a leader within Michael Best & Friedrich and very active within the firm
's national structure. Greg's full professional bio is listed at: www.michaelbe
st.com/gjlynch/.

Peter Johnson, Jr.

Hy Cite Corporation
President & Chief Operating Officer
Office Phone: 608-273-3373 x-6239
Office Email: peter@hycite.com
www.hycite.com
I reported to Peter during much of my time at Hy Cite Corporation. Peter is one
of two majority shareholders of Hy Cite and has been with the company over 25 y
ears.

Jennifer Forbeck
William Guy Forbeck Research Foundation
Founder & Trustee
Office Phone: 773-425-5980
Office Email: jforbeck@att.net
Company Website: www.wgfrf.org
Jennifer is retired from a successful career being an entrepreneur and business
leader.