January

Proposal
The Image2011
for
Workshop
Summary
Introduction
Needs/Problems
Goals/Objectives
Procedures/Scope
Timetable
Budget
Key
Evaluation
Endorsements
Next
Appendix
Personnel
Steps
73 9874of Work5 6
Summary
This section should include information for those readers who will not read the
entire document but who will need a summary of the proposal. Although this secti
on appears
Brief
The
Othersummary
purpose
type
total
identification
information
and
anticipated
first
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isofpage
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thisandproposal
written
not exceed
last.one page.
Introduction
The Image Workshop is a new upscale boutique consultancy offering image consulta
ncy services to frontline key corporate employees through seminars and workshops
.It was formed by two freelance make-up artists Linda Furino Fasel and Tilat Khay
er, who come, fully qualified in their area of expertise with years of experienc
e toseminar
The supportoutline
their techniques
is flexibleandandadvice.customized to your organization's needs and
dress policy guidelines. It covers all aspects of hair and beauty essentials, in
cluding styling and basic beauty techniques, skincare routines, polishing person
al appearance – it is all about projecting a professional image in harmony with yo
ur company’s corporate identity. The cornerstone of our approach is about connecti
ng with our clients on a personal level and developing their image from the insi
de Image
At out. Workshop, we believe that “looking great is about highlighting your perso
nal best, bringing forward your values and character to ensure not just a good f
irstisimpression,
Introduce
It bestyour
to begin
organization
butbya explaining
greathere.
lasting howimpression."
and why your organization was founded. It
is also a good idea to provide a mission statement so that your readers know who
Your you introduction
are and what can you include
do. information such as the purpose of your organizati
on, a description of its activities, a description of its target population, and
Inevidence
Needs/Problems
today’stocorporate
show thatworld it isyoura healthy
appearanceorganization.
is one of your most powerful forms of c
ommunication
Knowing how toandmanage
an effective
your personal
strategicpresentation
tool whensoused thatproperly.
you are instantly seen
as professional, confident and efficient is as critical as any business skill on
The a resume.
most influential companies in the world today all have clear brand identitie
s, combining consistent branding and effective marketing, which is communicated
throughwetheir
People meetemployees.
in our everyday lives form an opinion of us based on our appearan
ce within 30 seconds of meeting us and 55% of a first impression is purely based
Decidingon your on appearance.
a professional image today is not simply a matter of "dressing for s
uccess" – on the business front, it is critical to not just look our best but also
to project the right image of a company. This is where the professional staff a
t Image Workshop comes in to advise your employees on how to pamper and preen th
emselves
At Image Workshop,
to achievewecorporate
take pride stylein our
perfection.
small boutique workshops to give the max
imum one-to-one focus as we are well aware how important it is to address each c
lient’s very unique requirements. Our workshops can be structured for 12-16 staff
members our
Through and seminars
tailored and to suit
in linethe with
requirements
its commitment
of yourtobusiness.
train and develop its st
Aaff,
The
Client smart,
positive
yourfacing
professional
company
reputation
teamcanthatworkforce
reap
of athe
has aforward-thinking
unique
benefits
reflecting
edgeof:over
yourcompany
competitors,
true corporate
who values
positive
identity.
theirdifferentia
staff
tion
Improved
AIncreased
Identify
Time
team-building
confidence-building
through
saving
self-esteem,
the
performance
correct
by
needs
exercise
Managers
orrepresentation
confidence
from
day
problems
inmotivated
dealing
toandbeand
morale
people
with
addressed.
brand
employees
ofconsistency.
your
Include
employees.
grooming
the target
issuespopulation an
d any statistical information that you may have. Ideas for information to includ
e here
Length
Whether
Impact
The
Goals/Objectives
•It may
workshop
are:
of
include
The
Practical
problem
time
problem
impact
cantopics
needs/problems
has
run
advice
toofever
target
surrounding
for
first
suchon
abeen
half
as:
impressions
how
population
have
addressed
to
orpopulations
existed
full
wear before,
day
in
their
hospitality
andwork
andclothes
can whatrunthethat
be atoutcome
your
express
premises.
wastheir individual
•ity and Inspirational
Make-up
Advice
Interactive
sense ofonand
style,
howgroup
hairdressing
toyet
stylists
wear
styling
isbusiness
and
inadvice
keeping
sessions
make-up
wearwith
artists
or uniform
corporate
who will
indress
a work
groomed
policy
withandyour
polished
male and
wayfema
•le employees
State theMake-up
desired
in package
a goals
productive
that
and objectives
is
andcustomised
enjoyable
to address
way individual
for the needs/problems
employees. stated abov
e.full
Goal
AProcedures/Scope
1. Also
321 day
-ainclude
–-. general
couldkeyofseminar
be benefits
Work
run using
on the
ofanyreaching
agreed
one ofsubjects,
goals/objectives.
these 3 approaches:
followed by personal consultat
ions forora asmall
2. seminar
number forofmenindividuals
in the morning,
in groups.
and a seminar for the ladies in the
3.afternoon
The seminars
an entire
are designed
day of interactive
for durationsessions
of 3-3.5forhours
everyone
involving 12 staff member
s divided
Our professionals
into three willgroups
be running
of four. the seminars from three separate work stations
each specializing on one of the three aspects of beauty namely, make-up, skinca
re and
Our Make-up
hairstyling.
Consultant will be training each individual how to achieve the most
natural, professional day-time look structured around the clients features and c
olouring. Colours are recommended and techniques shown on how to apply make-up p
roducts that best suit the individuals’ requirements. Makeup techniques are explai
ned and showed to the client to make sure it is achievable at home. If required,
a suitable make-up kit containing colours that are suitable for the individual s
kin hair
Our tone consultant
can be provided will advise
at a discounted
on differentprice.
professional styles that can be ach
ieved easily to help with a professional all day look. Recommendations are made
to the client with regards to colouring and tips provided on the do s and don ts
withSkincare
The the typeconsultant
of hair that willthebeclient
providedhasbyforDermlogica
correct style
focusing
and primarily
care. on ba
sic skincare like cleansing, toning and moisturizing, product knowledge and fini
shing
The
30
Skin
Make-up
Hair
Provide mins
Seminar
Care
Seminar
offdetailed
introduction
Seminar
with
Seminar:
will
: 30
a information
skin
be
45
Minutes
30Minutes
outlined
onMinutes
type
theevaluation
Structure
as follows:
about proposed
forthe
of each
procedures,
Seminar
individualifstaff
available,
member.and the sc
ope of work. Include information on activities such as recruiting, training, tes
ting, anddetailed
Provide
Timetable actual information
work required. on the expected timetable for the project. Break th
eBudget
Phase
State project
OneDescription
Two
Three
the into
proposed
phases,
costs
of and
Work
andprovide
budget
Startaofschedule
and
theEnd
project.
for
Dateseach
Alsophase.
include information on
how youThree
Phase OneTotal
TwoDescription
intend to$ manageof
0.00Work
the budget.Anticipated Costs
ListPersonnel
Key the key personnel who will be responsible for completion of the project, as
Discuss
Evaluation
Provide
Endorsements
well asthe
how
otherprogress
names
personnel
andwill
addresses
involved
be evaluated
ofinindividuals
thethroughout
project.
andand
companies
at the who
end support
of the project.
and end
orse Step
Specify
Next thethe
Stepsproject.
321 actions required of the readers of this document.
Provide
Appendix
Page
The
Linda
TilatImage
3Khayer
Furino
ofsupporting
9 Fasel material for your proposal here.
Workshop