ERIN A.

FAGAN
8205 Eagleridge Dr West Chester, OH 45069
efb8cc54@westpost.net
513 860 3172 Hm; 937 242 4771 Wk
Areas of Expertise - Deep Marketing Communications and Demand Generation Exper
ience, Social Media, Online Advertising, Vendor Management, Message Developme
nt, Global Execution, Customer Briefing Centers, Internal Communications, Corpor
ate Branding, Analyst Relations, PR and Alliance Partnerships
EXPERIENCE
Director, Marketing Communications - Teradata Marketing Communications and Infra
structure - 1999- Present
Oversee 16 direct and indirect full time associates with annual budget of $6M fo
r marketing communication programs for Data Warehousing, CRM, FPM, hardware, app
lications and services, . Manage branding, multimedia, sales tools, publication
s, direct marketing, web, email marketing, and global customer briefing center p
rogram. Lead strategic and operational planning, global budget development, crea
tive development, and production execution. Cross functional responsibilities in
working with marketing, alliances, international teams and field deployment. Ma
intain over 40 measurable objectives and consistent exceed results yearly. Mana
ged Microsoft Partnership relationship and co-developed marketing annual marketi
ng plan. Managed all internal communications functions intranet and extranets.
Accomplishments: Generated over 122M is associated lead generation revenue; Intr
oduced new division messaging and brand structure enabling consistent communicat
ion and integration to marketing communication. Created innovative new sales pro
gram "Send Mail bringing email and mail fulfillment to the sales associates desk
top resulting in over 17,500 targeted customer touches annually. Developed and i
mplemented a global customer reference program delivering over 1200 marketing an
d sales reference activities annually valued at over $550M is associated revenue
. Created new presentation builder tool increasing sales effectives in deliver
ing customer presentation - used by over 1,000 associates annually maintaining o
ver 10K slides. Published first executive book authored by CEO and Chairman of
the board published by Bloomberg Press, "The Value Factor".
Strategist, Marketing Communications - Teradata National Accounts Solutions Grou
p - Dayton, OH; 1997 - 1999
Develop strategic global marketing and communication programs. Manage 7 member t
eam responsible for the delivery of field programs including education, message
development, advertising, sales tools and publications. Oversaw global developme
nt and deployment to 4 major international regions in Europe, Asia Pacific, Japa
n, and the Americas. Developed go to market strategic messaging, objectives, st
rategies and tactics for key division programs for Data Warehousing and Applicat
ion Solutions.
Accomplishments: Implemented 16 new relationship marketing programs focused on k
ey sales opportunities linked to the customer buying cycle - awareness, offer, a
nd retention. Obtained 175% of objective. Created 3 new online publications for
unique business and technical target audiences resulting in over 255,000 custom
er touches annually. Redesigned and launched Division website with custom conte
nt management system resulting in over 700K downloads annually. Created executiv
e board of advisors across 3 industries to build network and awareness opportuni
ties cost effectively for sales and marketing and the CIO level. Team with partn
ers on joint marketing activities for Microsoft, Sun, and MicroStrategy.
Director Marketing Positioning and Infrastructure, NCR Worldwide Professional Se
rvices - Dayton, OH; 10/94 - 8/97
Develop strategic communication plans for professional and customer support serv
ice solutions. Manage the delivery of marketing communication programs to the in
ternal and external infrastructure resources. Managed all communications activit
ies including public relations, analyst relations, agency management, message de
velopment, brand management, global advertising, media planning, multimedia, dir
ect marketing, and lead generation.
Accomplishments: Implemented new branding program for services organization with
$5M global advertising campaign focused in technical, business and industry pub
lications. Developed new services market plans for 5 program launches; Realized
$100K annual savings with new lead management process; Established new public re
lations and Ad Agency Relationships -Edelman and Hill Holiday. Implemented first
white paper series program linked to direct marketing and advertising program.
Developed new collateral platform utilizing consistent value propositions acros
s all service offerings to drive consistency into field sales tools.

Regional Marketing Director, AT&T Commercial Markets - Chicago, IL; 6/93 - 10/94
Reported to Sales Vice President to manage sales promotion execution, compensati
on management, results analysis, competitive analysis, Training and Sales Effect
iveness Programs. Managed team of 25 staff members covering 10 state central reg
ion. Teamed with product marketing to develop new promotions and service offerin
gs for field sales. Performed all regional sales education training for Branch
Managers and Sales Managers of new offers and the selling process. Developed pro
motion sales tools and multimedia programs for customer presentations.
Accomplishments: Localized and deployed over 75 promotional programs for 15 dive
rse products annually in the communications industry. Achieve 1st place ranking
for sales programs 2 consecutive years; Trained 10 Branch Mangers and 150 Sal
es Managers in new Sales Training Program for relationship selling process; Inst
ituted national roll out of sales training process for Inside Sales Teams in cal
l centers to over 150 associates; 100% placement of 22 at risk compensation mana
gers. Placed by Executive Team into Leadership Executive Accelerated Management
Program for high achievement.
National Sales Manager, AT&T Commercial Markets - Chicago, IL; 2/91 - 6/93
Managed 25 Account Executives with annual revenue objective responsibility of $2
2M. Responsible for objective setting, coaching and performance attainment; hiri
ng, training and supervision of 20 associates. Sold to business and technical
decision makers across $50K to $2M accounts. Maintained responsibility of all P&
L, performance, personnel and operations for branch management and non-managemen
t employees
Accomplishments: Averaged 175% attainment for 2 years. Served as Branch Manager
in charge over 120 associates for 4 months. Received multiple RVP/SVP Awards. Se
lected to highest sales award program - AT&T Leader's Council - Top 1%.
National Account Manager, AT&T BCS Strategic Sales Support - Chicago, IL; 3/90 -
2/91
Promoted to manage National and Major Accounts in the development of new applica
tions and pre-sales management support for accounts in 6 Branches. Project manag
ed complex network management projects valued between $1M to $30M in revenue. Se
rved as negotiator for all terms, conditions and pricing. Delivered Sales Train
ing Program for Central Region Major Markets.
Accomplishments: Trained sales force of 500 on over 120 annual promotional progr
ams. Achieved an 89% win ratio with over $405M in new revenue attainment for new
prospect sales in region. Region ranked in 1St place. Delivered professional sc
ripted field presentations and implement field training. Ranked #1 highest perfo
rmer in Division; Awarded AT&T's Leader's Council - Top 1%.
AT&T Manager, BCS Market Analysis and Planning - Chicago, IL; 1/87 - 10/88
Promoted to new position as marketing interface to Offer Management Business Uni
t. Performed market research, strategic planning, and bid development for large
complex communication customers. Teamed vertically and horizontally across multi
ple corporate disciplines including legal, public relations, and the executive l
eadership team. Secured approvals for 126 National Account's new deals for Tarif
f promotions.
AT&T Private Line Supervisor, Network Operations - South Bend, IN; 6/85 - 12/86
Managed 15 communication technicians responding to customer private line outages
. Provided gateway broadcasting and private line services for National accounts
is Midwest regions. Provide chronic trouble support and technical support for se
rvice outages. First female placement in Line Supervisor position by Division.
Achieve 132% of results.

EDUCATION
Bachelor of Science; Miami University - Oxford, OH - 1985; Major - Organizationa
l Behavior; Deans List; Honors
MBA; DePaul University, Chicago, IL - 1990; Marketing; Deans List; Honors
Training and Awards - Certified Sales Trainer, Quality Trainer, Executive Manage
ment Programs, Multiple IABC, Hermes and New England Association of Communicator
s Awards.
Interests - Travel, College Adjunct Professor, Golf, Wine Collecting