KEITH R.

SOLINSKY
5601 Lancashire Lane, Cumming, Georgia 30041
(404) 539-2968
ks965ff2@westpost.net
_________________________________________________________________________
SUMMARY
A health care executive with 20 years experience managing multiple or complex or
ganizational structures involving professional specialty practices, physician/ho
spital joint ventures, and hospital employment networks. Primary responsibiliti
es have included strategic and financial planning, project management and busine
ss development, financial assessments, operations analysis, and financial turn-a
rounds.
EXPERIENCE
Oct 2008 to Present
Practice Administrator
Atlanta Orthopedics
545 Old Norcross Road, Suite 300
Lawrenceville, GA 30045
Manage day to day operations of three clinical locations, the business office, a
s well as the bookkeeping, marketing, and imaging departments. Other responsi
bilities include handling patient complaints, customer service issues, developin
g and managing business relationships, contract negotiations, and payroll and be
nefit administration.
Accomplishments:
Reduced A/R greater than 120 days by $660k and 17.54% of Accounts Receivable thr
ough improved processes and accountability of claims follow-up
Improved customer service by improving phone system, providing customer service
training, and establishing uniform policy for all employees which provided an in
crease in commercial payer mix.
Increased time of service collections $5,000 per month by improved processes and
training
Improved cash controls by establishing separation of duties.
Nov 2006 to Oct 2008
Senior Vice President
Practice Management Division
The Coker Group
1000 Mansell Exchange West, Suite 310
Alpharetta, GA 30022
Accountable for direct supervision of 10 practice management consultants. The p
rimary responsibilities of the division included operational and revenue cycle a
ssessments, interim management, coding and compliance audits and training, hospi
tal departmental analyses, and practice start-ups. The division provided consul
tative services to all medical and surgical specialties.
Provided the following consulting services:
Interim CEO (40 physician, 10 location, and $50 million revenue) cardiology prac
tice
Hospital Employed Physician Network assessments and interim management
Revenue cycle assessments
Operational assessments of physician practices and hospitals
Financial and statistical analyses including pro forma development
Organizational and contract assessments
May 2005 to November 2006
Chief Operating Officer
X-ray Medical Group, Inc. (XMG)
X-ray Medical Group Radiation Oncology, Inc. (XRO)
Grossmont Imaging, LLC (GI)
La Mesa, California
Promotion of XMG, and XRO, and GI services to develop new referral sources, incr
ease market share, and obtain competitive position in the east county of San Die
go.
Direct supervision of CFO, Director of Administrative Services, Imaging Center O
perations Manager, IT Consultant, Physician Relations Representative, and other
Administrative personnel.
Pursue new business opportunities including imaging centers, professional hospit
al contracts, and cancer centers.
Accomplishments
Assisted in the formation of Grossmont Imaging, LLC and its acquisition of an im
aging center including establishing all operations; hiring of personnel, establi
shing policies and procedures, etc.
Managed the development of a 2nd imaging center, including construction, interio
r design, and operational set-up. This project was completed $100,000 under bud
get
Managed the acquisition of mammography services from Hospital and transitioned t
hese operations into an existing imaging center, including $250,000 in tenant im
provements while maintaining current operations.
Oversight of vendor selection and implementation of PACS and RIS services in 90
days and under budget by $223,000.
Nov 2003 to May 2005
Manager
The Coker Group
1000 Mansell Exchange West, Suite 310
Alpharetta, GA 30022
Provide the following consulting services in all specialties and sub-specialties
:
Revenue cycle assessments
Operational assessments of physician practices and hospitals
Financial and statistical analyses including pro forma development
Organizational and contract assessments
Jun 2000 to Oct 2003
Chief Executive Officer
Sound Imaging Associates, PC (Employer - August 2001)
Edmonds Center for Diagnostic Imaging, LLC
Edmonds, Washington
Direct and coordinated activities of the organizations in accordance with goals
to obtain optimum efficiency, economy of operations, and maximize income.
Promotion of Sound Imaging Associates services to develop new referral sources,
increase market share, and obtain competitive position in the Seattle marketplac
e.
Accomplishments
Negotiated three additional professional service contracts on behalf of Sound Im
aging Associates that increased professional services income by $1.2 million ann
ually.
Worked with hospital to change employment philosophy in radiology department; in
creasing salaries and reducing use of Agency personnel from 70% to less than 2%,
saving hospital $300,000 per year.
Managed construction process of new imaging center.
Transitioned billing services from outside vendor to in-house department.
Managed vendor selection process and implementation of PACS and Nighthawk servic
es.
Dec 1999 to Aug 2001
Vice President
Business Development & Billing Services
National Medical Management, Inc
National Medical Development, Inc.
Bellevue, Washington
Direct all Business Development activities (Joint Venture Imaging and Ambulatory
Surgery Centers) including Marketing
Management of Customer Service, Billing, and Credentialing Departments
Supervise all Managers employed to cover Management Contracts
Contracted C.E.O. for Edmonds Center for Diagnostic Imaging, LLC and Sound Imagi
ng Associates, PC, and Executive Director of Stevens Hospital Radiology Departme
nt
Managed the construction projects of multiple imaging centers and ambulatory sur
gery centers
Oct 1998 to Dec 1999
Manager
Primary Care Operations and Development
Overlake Medical Clinics, LLC
Subsidiary of Overlake Hospital Medical Center
Bellevue, Washington
Operational, Financial, and Billing management of Overlake Medical Clinic, LLC (
39 employed physician network)
Management of real estate acquisition, architecture and design, and construction
processes (6 clinics in 18 months).
Accounting and Payroll set-up for and management of OMC, LLC
Financial Analysis and pro-forma preparation for all Primary Care practices
1996 - 1998
Manager
Tucson, Arizona
Managed businesses in the kitchen design/build industry

1990-1995
Area Administrator (1993-1995) - 4 Locations
National Medical Care, Inc.
Arizona Area
Direct all activities of multiple dialysis facilities located throughout Arizona
. Ensure compliance with all laws and regulations governing facility operations
by State and H.C.F.A. Manage all professional and non-professional staff (Clin
ical, Technical, and Clerical/Support). Direct all personnel activities inclusi
ve of policy and procedure enforcement, recruitment and placement, performance e
valuations, wage and salary compensation, and employee relations. Oversee prepa
ration of financial reports including review and analysis related to business pl
ans and goals. Complete various facility audits (i.e. Machine Maintenance, Reus
e, Personnel File, and Medical Records) to ensure compliance with State Departme
nt of Health, Medicare, and O.S.H.A. requirements. Construction oversight for 5
dialysis clinics located throughout Arizona.
Regional Operations Analyst (1990 - 1993)
Pacific Coast Regional Office - Tempe, Arizona
Performed detailed analysis of financial statements for 55 dialysis facilities,
and used analysis to prepare monthly operating and management reports. Coordina
ted, prepared, and approved annual $100 million operating budget and $1.2 millio
n capital budget. Other responsibilities included feasibility studies and finan
cial modeling.
EDUCATION
150 credit hours in Accounting and Management
University of Phoenix
University of Arizona
College of St. Francis

SPEAKING ENGAGEMENTS
Association of Pediatric Surgery Medical Administrators - National Conference Sp
eaker - June 2008
"Practice Safeguards and Financial Controls"
"Basic Financial Management"
Medical Group Management Association - Financial Management and Payer Contractin
g Conference - March 2008
"Developing New Revenue Streams"
American Academy of Medical Management - Practice Management Educator - October
2003 to December 2007
American Medical Association Audio Conferences - August 2006 and October 2007
"Re-engineering the Billing and Collection Processes to Maximize Cash Flow"
"Hiring and Retaining Top Performing Employees for Better Customer Service & Pat
ient Care"
Ohio State Medical Association - Practice Management Symposium - July 2007
"Marketing your Medical Practice"
"Counseling and Discharging Problematic Employees"
American Academy of Allergy, Asthma, and Immunology - National Conference - July
2007
Radiology Business Management Association - National Radiology Summit - May 2007
"Strategic Planning through the waves of change"
Oakstone Publishing - March 2007
"Becoming an Effective Physician Manager"
PUBLICATIONS
Co-author
Maximizing Billing and Collections in the Medical Practice
AMA - Practice Success Series, Revised 2006
Physician Ancillary Services: Evaluation, Implementation, and Management of New
Practice Opportunities
Jones and Bartlett Publishers, 2005
Author
"Dealing with Difficult Patients", Coker Connection, April 2007
"Dealing with a Difficult Physician", Coker Connection, April 2005
"Starting a Medical Practice: It Takes Time", Coker Connection, February 2005
"Recruiting for the Future of your Practice", Coker Connection, August 2004
"Creating a Positive Work Environment", Mom MD, October 2003