BARRY CLANTON

2554 Gadsen Walk, Duluth, GA 30097 404-307-0596 bcbbd05c@west

post.net
Vice President ?V Business Development / Sales
Growth Strategies / P&L Management / Strategic Alliances / Negotiation / Trainin
g / Key Accounts
Market Research & Analysis / Sales Management / Market Penetration & Expansion /
CRM
Results-oriented sales executive with proven track record in developing strategi
c growth initiatives for firms such as Nalco and Mar Cor Purification... Managed
successful channel marketing, vendor relationships and contract negotiations.
Adept at marketing solutions that increase bottom line by driving revenues and p
rofits.
?X Developed $ 2M new business in 19 months for major water purification equipme
nt company
?X Improved municipal market sales 140%, developed aggressive strategic plan
?X Secured $ 20m sole source contract, restructuring technical and competitive o
ffering.
?X Created viable client acquisition pipeline, increasing sales 100% in 18 month
s.
?X Launched innovative technology solution to environmental problem, growing cor
e business $500K+
?X Turned around revenue from $3.5M to $10M, initiating aggressive strategic pla
n.
?X Structured new strategic partnership, averting $7M business deficit.

Special Skills: Establishing new strategic growth direction. Restructuring and

revitalizing organizations for greater success. Building highly productive sale
s teams and maximizing profits. Identifying complex customer needs and initiatin
g cost effective process improvements. Translating business needs into technolog
y solutions.
SELECTED ACHIEVEMENTS
Delivered $ 7M in strategic proposals in under 2 years with a close ratio exceed
ing 30% to key life science markets. Advised marketing staff in print ad design
and lead generation strategies, and refocused group to
concentrate on regulated markets.
Improved municipal market sales 140%, developing aggressive strategic plan. Nalc
o, leading global chemical processes provider, suffering flat growth market for
20+ years. Designed and implemented new business model to drive sales and lower
manufacturing costs in municipal markets. Increased sales from $500K to $1.2M.
Secured $20M sole source contract, restructuring technical and competitive offer
ing. After initial bid presentation, Nalco??s ranked last. Selected to direct in
itiative and recover credibility. Enhanced corporate image and redesigned compan
y vision. Developed marketing plan addressing issues and illustrated the added v
alue of Nalco products and services over competitor. Triumphed over 20 year cont
ract holder.
Created viable client acquisition pipeline, increasing sales 100% in 18 months.
Consulting client, experienced erratic and stagnant growth. Analyzed and evaluat
ed company processes. Instituted sales processes, contact strategy, referral met
hods and strategic selling approach. Doubled sales to $2M.
Launched innovative technology solution to antiquated environmental problem, gro
wing core business $500K+ in 6 months. Nalco??s acquisition of Calgon brought p
atented technology never deployed. Led development and market implementation in
suring technical success. Constructed win/win contract, improving bottom line.
Turned around revenue from $3.5M to $10M in 6 years, initiating aggressive sales
and marketing strategic plan. Retention poor in industrial waste treatment pol
ymer accounts due to lack of creative marketing approach. Executed strategic pla
n, redirected to value based approach. Closed $4.5M account, largest in company
history.

Barry Clanton Page 2

Structured new strategic partnership, averting $7M business deficit. Jefferson

Smurfitt decided to bid water and process chemicals in 3 mills Nalco served. F
ormulated action plan communicating company value. Initiated joint development
efforts, best practice sharing and financial growth incentive. Improved mills??
bottom line profits and increased sales to double digits for Nalco.
CAREER OVERVIEW
Regional Sales Manager, Mar Cor Purification, Inc. 2007 to Present. Developed
new geographic market for
High purity water equipment for life sciences markets. Delivered strategic prop
osals for over $ 7 million in new business in pharmaceutical and medical device
industries. Assisted marketing team in brand development ads and
Growth strategies.
President, Clearwater Solutions, Inc. 2003 to 2007. Founded consulting firm, d
eveloping strategic plans for companies specializing in water and wastewater tre
atment services and products. Adept at marketing and selling customized product
s and solutions that increase revenues. Managed 45 customer locations, insuring
regulatory compliance. Increased sales 140%, rated #1 franchise in continental
United States.
Nalco. $3B leading provider of water treatment and process chemical technologies
.
Key Account Manager, Food & Beverage Group. 2001 to 2003. Secured new business,
exceeding profit targets with five strategic accounts Tyson, Pilgrims Pride, Con
Agra, and Smithfield Foods. Directed 150 account representatives. Creating innov
ative programs to launch new products, expand into new markets and revitalize ol
d products. Increased revenues, surpassing $7M.
Strategic Account Manager, Paper Services Group. 1998 to 2001. Managed corporat
e accounts and built strategic relationships with Inland, Georgia Pacific, Mead,
and Kimberly Clark. Focused customer service on prioritizing client needs, sec
uring single source contract worth $20M. Developed strategic growth plan reachin
g $45M in revenues.
Southeast District Manager, Paper, Steel Refining, Chemical Processing Group. 19
92 to 1998. Managed sales for 10 state districts, major accounts included Southe
ast Paper, Champion and DuPont. Expanded revenues from $3.5M to $10M. Implement
ed new business model, transitioning strategies from commodity to value added se
rvices. Developed and implemented training strategy for 100 sales and support em
ployees.
Area Sales Manager, Paper, Chemical Processing Group. 1990 to 1992.Trained and m
otivated sales/account management staff to provide high-quality customer service
and sales support. Executed new account acquisition and customer retention prog
rams.
Earlier Career: Account Manager, District Manager, Sales Representative.
EDUCATION
Bachelor of Science, University of West Florida, Pensacola, Florida.