Michael C.

Dominici
Email: www.linkedIn.com/in/michaeldominici Cell: (925) 202-0968
Professional Marketing Expertise
* Medical Device & Diagnostic Technologies
* Oncology & Cardiac Market Proficiency
* Product Intro for Competitive Advantage
* Start-ups & Large Companies
* Global Sales & Distribution
* Corporate Account Relationships
* Product Life Cycle Management
* Global Sales Support Leadership
* Strategic Planning & Execution
* Field Sales Staff Development
* Customer Needs Analysis
* Product Introduction Specialist
METHODS TO IMPROVE SALES & PROFITS
* Directed product line design, pricing and market positioning strategies to ac
hieve desired gross margin goals (]70%) and profitability at medical device comp
anies.
* Executed company/product branding programs via Web site design, collateral su
pport materials, external communication programs, tradeshow strategy, plus adver
tising content and positioning.
* Developed marketing and exit strategies with consistent growth (]30% CAGR ove
r the last 10 years)
* Maintained sales growth through segment and customer need analysis to uncover
new growth opportunities.
* Created and executed training programs for field sales, customers, and distri
butors globally.
* Developed multiple promotional programs to stimulate sales growth (]30%/year)
.
* Developed and implemented Corporate Account relationship management plans and
tools
* Lead multiple, direct and cross-functional teams with distinction.
* Trained Physicians and Sales personnel in various global venues.
EXPERIENCE
ESTECH, Inc. San Ramon, CA
Aug 2005 - Global Director of Marketing:
Feb 2010
Created and executed integrated marketing and sales programs that lead to CAGR o
f 30% for Cardiac Ablation, Valve & CABG business units sales over a 4.5 year pe
riod.
* Developed and executed on business and marketing plans that supported sales r
evenue growth from $6.0 to $22.0 million.
* Developed marketing/sales plans that increased market share in cardiac ablati
on from 2% (#8) to 10% (#4) and Least Invasive Valve from 20% (#3) to 40% (#1).
* Conceived and implemented launch strategies for 15 new products.
* Lead forecasting initiatives for over 120 SKUs.
* Direct responsibility for building, directing and motivating marketing and cu
stomer service teams (9 direct reports).
* Co-developed with Vice President of Sales, compensation, quota and sales prog
rams.
* Lead global training of Field Representatives, Distributors and performed on
site product applications with Physicians.
RITA Medical Systems, Inc. Fremont, CA
Mar 2001 - Global Director of Marketing & Product Manager
Aug 2005
Developed and launched customer-driven programs that resulted in market share le
adership and sales CAGR of 66% over a 4.0 year period for Liver, Bone and Kidney
RF Ablation business segments.
* Spearheaded strategic marketing plans, marketing communications programs, and
sales strategies across global sales teams and distribution partners that grew
RF Ablation business from $5.0 to $32.0 million.
* Implemented plans that resulted in an increase of ASP of 42% from $1285 to $1
820/unit.
* Executed objectives that lead to obtainment of 50 new global customers per qu
arter.
* Direct responsibility for building, mentoring and leading marketing team (6 d
irect reports).
* Responsible for directing and leading R&D team (6 direct reports) for a 10 mo
nth period.
* Developed and implemented launch strategies for nine different products resul
ting in revenue growth of more than 100% for product group.
* Jointly developed with the Vice Presidents of US and International Sales in d
eveloping strategic and tactical sales plans for direct sales and distributors
* Lead cross-functional teams representing; marketing, sales, operations, regul
atory and R features, promotion, and pricing.
* Designed and provided on-going training for global sales teams, distributors
and customers.
Ortho-Clincal Diagnostics (Johnson & Johnson) Raritan, NJ
Apr 1997 - Health Systems Manager - Corporate Accounts
Mar 2001
* Developed and implemented marketing & sales driven management strategy for In
tegrated Delivery Networks (IDN) and Group Purchasing Organizations (GPO).
* Managed team that increased instrument placement by 47% and increased reagent
revenue by 75%
* Managed Immunology direct and distributor sales teams.
* Chosen as one of two field representatives for the U.S. Tropinin I Launch Tea
m.
* Designed and implemented training for customers and field sales on a national
basis.
* Performed all training of participating personnel for AACC and CLMA trade sho
ws.
Boehringer Mannheim Diagnostics (Roche Diagnostics) Indianapolis, IN
May 1991 - Field Sales Specialist & Marketing Manager
Mar 1997
* Winner of President's Sales Master Award for ranking #1 in sales growth.
* Increased Immunoassay Analyzer sales by 200%.
* Achieved 168% of Immunoassay Reagent Plan.
* Increased Clinical Chemistry Analyzer sales by 150%.
* Achieved 108% Clinical Chemistry Reagent Plan.
* Increased Tropinin T revenue by 110%.
* Grow regional Cardiac Point-of-Care business over 150%.
* Developed and coordinated regional field marketing programs for new immunoass
ay system.
 * Chosen to represent company at AACC and CLMA tradeshows every year.
EDUCATION: MBA-Butler University
BBA-Texas Christian University
COMMUNITY INVOLVEMENT:
Carden West School Board President (Current)