Lori A.

Morris
8316 Linton Boulevard
Columbus, Ohio 43235
614-432-0873
lamorris@columbus.rr.com
www.linkedin.com/in/lorimorriscfp
Client Relationships ~ Employee Benefits ~ Compliance Management
Career Blends Success in Utility and Financial Service as:Manager of
Regulatory Services, (8 years) - Financial Planner (11 years)

Core Competencies ~ Operating Strengths

* Retirement Planning
* Tax Planning
* College Planning
* Estate Planning
* Asset Allocation
* Risk Management
* Financial Planning
* Financial Management
* Wealth Accumulation
* HR/Benefits Administration
* Client Needs Analysis
* Staff Training & Development
* Accounting/Finance
* Benefits/Payroll
* Relationship Building
* Relationship Management
* Client Management
* Employee Relations

Professional Experience
Vawter Financial, LTD - Columbus, Ohio 2006 to Present
Lincoln Financial Group - Columbus, Ohio 2004 to 2006
Financial services organizations specializing in wealth management
solutions; includes investment management, income tax and estate
planning, retirement and college funding projections, debt
utilization and insurance needs analysis.
Financial Planner
Provide clients with strategic investment advice and solutions
enabling satisfaction of overall long-term financial goals; build
trust and solidify relationships, maintain continuous communications,
evaluate client financial positions, identify investment and tax
methods for growing wealth, and deliver prompt personal service to
target market (comprising business owners and individuals with net
worth no less than $2 million throughout Columbus, Ohio).
* Successfully assist extremely diverse and challenging clientele
including (but not limited to) loss of partner, purchase of business,
inheritance, employment downsizing/retirement options, health
issues and divorce settlement options.
* Increased potential for brand and name expansion through
collaboration with colleague on delivery of financial seminar,
"Retirement Strategies and Financial Planning Workshop."
* Demonstrated professional commitment through membership and
volunteer participation in Financial Planning Association (FPA);
present weekly program and tools to high school seniors to
familiarize everyday and real life financial responsibilities as well
as help manage money and execute responsible financial decisions.

E. S. Beveridge & Associates, Inc. - Mansfield, Ohio 1999 to 2004

Third Party Administrator (TPA) for employee benefits and
Independent life and health insurance agency serving employers with 2
- 5,000 employees.
Financial Planner
Coordinated and managed relationships between small businesses
clients and Pension & Profit Sharing Division, and Health & Welfare
Divisions of E.S. Beveridge & Associates, Inc.; addressed financial
planning opportunities and business strategies with small business
owners, and provided client employees with insight into enrollment
options and investment opportunities included in benefits packages
and retirement plans (Simple IRA, 401(k), 403(b) as well as health
insurance plan and volunteer coverage opportunities.
* Maintained trust with clientele through quarterly appearances and
presentations addressing status of retirement plans; included
communications maintained with retired business owners and employees
continuing as clients.
* Following introduction of Roth IRA, quickly recognized as expert
offering retirement planning and investment opportunities using new
retirement vehicle; also functioned with experience in HSA and HRA
concepts along with cafeteria plan options.
* Overcame challenges of small business owners offering employee
benefits packages through introduction of packages based on relevance
to employers; viewed each situation holistically including comparison
of personal and business net benefits.

Columbia Gas Distribution Companies (COH) - Columbus, Ohio

1981 to 1997
One of 9 energy distribution companies of NiSource Inc. (NYSE: NI);
state's largest natural gas utility.
Manager of Regulatory Services (Columbia Gas of Ohio, Inc.)
(1993 - 1997)
Promoted to administer preparation of regulatory studies supporting
need for additional revenue to secure and maintain adequate earnings
for $1.3 billion organization (serving 1.4 million customers in 66 of
Ohio's 88 counties); led company efforts in filing and supporting
rate increase requests, including development of financial projection
highlighting company expenses and investments. Provided expert
testimony as required.
* Coordinated, negotiated, and achieved audit recommendations
providing potential increased annual revenues of $69.8 million.
* Facilitated more efficient use of resources and improved support
for proposed rate increases by streamlining financial planning
process (establishing procedure promoting team concept for developing
regulatory contribution).
* Effectively managed origination and continuous compliance
throughout 10-month regulatory interrogatory and hearing process;
collaborated with representatives from all company departments;
enabled process to continue despite challenging requests and narrow
timelines through placement of overall process and relationships
built with departments.
* Member of team formed to implement negotiation process with all
parties; method brought stakeholders together to address proposal
options; responsible for presentation and support of initiatives to
senior management as well as other team members, representatives and
staff.
* One of 10 employees appointed to participate on taskforce with
management consulting company, McKinsey & Co., initializing first of
several downsizing efforts as well as introducing concept of several
innovative services and programs.

Manager of Regulatory Services (Columbia Gas of Kentucky, Inc.)

(1989 - 1993)
Guided preparation of regulatory studies for $162 million
organization (serving 140,000 customers in 31 counties); supported
need for additional revenue to obtain and maintain adequate earning
and recovered gas costs of $64 million annually.
* Completely rewrote and simplified entire tariff through
collaboration with relative departments (primarily in technical area).
* Overcame challenges working with opposing entities (state
entities and consumer advocates) and effectively presented rational
for rate increases.

Rate Engineer (Columbia Gas of New York, Inc.) (1986 - 1989)

Senior Rate Analyst (Columbia Gas of New York, Inc) (1985 - 1986)
Rate Analyst (Columbia Gas of New York, Inc) (1982 - 1985)
Teller (Columbia Gas of Ohio, Inc., Mansfield, Ohio) (1981 - 1982)

Education ~ Licenses
The University of Dayton - Dayton, Ohio
Master of Business Administration
Bowling Green State University - Bowling Green, Ohio
B.S., Business Administration/Finance
College for Financial Planning - Denver, Colorado
Completed CFPà ® program
Licensed Certified Financial Planner ~ Series 7 and 63 Licenses
Investment Advisor Representative ~ Licensed in Life, Health, and
Variable Insurance

Software Proficiencies
Albridge Solutions ~ Sunguard Planning Station ~ MoneyGuide Pro ~
NetXPro ~ ACT (Client Relationship System) ~ Morningstar Workstation
~ Microsoft Excel ~ Microsoft Word ~ OUTLOOK

Keywords:
Coordinator, Manager, Team Leader, Administrator, Project Manager