RICHARD D.

GEYER
1100 Buckingham Road * Grosse Pointe Park, Michigan 48230
(313) 919-5980 * rgc181f0@westpost.net
Seasoned executive with a formidable record
in global manufacturing, government and
non-profit organizations. Proven skills
in strategic marketing, product creation
and transformational management. Exceptional
network of business, government and
community leaders
PROFESSIONAL EXPERIENCE
4731 CONSULTING, LLC Managing Partner
Detroit, Michigan * 2006-2010
Corporate and Marketing Strategy, Product
Development
- Generated new business strategy for
Automotive Machining Supplier. Worked with
CEO to redirect strategic focus as a
"solutions provider", shifted domestic sales
focus to "new domestics" and forged
partnerships with customers to grow globally.
- Generated electric vehicle commercialization
strategy for major US auto manufacturer.
Effort included targeting the expected market
in phases, developing distribution and
branding alternatives for that market, and
creating an innovative approach to leverage
the value chain.
- Ran effort to conduct detailed global review
of the heavy truck industry for a major auto
retailer, uncovering new market opportunities
and critical market metrics.
- Created distribution strategy for new
Product offering for Global Leader in Heavy
Trucks.
Developed $1B distribution solution to
Leverage existing dealer network while cost
Effectively reaching an entirely new segment
for a product program of 50,000 potential
new units.
- Generated strategy and implementation plan
for the US Department of Transportation
Support Center. Created key initiatives,
developed new funding sources and mechanisms,
engineered new focus on strategic alliances,
and formalized their new product pipeline
process.
- Conceived and lead Strategic Transformation
service line for small consulting firm.
Focused on assisting automotive based
suppliers. Designed and implemented strategic
accounts process.
Government and Non-Profit
- Providing project leadership and strategic
direction for 'RecoveryPark', a 500 acre
rehabilitative urban farming project in
Detroit, focused on workforce development
and effective land reuse. Have coordinated
125 corporations, non-profits, educational
institutions and governmental units into a
cohesive Leadership Task Force.
- Developed new strategic direction for
energy related non-profit, transferring $7M
energy assistance dollars to energy device
dollars, providing a product market and annual
energy savings.
- Appointed Executive Assistant to the Mayor
(Interim), City of Detroit
DELOITTE CONSULTING - Senior Manager
Detroit, Michigan * 1995-2006
Corporate and Marketing Strategy, Prod Dev
- Lead process improvement strategy for $80M
packing materials manufacturer. Redesigned
organization, developed asset management
system, and launched key new "junior" product.
- Developed global strategic product and
competitive assessment for ergonomic furniture
components manufacturer. Researched and
analyzed international market potential,
industry segment drivers, volume trends and
potential incremental product uses.
- Lead internal team to develop process
improvement plan for $500M airfreight company.
Rebuilt business forecasting and budgeting
processes, refocused sales portfolio,
drastically reduced maintenance inventory,
and developed a new organizational reporting
structure.
- Generated sales and marketing plan for $100M
pharmaceutical testing facility. Reprioritized
product portfolio and established a succession
plan for the sales management team. Resulting
effort doubled sales in 24 months.
- Developed strategic plan and prioritized
strategic initiatives for world-class
technology "think tank". Tasks include
facilitation of strategic reviews, development
of new products and processes, design of
organizational process model, and
establishment of a customer focus.
Government and Non-Profit
- Selected as executive-on-loan to the Governor
of Michigan. Led team to advance Michigan's
strategic plan, culminating in a statewide
strategy for leveraging arts and economic
development.
- Co-chaired 9 month, 200 person, $1.5 million,
10 cluster, urban planning process in Detroit.
The resulting Community Reinvestment Strategy
is still in use by Detroit's development
- Generated Business Plan for Detroit
Neighborhood Development Corporation (DNDC).
Plan involved renovating 1700 homes for the
City of Detroit's Planning & Development
Department.
- Authored strategic development proposal
for the Michigan Opera Theater that
resulted in the receipt of the state funding
necessary to complete the project.
- Authored "A Comparison of Neighborhood/City
Linkages and Performance Measures in 10
Select Cities". This study for the Mayor of
Detroit was used as a guide for reorganizing
the neighborhood city halls.
FORD MOTOR - SR Mgr - Advanced Prod Dev
Dearborn, Michigan - 1986-1995
- Led 125 member advanced vehicle team.
Coordinated 10 unique product programs.
Resulted in the permanent establishment of
a "Breakthrough Product" effort within the
division. Resulting products have generated
over $25B in revenue.
- Directed the advanced planning effort for
global minivan segment. Initiated new
product programs totaling over $2 billion
dollars. Developed marketing analyses,
platform and product specifications, and
in-depth business cases. Developed multiple
product enhancements.
- Authored annual business strategy for Ford's
light truck division, guiding nearly $50B in
revenue. Identified strategic direction,
market and technical trends, and competitive
strategies.
- Developed and implemented marketing plan
and sales strategy for Ford's first Electric
Vehicle demonstration fleet. Effort included
market segmentation and targeting, developing
distribution and promotion alternatives, and
branding. Generated sales commitments for
140%+ of quota, resulting in expansion of
original program. Participated in Federal
hearings and presented to a number of
government and industrial organizations in
the US and Europe.
EDUCATION
Master of Business Administration (MBA)
- Marketing and Strategic Planning
The Wharton School, Univ of Pennsylvania,
Philadelphia, Pennsylvania
Erasmus Universite' Exchange Program
- Rotterdam, Netherlands
Bachelor of Science in Accounting
- University of Akron, Akron, Ohio
PROFESSIONAL AFFILIATIONS
- Board Member, City of Detroit, Economic
Development Corporation
- Board of Visitors, Wayne State University,
College of Urban Planning
- Board of Directors; Detroit Urban League,
Detroit Metro YMCA
AWARDS/ACCOMPLISHMENTS
- Detroit Athletic Club, "Athlete of the Year"
('09);
- Completed 3rd annual 14 mile swim across
Lake St. Clair for Cystic Fibrosis ('08 - '10)
- Waring Prize, "For the Public Good"
Western Reserve Academy, Hudson, Ohio ('04)
- Recipient, State of Michigan Governor's
"Cool Cities" Award ('05), for creating
award-winning arts/business incubator in
disadvantaged Detroit neighborhood.
Microsoft Word Resume Available on Request